Search results for "Multimodality"

Learning cultural literacy through creative practices in schools cultural and multimodal approaches to meaning-making

2022

Introduction: Cultural Literacy and Creativity -- A Sociocultural Approach to Children’s Visual Creations -- Multimodality: Art as a Meaning-Making Process -- Tolerance, Empathy, and Inclusion -- Living Together -- Social Responsibility -- Belonging and Home -- Cultural Literacy During COVID-19 -- Conclusions: Cultural Literacy in Action -- Index. This open access book discusses how cultural literacy can be taught and learned through creative practices. It approaches cultural literacy as a dialogic social process based on learning and gaining knowledge through emphatic, tolerant, and inclusive interaction. The book focuses on meaning-making in children and young people’s visual and multimod…

On the Convergence of Affective and Persuasive Technologies in Computer-Mediated Health-Care Systems

2015

This paper offers a portrayal of how affective computing and persuasive technologies can converge into an effective tool for interfacing biomedical engineering with behavioral sciences and medicine. We describe the characteristics, features, applications, present state of the art, perspectives, and trends of both streams of research. In particular, these streams are analyzed in light of the potential contribution of their convergence for improving computer-mediated health-care systems, by facilitating the modification of patients’ attitudes and behaviors, such as engagement and compliance. We propose a framework for future research in this emerging area, highlighting how key constructs and …

Digital Storytelling and Multimodal Literacy in Education

2014

This article argues in favour of using digital storytelling to encourage a critical socio-educational focus in education and include multimodal explicit teaching in the curriculum. The analysis of fifty digital stories indicates that the students developed a certain awareness of the issue chosen for their story (e.g. violence, racism, war) since the final product transmits a critical perspective on the topic itself. Further work, however, needs to be invested in the development of the digital story content itself and on the issue of multimodal learning, with especial emphasis on the interface between multimodal elements and more traditional modes of transmitting ideas.

A multimodal analysis of facework strategies in a corpus of charity ads on British television

2013

Abstract The aim of this article is to carry out a qualitative multimodal analysis of the codification of verbal and non-verbal politeness strategies in a sub-corpus of five charity commercials aired on British television. Brown and Levinson's (1987) verbal politeness strategies are taken as a starting point together with a detailed analysis of facework that is realized through paralinguistic and extralinguistic modes of communication ( Kress and van Leeuwen, 2006 , Machin, 2010 ). In what we have identified as the problem phase of the commercial, our analysis has revealed that advertisers deliberately attempt to create threats to the viewer's positive and negative face by making him/her fe…

Individual and Collaborative Semiotic Work in Document Design

2017

This article examines the concepts of agency, transformation and transduction in the context of document design. These concepts have been previously used to describe communicative actions and sign-making among individuals: whereas agency focuses on the individual’s capabilities as a sign-maker, transformation and transduction describe how individuals transform meanings within one mode of communication or from one mode to another. Organizational communication, however, is rarely an individual effort, particularly in corporate settings: producing multimodal documents that communicate on behalf of entire organizations, such as annual reports, constitutes a collaborative effort involving a vari…

Crossing Modalities: A Cognitive Semantics Perspective on Quoting

2015

Elaborating on Talmy (2007a, forthcoming) and Lampert (2013, 2014), this follow- up study probes into quoting as an attention-and modality-sensitive phenomenon at the interface of speech and writing, taking inaugural addresses from Kennedy to Obama as cases in point. Lexicalized to redirect some attention from a quotation’s referential content to concomitants closely associated with it, quotatives medium-specifically prime speech-internal properties of their targets, animating the ‘other voice’ through prosodic and gestural prompts in face-to-face interactions, while figural prompts demarcate verbatim citations in print. Quotations from pre-scripted videotaped presidential inaugurals reveal…

Constructing female identities through feminine hygiene TV commercials

2009

Abstract In this paper we report the results of a qualitative multimodal analysis of a corpus of Spanish and British TV ads featuring female hygiene products such as tampons, liners and sanitary towels/pads. We contend that advertisers of menstruation-related products employ a wide range of strategies to convey both overt information about the products advertised, as well as to – and more importantly – indirectly transmit stereotypical beliefs of women which inevitably helps reproduce and sometimes perpetuate a gender-biased type of discourse ( Holmes and Marra, 2005 ). Crook's (2004) distinction between the product-claim and the reward dimension in ads has been taken as the starting point …

Book review : David Machin (ed.), Visual Communication

2016

Languaging in Ultima Thule: Multilingualism in the Life of a Sami Boy

2008

Abstract In this paper we investigate multilingualism as a phenomenon which pervades different social and cultural levels but is manifested in the everyday life of multilingual individuals. As an illustration, we examine multilingualism from the perspective of a young Sami boy, Ante, and explore how different languages function as a complex – but at times problematic – set of resources for him. To capture the complexity and fluidity in the relationships between various languages in his life, we base our theorising on such concepts as ‘linguistic resources’, ‘heteroglossia’ and ‘languaging’. With the help of multimodal data we examine how the linguistic resources present in Ante's daily life…

Spelling out consequences : conditional constructions as a means to resist proposals in organisational planning process

2016

Organisational planning processes often materialise as a series of meetings, where the future of the organisation is jointly discussed and negotiated as a part of local decision-making sequences. Using conversation and discourse analytical approaches, this article investigates how proposals concerning the future can also be resisted by employing a specific device, a conditional construction ( if X, then Y). The data for the study originate from a city organisation, whose customer services are being developed. The results show how the conditional constructions work in two interrelated ways. First, by introducing a problematic hypothetical situation, they outline the undesirable consequences…