Search results for "PURCHASE"
showing 10 items of 59 documents
Measuring Repurchase Intention on Fashion Online Shopping
2020
The internet has become one of many ways for consumers to shop. With the rapid development of internet connection, online shopping has become increasingly popular around the world. All forms of conveniences available through online businesses have lured consumers to switch from offline shopping to online slowly. This research emphasizes the influence of e-service convenience on customer satisfaction, perceived service value, and repurchase intention on fashion online shopping websites in Surabaya. The sample is taken from 115 Surabaya respondents. The sampling technique uses a non-random sampling technique. The analytical method used is the partial least square (PLS). The results show that …
Political Consumerism and Food Community Networks
2011
European society, with its steadily increased welfare levels, is not only concerned about food (safety, prices), but also on other aspects such as biodiversity loss, landscape degradation, pollution of water, soil and atmosphere. To a large extent these concerns can be translated into a wider concept named sustainable development defined as a normative concept by Morgan and Sonnino (2008). Sustainability in the food chain means approaching a new emerging vision of a sustainable agro-food system introducing an institutional dimension to take into account. Among different attempts to conjugate such concepts, there is one that is taking place in many Regions of Italy. In the last years spontan…
The Revival of Indonesian Skin Care Brands
2020
Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen from the consumers of Indonesian brands of skin care products. The data are analyzed with SmartPLS sof…
Solidarity Purchase Groups and the new critical and ethical consumer trends: first results of a direct study in Sicily
2011
Recently in Italy, the evolution of food consumption occurs through the purchase of healthy and environmentally friendly foods. This trend is confirmed by the birth, in Italy of many solidarity purchase groups (called in Italy Gruppi di Acquisto Solidale or GAS),made up of individuals or families who choose to purchase products with a high ethical value. In this paper we try to identify socio-economic conditions and motivation of individual members of GAS, and for this purpose we developed over 205 questionnaires.
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
2020
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed
Sustainability and New Models of Consumption: The Solidarity Purchasing Groups in Sicily
2011
Social embeddedness, defined as the interaction of economic activities and social behavior, is used in this study as a conceptual tool to describe the growing phenomenon of food community networks (FCNs). The aim in this paper was to map the system of relations which the FCNs develop both inside and outside the network and, from the number of relations, it was inferred the influence of each FCN upon the formation of new socially embedded economic realities. A particular form of FCN was taken under consideration: solidarity purchase groups (SPGs). Performed with the aid of social network analysis on a sample of SPGs in Sicily (a region in southern Italy), the study allowed us to identify a r…
A branch-price-and-cut algorithm for the capacitated multiple vehicle traveling purchaser problem with unitary demand
2021
Abstract The multiple vehicle traveling purchaser problem (MVTPP) consists of simultaneously selecting suppliers and routing a fleet of homogeneous vehicles to purchase different products at the selected suppliers so that all product demands are fulfilled and traveling and purchasing costs are minimized. We consider variants of the MVTPP in which the capacity of the vehicles can become binding and the demand for each product is one unit. Corresponding solution algorithms from the literature are either branch-and-cut or branch-and-price algorithms, where in the latter case the route-generation subproblem is solved on an expanded graph by applying standard dynamic-programming techniques. Our …
Efficient GRASP+VND and GRASP+VNS metaheuristics for the traveling repairman problem
2011
Abstract: The traveling repairman problem is a customer-centric routing problem, in which the total waiting time of the customers is minimized, rather than the total travel time of a vehicle. To date, research on this problem has focused on exact algorithms and approximation methods. This paper presents the first metaheuristic approach for the traveling repairman problem.
Digitālā mārketinga loma klientu pirkšanas uzvedības ietekmē: pētījums par Rimi Baltic
2022
Mūsdienu biznesa vide ir kļuvusi ļoti dinamiska un konkurētspējīga, un uzņēmumiem ir jākoncentrējas uz agresīvu mārketingu, lai tie varētu radīt pietiekamu vajadzību un pieprasījumu klientu vidū. Pašreizējā scenārijā digitālais mārketings ir kļuvis par vienu no svarīgākajiem un populārākajiem mārketinga veidiem, un tas koncentrējas uz interneta un tiešsaistes platformu izmantošanu, lai tirgotu un reklamētu pakalpojumus un produktus. Mūsdienās zīmoli izmanto ar digitālo mārketingu saistītos kanālus, jo tiem ir nozīmīga loma klientu piesaistē un piesaistē. Šī pētījuma mērķis ir analizēt, cik lielā mērā ar digitālo mārketingu saistītā prakse ietekmē pircēju pirkšanas paradumus. Dati ir savākti…
Emoción y razón: El efecto moderador del género en el comportamiento de compra online
2018
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2C. En este sentido, se propone identificar cómo el valor funcional —representando el raciocinio del consumidor—, el valor simbólico —representando la motivación emocional— y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investigación emp…