Search results for "New Media"
showing 10 items of 87 documents
L'archivio audiovisivo degli allestimenti verdiani
This paper focuses on the methodologies adopted for the creation of the audiovisual archive of Verdi's stagings at the Istituto Nazionale di Studi Verdiani in Parma.
Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing
2012
Los advergames son videojuegos orientados a la comunicación publicitaria. Su naturaleza de mensaje híbrido, al combinar contenido publicitario y contenido de entretenimiento, aporta interesantes posibilidades al desarrollo de comunicaciones de marketing en un entorno mediático en el que la publicidad tradicional ha ido perdiendo eficacia. El presente artículo delimita el concepto de advergame, analizando las diferentes tipologías existentes y sus efectos sobre diversos objetivos de marketing y de comunicación. Asimismo, se apuntan algunas recomendaciones a la hora de desarrollar comunicaciones de marketing mediante advergames, así como las cuestiones éticas y morales que deben considerarse
Viaggi e nuovi media tra mobilità fisiche e virtuali
2010
Immersi nel futuro
2020
"Immersi nel futuro" è un volume di ricerca che affronta il tema dei contenuti "cinematici" per la realtà virtuale. "Immersi nel futuro" is a research volume that deals with the theme of "cinematic" contents for virtual reality.
Mapping the landscape of urology: A new media-based cross-sectional analysis of public versus academic interest.
2018
Objectives To quantify public and academic interest in the urological field using a novel new media-based methodology. Methods We systematically measured public and academic interest in 56 urological keywords and combined in nine subspecialties. Public interest was quantified as video views on YouTube. Academic interest was quantified as article citations using Microsoft Academic Search. The public-to-academic interest ratio was calculated for a comparison of subspecialties as well as for diseases and treatments. Results For the selected 56 urological keywords, we found 226 617 591 video views on YouTube and 2 146 287 citations in the academic literature. The public-to-academic interest rat…
Museum and Exhibition Design in the Digital Age
2013
From temples of sacred objects to repositories of colonial trophies and from monuments of civility to spaces for self-expression, the shape and the appeal of museums through history has been fashioned to hold particular collections of objects. Moreover the museums have been also designed to adapt to particular display techniques appropriate for a particular collection. In the last century, a period of structural reinvention in the design and shaping of the exhibitions, the museum making is challenging, creative, and complex. The ‘new museum making’ includes emotive exhibitions within communicative buildings in order to create ‘narrative experiences’ which integrate objects, spaces, and audi…
Michelle Henning: Museum, Media and Cultural Theory
2011
La recensione di Museum, media and cultural theory, primo risultato pubblicato relativo alla ricerca condotta da Michelle Henning sui media comunicativi e sulla loro applicazione all’interno dei musei, mira ad analizzare gli aspetti contenutistici del testo, a contestualizzarne il contenuto nei filoni teorici di riferimento e a sottolinearne l’importanza nell’ampio dibattito attuale sull’argomento cui fa riferimento, le nuove strategie di esposizione nei musei.
Musei e nuove tecnologie per allestire
2011
In recent years, the application of new technology has become more widespread in expanding areas. In the field of cultural heritage, this technology has brought important changes to traditional systems of protection, management and enhancement; there are new languages for communicating the different values of cultural heritage, contributing to a more extensive dissemination of culture assets.The application of new media in indoor museums is changing the way of presenting objects and communicating their meaning, and renders the visit more enjoyable, involving and exciting.However, the excessive use of these tools can become overwhelming when compared to the objects themselves, transforming t…
Lawrence Abu Hamdan
2015
art/tapes/22
2014
L'articolo approfondisce la storia dello studio "art/tapes/22", in Italia pioniere nella valorizzazione e promozione della video arte.