Search results for "Online community"
showing 7 items of 17 documents
Bilingual practices in an online community : code-switching and language mixing in community and identity construction at www.godspeed.fi
2008
"You'll never walk alone" : formation of sense of community through language on the subreddit r/LiverpoolFC
2017
Internetin merkitys arjessa on kasvanut huomattavasti suurelle osalle maapallon ihmisiä viime vuosikymmeninä. Verkossa on lukemattomia sivustoja, joista useaa voisi kutsua internetyhteisöksi. Yksi suosituista sivustoista on reddit, joka koostuu erilaisista yhteisöistä eli aliredditeista. Aliredditit rakentuvat yleensä kiinnostuksenkohteiden tai ajankohtaisten aiheiden ympärille, ja niiden sisällön tuottamisen ja ylläpidon toteuttavat sivuston käyttäjät. Tutkielmani tarkoituksena on selvittää, miten redditin käyttäjät luovat yhteisöllisyyden tunnetta kielellisin keinoin aliredditeissa. Tutkimukseni kohteena on alireddit r/LiverpoolFC, joka on suunnattu Liverpoolin jalkapallojoukkueen faneill…
“Thanks for Watching.” The Effectiveness of YouTube vlogendorsements
2019
This study examines the effectiveness of brand endorsements in vlogs (video blogs) by assessing the role of audience participation, parasocial relationship, and valence toward vlog endorsements on the perceived credibility of the vlogger and brand attitudes. Four experimental conditions were created on Qualtrics based on a YouTube vlog where the endorser reviewed a few products. The data were collected using Mturk and analyzed with 203 usable responses. The findings indicate that audience participation in the vlog enhances para-social relationship with the vlogger, thus further fostering the vlogger's perceived credibility as an endorser. Additionally, the valence of the audience's attitude…
The many faces of online community : Images and imaginings of togetherness on Imgur
2018
This article discusses the meaning and function of “community” as a discourse on the image-sharing website Imgur. The analysis shows that the community term has many meanings and serves as a shorthand for a wide variety of social practices, and these meanings are shaped by the experiences of social action leading to the use of the term. Based on ethnographic data, nexus analysis provides an understanding of how the interactions related to community on the site come to take place the way they do. In conceiving of these interactions as mediated discourse, the article provides a fresh approach to the long-established academic discussion on the definition of community, suggesting a new concepti…
How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
2016
This paper contributes to the discussion on the potential of different social media platforms in health behavior change programs. More specifically, it compares the outcomes of participation in different online community platforms in an online behavioral weight loss program. Results show that active participants on online community platforms perceive their service experience more positively, follow instructions more precisely, have a more positive perception of achieving their goals, and also feel that they receive more social support than do those who do not actively participate in online community channels, although no differences were found related to weight loss itself. Furthermore, int…
Tiešsaistes spēles (ne)produktivitāte: gadījuma pētījums par radošumu
2022
Bakalaura pētījums “Tiešsaistes spēles (ne)produktivitāte: gadījuma pētījums par radošumu” fokusējās uz radošajiem procesiem, ko piedzīvo galda spēles Dungeons and Dragons spēlētāji veidojot virtuālās pasaules un veidiem kā radošums izpaužas, kad spēle ir situēta tiešsaistes vidē. Iesaistoties Dungeons and Dragons kopienā, izmantojot līdzdalīgu novērojumu, neformālas diskusijas un daļēji strukturētas intervijas, es pētu dažādus artefaktu veidošanās procesus un digitālo tehnoloģiju ietekmi uz mūsu socializāciju tiešsaistē. Radošums ir improvizēts un ir mūsu sociālās un kultūras dzīves neatņemama sastāvdaļa, kas veido gan mūs pašus, gan esošās struktūras.
Identity construction in the comments section of TomandLorenzo.com
2016
Virtual spaces as sites of social interactions and therefore identity work have become common over the past few decades. Alongside, research focus on such spaces has increased. This MA thesis constitutes a small contribution to the study of interactional identity building through computer mediated communication. The study was conducted on data gathered from a subsection of popular-culture blog tomandlorenzo. The aim was to identify how interactants in this space interactively work their identities. The qualitative discourse analysis focused on three mechanics of identity building, those of indexicality, performativity and stance taking. The investigation also took the influence of the mediu…