Search results for "Preference"
showing 10 items of 819 documents
Conjoint Analysis as an Instrument of Market Research Practice
2007
The essay by the psychologist, Luce, and the statistician, Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995). Since its introduction into marketing literature by Green and Rao (1971) as well as by Johnson (1974) in the beginning of the 1970s, conjoint analysis has developed into a method of preference studies that receives much attention from both theoreticians and those who carry out field studies. For example, Cattin and Wittink (1982) report 698 conjoint projects that were carried out by 17 companies included in their survey in the period from 1971 to 1980. For the period from 1981 to 1985, Wittink and Cattin (1989) found 66…
Testing the Form of a Decision-maker's Multiattribute Value Function Based on Pairwise Preference Information
1989
In a recent paper we presented a test, based on pairwise preference information, to identify to which class of functions (linear, quasi-concave, or neither) a decision-maker's (implicit) value function belongs. In this note we investigate the power of the test. Some improvements to the test are also suggested.
Why do people purchase from food delivery apps? A consumer value perspective
2021
Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility and values derived from FDAs. Our study utilized the theory of consumption values (TCV) to examine associations between FDA visibility, consumption values, and purchase intentions. The mediating role of consumption values and the moderating role of attitude was also studied. A qualitative study was conducted with 15 FDA consumers to derive context-specific consumption values. Responses from 355 FDA consumers from the United States of America (USA) were obtained through Proli…
A conjoint analysis of customers' preferences for e-banking channels
2021
Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…
Dazing Diversity: Investigating the Determinants and Consequences of Decision Paralysis
2012
This article makes new contributions to the assessment of negative effects on consumer choice behavior due to high product variety by (1) developing a holistic framework to identify the determinants and, for the first time, consequences of decision paralysis; (2) introducing a novel construct, namely, tendencies toward paralysis, that refers to the extent of decision makers’ preference (a) to maintain the status quo, (b) to omit, and/or (c) to delay choice, as well as providing an appropriate measurement model incorporating these three dimensions of decision paralysis that previously have been analyzed only separately; and (3) analyzing potential moderating effects of decision makers’ predi…
A Decision Model for the Multiple Criteria Group Secretary Problem: Theoretical Considerations
1996
A decision model is developed for solving the discrete multiple criteria group secretary problem. The model extends the single decision-maker progressive algorithm by Korhonen, Moskowitz and Wallenius to group contexts. As the original progressive algorithm, it relaxes the usual assumption of a fixed set of available decision alternatives and complete knowledge of a decision-maker's preference structure (value function). The decision-makers are requested to settle on a compromise, if possible. The model then proceeds with determining the likelihood of finding possibly/surely better settlements (compromises). Linear value functions, linear prospect theory-type value functions, and quasiconca…
Cross-cultural Differences in Movie Selection. Decision-making of German, U.S., and Singaporean Media Users for Video-on-Demand Movies
2017
ABSTRACTThis article investigates the process of individual decision-making for movies on video-on-demand platforms from a cross-cultural perspective. Models of decision-making and movie selection act as theoretical underpinning. The article focuses on the information search phase and examines media consumers' information use during movie selection. Empirically the article relies on an online survey among N = 694 German, the U.S., and Singaporean students. Results indicate that participants considered only a limited amount of information before carrying out their choice. Participants shared a preference for product-related cues over crowd-related cues signaling previous user-experiences. Wi…
Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance, Geographic Dist…
2007
This article investigates the influence of cultural distance, geographic distance, and three market size variables in the target country preference of small and medium-sized enterprises (SMEs) in the software industry. In addition, the authors examine the shift of SMEs’ priorities in country selection by analyzing how these factors affect the selection of the first, second, and third target countries. The empirical findings suggest that approximately 70% of country choices can be explained by software market size and geographic distance alone. The findings also show that SMEs’ entry priorities shift quickly from countries within a short geographic distance to countries with high purchasing …
Complementary Judgment Matrix Method with Imprecise Information for Multicriteria Decision-Making
2018
The complementary judgment matrix (CJM) method is an MCDA (multicriteria decision aiding) method based on pairwise comparisons. As in AHP, the decision-maker (DM) can specify his/her preferences using pairwise comparisons, both between different criteria and between different alternatives with respect to each criterion. The DM specifies his/her preferences by allocating two nonnegative comparison values so that their sum is 1. We measure and pinpoint possible inconsistency by inconsistency errors. We also compare the consistency of CJM and AHP trough simulation. Because preference judgments are always more or less imprecise or uncertain, we introduce a way to represent the uncertainty throu…
Interactive Inverse Modeling Based Multiobjective Evolutionary Algorithm
2018
An interactive version of the inverse modeling based multiobjective evolutionary algorithm is presented. Instead of generating a representation of the whole Pareto optimal front, the algorithm aims at producing solutions in the regions where the decision maker is interested in. This is facilitated through an interactive solution process where the decision maker iteratively evaluates a set of solutions shown to her/him and the preference information obtained is used to adapt the search process of the algorithm. peerReviewed