Search results for "Popularity"
showing 10 items of 122 documents
Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the…
2018
Over the past decade, new techniques have been developed to entice and persuade advertisement viewers. One technique, which has grown in popularity, is the use of drones to capture images within an...
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
2021
Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived b…
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups
2021
Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high purchase intentions and positive associations with the product post-consumption. Although this success has not yet been reflected for local food consumption, research in this area has remained limited. The present study addresses this gap by examining the antecedents of brand love for both the local food distribution system and the local food it distributes. The study thus employs the stimuli-organism-response (SOR) theory, which indicates that certain environmental stimuli in…
Peer presence promotes popular choices: A “Spicy” field study on social influence and brand choice
2021
Abstract Retail research has highlighted how the presence of others can affect consumers' brand evaluations, purchase intentions, and choice behavior. This field study investigated whether the presence (vs. absence) of peers and other consumers, respectively, could influence consumers' propensity to purchase popular brands (i.e., a market leader) within a given product category. Consumers at a supermarket were observed when standing in front of a spice shelf and their choices were analyzed as a function of whether they shopped alone or in the presence of peers versus other consumers. The results revealed that peer presence, but not the mere presence of other consumers, increased consumers' …
Predictors of tourist engagement: Travel motives and tourism destination profiles
2020
Abstract The aim of this study is to investigate the influence of travel motives and regional tourism destinations on positive/negative engagement with a destination management organisation (DMO). According to previous literature, travel motives were classified as push and pull motives, and regional tourism destinations were classified by tourist demand behaviour. To achieve the objective, the totality of posts about regional tourism destinations published on the Brand Spain's Official Facebook Fanpage during a year were analysed (418), along with audience reactions (127,750), comments (3219) and shares to such posts. A content analysis was performed, with a regression analysis (optimal sca…
Workload Characterization in Multiplayer Online Games
2006
In recent years, distributed virtual environments (DVEs) have become a major trend in distributed applications, mainly due to the enormous popularity of multiplayer online games in the entertainment industry. Although the workload generated by avatars in a DVE system has already been characterized, the special features of multiplayer online games make these applications to require a particular workload characterization. This paper presents the workload characterization of multiplayer online games. This characterization is based on real traces, and it shows that the movement patterns of avatars used to develop optimization techniques for DVE systems can be extrapolated to First Person Shooti…
Providing Full Awareness to Distributed Virtual Environments Based on Peer-to-Peer Architectures
2006
In recent years, large scale distributed virtual environments (DVEs) have become a major trend in distributed applications, mainly due to the enormous popularity of multiplayer online games in the entertainment industry. Since architectures based on networked servers seems to be not scalable enough to support massively multiplayer applications, peer-to-peer (P2P) architectures have been proposed as an efficient and truly scalable solution for this kind of systems. However, the main challenge of P2P architectures consists of providing each avatar with updated information about which other avatars are its neighbors. We have denoted this problem as the awareness problem. Although some proposal…
Differential Effects of Trait Empathy on Functional Network Centrality
2020
Previous research has shown that empathy, a fundamental component of human social functioning, is engaged when listening to music. Neuroimaging studies of empathy processing in music have, however, been limited. fMRI analysis methods based on graph theory have recently gained popularity as they are capable of illustrating global patterns of functional connectivity, which could be very useful in studying complex traits such as empathy. The current study examines the role of trait empathy, including cognitive and affective facets, on whole-brain functional network centrality in 36 participants listening to music in a naturalistic setting. Voxel-wise eigenvector centrality mapping was calculat…
Estrategias basadas en análisis de redes sociales para optimizar el clima de aprendizaje en la universidad
2021
The aim of this study was to detect leaders among a group of university students based on their centrality scores and, from these scores, to distribute roles to help enhance learning climate. We understood that learning climate improved when the construction of networked knowledge was stimulated from the perspective of Computer-Supported Collaborative Learning. We conducted the educational experiment in a virtual environment. An online discussion forum was set up in a loo- sely structured format, and the students’ centrality scores were calculated from the social network they generated in the forum. Our findings show that student connectivity increased significantly and that several leaders…
The Circumstances and Dynamics of Eurosceptic Contagion
2021
This part of the book tries to explore to what degree the process under study is itself influenced—mitigated or amplified—by the decorum in which Eurosceptic Parties do well and in the process tests the corresponding hypotheses from the theoretical framework. I tackle possibility of Eurosceptic Contagion being part of a self-reinforcing mechanism, whereby growing public discontent with integration, growing popularity of antisystemic fringe parties, and the growing salience of the EU issue might go hand in hand, strengthening each other’s effect over time. The rise of Eurosceptic actors has been a dynamic phenomenon, closely intertwined with the development of the European Union, as well as …