Search results for "Percept"
showing 10 items of 3839 documents
The impact of value co-creation on hotel brand equity and customer satisfaction
2019
Abstract Value co-creation with customers has emerged as a relevant topic at both academic and managerial level. Considering the positive outcomes derived from value co-creation, firms should learn how to properly manage this process which requires active customer involvement and this paper demonstrates that the level of customer participation (CP) depends to a large extent on their perception of how the hotel favours the process of value co-creation (CcV). Our model also proves the customer perception of the hotel's process of value co-creation has a positive impact on the hotel's brand equity (BE) whereas customer participation positively affects the customer's perceived value (PV). Addit…
CEO satisfaction and intended strategic changes
2018
How do CEOs react to attainment discrepancies in their organizations' performance? Scholars have generally argued that (only) when performance falls below a certain aspiration level do CEOs intend to change the organization's strategy. However, empirical evidence on this issue is ambiguous and inconclusive. We address this puzzle directly by studying how CEOs' cognitive interpretations of performance (their satisfaction with the firm's performance) affect the magnitude of intended strategic changes, and we explore the moderating effect of the context (performance compared to the industry) on this relationship. Using a sample of medium-sized organizations, we find that CEOs' satisfaction wit…
Customer value in Quick-Service Restaurants: A cross-cultural study
2020
Abstract In spite of the relativistic nature of Customer Value concept, research on differences in Value perceptions across cultures is still scarce. Gaining insight about this issue would be especially relevant for highly competitive and globalized industries such as Fast-Food or Quick-Service Restaurants (QSR). The purpose of the present paper is to identify Value dimensions in this industry and to analyze the links between dimensions of Value, Satisfaction and Loyalty, testing the consistency of the results obtained across three different countries. To achieve this aim, after one in-depth interview with a QSR manager and two intercultural focus groups with QSR customers, a questionnaire …
Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets
2015
Concern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers influence their loyalty towards suppliers in existing relationships, and how the length of B2B relationships may moderate these linkages. A conceptual framework is developed and data are collected from a global sample (N =121) of B2B customers. We find that both green image and perceived value have a direct positive link with customer loyalty and that environmental values are positively linked to the green image of the supplier. Moreover, the effect…
What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature desti…
2021
Los destinos turísticos se ven cada vez más afectados por la información relacionada con los viajes que se comparte a través de las redes sociales. Basándose en teorías de proceso dual sobre cómo los individuos procesan la información, este estudio examina el papel de las rutas de procesamiento de información central y periférica en la formación de las percepciones de los consumidores sobre la utilidad de las reseñas en línea de destinos maduros. Llevamos a cabo un proceso de dos pasos para abordar la utilidad percibida del contenido generado por el usuario, un análisis de sentimiento utilizando técnicas avanzadas de aprendizaje automático (aprendizaje profundo) y un análisis de regresión. …
Conventions of Quality in Consumer Preference toward Local Honey in Southern Italy
2016
During the last few decades consumer demand for local foods has increased around the world, particularly in the USA and Europe. Such consumer trend also contributes to redefine a new alternative geography of food; in which local foods are perceived to be of better quality and safer. Moreover, consumers frame local food quality not only in terms of general attributes, such as taste and price, but also in terms of more subjective attributes closely linked to social and environmental aspects of products. These attributes are recognised by consumers as a range of socially constructed food quality criteria, which play an important role in the creation of information about quality and consumer de…
Artificial neural network comparison for a SHM procedure applied to composite structures.
2013
In this paper different architectures of Artificial Neural Networks (ANNs) for structural damage detection are studied. The main objective is to create an ANN able to detect and localize damage without any prior knowledge on its characteristics so as to serve as a realtime data processor for SHM systems. Two different architectures are studied: the standard feed-forward Multi Layer Perceptron (MLP) and the Radial Basis Function (RBF) ANNs. The training data are given, in terms of a Damage Index ℑD, properly defined using the piezoelectric sensor signal output to obtain suitable information on the damage position and dimensions. The electromechanical response of the assembled structure has b…
Prediction of perception using structure–activity models
2016
IntroductionThe possible link between the molecular structure and a biological activity was pointed out by Linus Pauling (1946) just before the middle of the 20th century. Nevertheless, this concept has been already suggested a century before by Emil Fisher and “lock-and-key” theory: “To use a metaphor, I would say that enzyme and glucoside are such lock and key that fit together in order to exert a reciprocal chemical effect on each other”a (Fischer, 1894). The notion that the biological properties of a compound would be a function of its chemical characteristics is now well admitted, and is closely linked to that of pharmacophore. The pharmacophore concept is related to the interaction of…
Are Neural Networks Imitations of Mind?
2015
Artificial neural networks are often understood as a good way to imitate mind through the web structure of neurons in brain, but the very high complexity of human brain prevents to consider neural networks as good models for human mind;anyway neural networks are good devices for computation in parallel. The difference between feed-forward and feedback neural networks is introduced; the Hopfield network and the multi-layers Perceptron are discussed. In a very weak isomorphism (not similitude) between brain and neural networks, an artificial form of short term memory and of acknowledgement, in Elman neural networks, is proposed.
Apperception, content-based psychology and design
2003
A core area of scientific thinking is explaining. This means answering to the “why-questions and how questions” (Hempel 1965). Why does Sam have a fewer? Why did an organization fail abroad? Why a structure is able to support the weight of snow? How more effective valves for an engine can be designed? How to make computer games more attractive for female users? These are typical examples of design problems, all of which should be based on scientific explanation, i.e., what should be answered based on the laws of nature or as is becoming increasingly more evident, based on the laws of the human mind.