Search results for "Organizational Communication"
showing 3 items of 43 documents
Stakeholder anger - negative engagement towards organizations online : a literature review
2014
Sidosryhmien vihaa ja sitoutumista organisaatiota kohtaan on tähän mennessä tutkittu melko vähän erityisesti online-ympäristöissä tapahtuvan viestinnän näkökulmasta. Lisäksi niin kutsutulle negatiiviselle sitoutumiselle ei ole aiemmin annettu tarkkaa määritelmää. On myös mahdollista, että kaikissa organisaatioissa ei ole totuttu käsittelemään vihaisia sidosryhmiä. Edellä mainittuihin lähtökohtiin nojaten tämän teoreettisen tutkimuksen tarkoituksena oli havainnollistaa negatiivista sitoutumista ja samalla osoittaa, mistä syistä johtuen sidosryhmät kääntyvät organisaatiota vastaan muuttuen samalla hateholdereiksi. Tutkimus toteutettiin integroituna kirjallisuuskatsauksena ja siinä pyrittiin y…
Synergy and social orientation as quality dimensions for the future communication policy
2009
In this paper it is argued, that nowadays synergy as a quality dimension for communication management needs to be balanced with social orientation. The inner-directedness needed for synergy should not lead to a rigid control. It needs to be balanced with outer-directedness in a continuous dialogue for the organization to be able to connect to the multiple stakeholders that are important for its functioning in today’s society. This balance is a value in framing the future communication policy. peerReviewed
"There are a lot of activities going on but how do you make those known" : the challenge of organizational environmental communication in ICT-company
2012
The purpose of this study is to identify the obstacles that are hindering organizational environmental communication among the target group in the case company. After identifying obstacles, this thesis tries to find solutions to improve organizational environmental communication and knowledge sharing among the target group. Case company in this study is ICT-sector company and the target group consists of engineers that are working mainly with datacenters. This study uses qualitative methods. The research material was obtained by theme interviews. Research data was analysed by sorting data in to different themes that rose up during the analysing phase. Four main obstacles were found for orga…