Search results for "NOVA"
showing 10 items of 3774 documents
Open innovation and superior performance in SMEs: the mediating role of marketing capabilities and innovation
2022
Even though many enterprises apply open innovation practices in the search for external sources of knowledge, this does not necessarily translate to improved performance. This issue is especially important for medium and small enterprises (SMEs) which need to expand their knowledge frontiers to survive and achieve superior performance. The objective of this research is to analyze the role of marketing capabilities and innovation in the relationship between open innovation and organizational performance. Using structural equation modeling, this research presents empirical evidence from 154 manufacturing SMEs. Research findings reveal that open innovation alone does not influence organization…
PURSUING A CUSTOMER-DRIVEN APPROACH FOR INNOVATION AND MARKETING EXCELLENCE
2011
Nowadays, innovation goes so much further than merely products. In order to thrive in this extremely competitive business environment a company needs to innovate its technologies, its business strategies, its business models, and by innovating in research. It is also about reinventing or building new markets in order to meet, satisfy and delight untapped consumer needs, wants, and desires. However, considering the new opportunities and threats that Internet, globalization, and hypercompetition have on an organization’s activity regarding selecting and executing the right ideas, right products, and delivering them through the right channels in record time, at the right prices, while promotin…
Tuotehuhujen vaikutus innovaation omaksumiseen
2012
Tässä tutkimuksessa tarkastellaan tuotehuhuja, eli markkinoilla liikkuvia epävirallisia tietoja tulevista uusista tuotteista, joita niiden valmistaja ei ole virallisesti vahvistanut. Aihetta tarkastellaan innovaation diffuusiota ja innovaation omaksumista käsittelevässä teoreettisessa viitekehyksessä. Tutkimuksen tarkoituksena on selvittää, aikaistavatko tuotehuhut innovaation omaksumista ja minkälaisia vaikutuksia tuotehuhuilla on kuluttajien käyttäytymiseen. Tutkijan oletuksena on, että tuotehuhujen avulla kuluttajat kuulevat uusista innovatiivisista ominaisuuksista jo hyvissä ajoin ennen tuotteen virallista julkistamista, jolloin he voivat alkaa pohtia niiden merkitystä itsellensä. Innov…
Materiali compositi, tecnologie e tecniche costruttive
2011
La definizione di materiale composito è quella di un materiale solitamente non presente in natura che nasce dalla combinazione di almeno due materiali tra loro chimicamente differenti e che presentano un'interfaccia di separazione. I materiali compositi sono utilizzati in strutture, come ad esempio quelle impiegate nel settore aeronautico, per la loro rigidità e leggerezza, nonché per la resistenza alla fatica, alla corrosione e all'impatto. I materiali compositi si distinguono dai metalli perché sono il risultato della combinazione di materiali che differiscono per composizione o forma. Il cemento armato è un eccellente esempio di una struttura composita che consente al calcestruzzo e all'…
Il legno: tradizione e innovazione
2010
Tutto si conosce ormai del legno e delle piante dalle quali questa meravigliosa risorsa si ricava; e numerosi sono gli studiosi che nel tempo hanno prodotto autorevoli testi sull’argomento. Ma allora, perchè continuare a scrivere su un tema così già ampiamente discusso? Le ragioni sono molteplici, prima fra tutte quella di contribuire, con questo volume, a restituire il giusto valore ad un materiale che, ad un certo punto della storia dell’uomo e per lungo tempo, è stato messo in disparte per lasciare il posto ad una nuova generazione di materiali, figli della rivoluzione industriale e dalle indiscutibili qualità. Calcestruzzo, acciaio, vetro, materie plastiche, hanno preso il sopravvento s…
Yritysten innovaatiotoiminta elintarvike- ja matkailualoilla Keski-Pohjanmaalla ja elektroniikka-alalla Oulun Eteläisessä : Pohjoismaisen tutkimushan…
2005
Adaptación al castellano y estructura factorial del Denison Organizational Culture Survey
2009
[EN]: This article presents a Spanish adaptation of the Denison Organizational Culture Survey, a questionnaire designed to evaluate organizational culture. This survey consists of 60 items, grouped in 12 subscales, which identify 4 cultural dimensions. These dimensions have been widely studied and their influence in organizational effectiveness has been accepted. This adaptation was applied to 488 participants, and analysed with confirmatory factor analysis. Results show adequate psychometric properties, so it can be concluded that the Spanish adaptation almost completely replicates the structure of the original version in English. © 2009 Psicothema.
Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung
1999
This contribution stresses the relationship between customer satisfaction and customer loyalty. Several hypotheses on the relationship in question are stated based on different theoretical appoaches. An empirical study is presented that supports a piecewise linear relationship between satisfaction and loyalty. Finally, implications for marketing practice are discussed.
Spatially Resolved Broadband Synchrotron Emission from the Nonthermal Limbs of SN1006
2018
We present ~400ks NuSTAR observations of the northeast (NE) and southwest (SW) non-thermal limbs of the Galactic SNR SN1006. We discovered three sources with X-ray emission detected at >50keV. Two of them are identified as background AGN. We extract the NuSTAR spectra from a few regions along the non-thermal limbs and jointly analyze them with the XMM-Newton spectra and the radio data. The broad-band radio/X-ray spectra can be well described with a synchrotron emission model from a single population of CR electrons with a power law energy distribution and an exponential cutoff. The power law index of the electron particle distribution function (PDF) is ~1.88-1.95 for both the NE and SW l…
Nordic City Regions in the Creative Class Debate—Putting the Creative Class Thesis to a Test
2010
The Nordic countries have a quite different urban structure and social systems than the USA. Denmark, Finland, Norway and Sweden may then constitute a critical test of the empirical reach of Richard Florida's much cited creative class thesis beyond its empirical basis in the USA. This paper employs comparative statistics to examine the importance of the quality of place in attracting members of the creative class to Nordic city regions, and it analyses the role of the creative class for regional economic development. Florida's original study focused only on city regions with more than 100,000 inhabitants. Our statistical analyses mainly support Florida's results with regard to these larger …