Search results for "Moda"
showing 10 items of 1753 documents
What we learn about language from Spoken Corpus Linguistics?
2020
Al llarg de les darreres dècades, la Lingüística de Corpus Orals (LCO) ha avançat força en termes de quantitat i qualitat d’estudis (O’Keeffe & McCarthy 2010). En els darrers trenta anys s’ha assolit un gran progrés com mostra l’increment de corpus multimodals existents i les diverses investigacions sofisticades que aquests corpus han estimulat sobre la relació entre el component verbal i no-verbal de la comunicació oral (Knight 2011). La LCO és un camp de recerca molt vital que pot proporcionar dades i eines essencials per a avançar en el coneixement lingüístic. En aquest article m’ocupe de la contribució que la LCO i els resultats que ha produït proporcionen a la lingüística general. …
Can you put your finger on it? : The effects of writing modality on Finnish students’ recollection
2018
Digitalisation has changed and broadened the ways people write. In higher education, typing is a common practice both for note-taking and for completing written assignments, relegating pen and pape...
The translatability into Italian of the German stance marking modal particles wohl, eben and ja. Between epistemicity and evidentiality
2015
Contrary to Italian and many other languages, German has a linguistic means to mark the speaker’s stance: the so-called modal particles, such as wohl, eben and ja. This paper examines their occurrence in a German novel and their possible translations in its Italian version. It analyses their complex meaning arising from the intertwined relations between speaker – hearer – state of affairs as the three key entities of stance they mark and the textual or situational context, concluding that they have only covert epistemic and evidential features. This cross-linguistic analysis proves that it is impossible not only to translate them, but also to draw a clear borderline between epistemicity and…
L'auxiliation en Italien
1997
This article is based on the results of a study dealing with the various classes of Italian verbs (modals, aspectuels, verbs of movement, progressives, avere da + infinitive) that attract the clitic pronouns from their base position. Their "climbing" is accounted for by excluding any sentence boundary in the domain of the clitic movement. Since this is exactly the traditional structure of the verb-auxiliary relationship, the following hypothesis is made: the verb phrases of a single sentence comprise, in addition to the main verb, an indefinite number of complementary verbs (the ones listed above plus the temporal/aspectual and passive auxiliaries). As a result, their distribution becomes u…
Individual and Collaborative Semiotic Work in Document Design
2017
This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…
Crossing Modalities: A Cognitive Semantics Perspective on Quoting
2015
Elaborating on Talmy (2007a, forthcoming) and Lampert (2013, 2014), this follow- up study probes into quoting as an attention-and modality-sensitive phenomenon at the interface of speech and writing, taking inaugural addresses from Kennedy to Obama as cases in point. Lexicalized to redirect some attention from a quotation’s referential content to concomitants closely associated with it, quotatives medium-specifically prime speech-internal properties of their targets, animating the ‘other voice’ through prosodic and gestural prompts in face-to-face interactions, while figural prompts demarcate verbatim citations in print. Quotations from pre-scripted videotaped presidential inaugurals reveal…
“Nature needs you”: discursive constructions of legitimacy and identification in environmental charity appeals
2022
Abstract This study traces how discursive constructions of legitimacy and identification are enacted textually and visually with respect to environment-oriented causes, such as landscape or species restoration. Such conservation projects actually clash with human economic priorities typical of the Anthropocene. Drawing on models of social trust and assuming the discursive nature of legitimacy and identification, we explore how environmental charity organizations represent their conservation efforts, reproduce sustainability discourses and advocate self-regulatory practices. We use a sample of mission statements and donation appeals by six prominent environmental charities from the UK. Throu…
Constructing female identities through feminine hygiene TV commercials
2009
Abstract In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish and British TV ads featuring female hygiene products such as tampons, liners and sanitary towels/pads. We contend that advertisers of menstruation-related products employ a wide range of strategies to convey both overt information about the products advertised, as well as to – and more importantly – indirectly transmit stereotypical beliefs of women which inevitably helps reproduce and sometimes perpetuate a gender-biased type of discourse ( Holmes and Marra, 2005 ). Crook's (2004) distinction between the product-claim and the reward dimension in ads has been taken as the starting point …
Sense Activation Triggering in English Epistentials: Attention Distribution, Contextual Modulation of Meaning, and Categorization Issues
2015
Drawing on Talmy’s forthcoming The Attention System of Language and elaborating on a series of previous studies, this paper addresses the interrelation of attention distribution, contextual modulation of meaning, and categorization issues in the area of evidentiality and epistemic modality Adopting a corpus-based approach, it will investigate how the default salience levels of evidential and epistemic semantic components in so-called epistentials (linguistic items that syncretistically represent evidential and epistemic components) can be raised, lowered, or even inhibited under the impact of immediately adjacent items that themselves associate evidential or epistemic semantic components (i…