Search results for "Product Development"
showing 10 items of 101 documents
Entrepreneurial orientation and new product development performance in SMEs: The mediating role of business model innovation
2021
Abstract In the current business context, entrepreneurial orientation (EO) has been highlighted as key to improving firm performance. Despite the overall positive evidence on the association between EO and firm performance, scholars have stressed the importance of taking into account and properly managing intermediate capabilities. The present study analyses the link between EO and New Product Development (NPD) performance, considering Business Model Innovation (BMI) as a mediating variable. A sample of 400 Spanish SMEs is used to test the proposed research model through structural equation modelling and partial least squares analyses. Results reveal that EO contributes to BMI and NPD perfo…
Open Access Publishing as an Incorporator of Research and Innovation Cycle
2005
Even though basic research doesn’t often result in immediately usable products, it plays an essential role in technological innovations, as it has formed the basis for many groundbreaking advances in product development over the decades. For instance, Maxwell’s 19 century research into electricity and magnetic fields (Copeland, 2000) has resulted in a vast array of products that many of us take for granted in modern daily life. And Turing’s intuitive consideration of the way mathematicians think paved the way for the development of computers (Friedel, 2002) and eventually to many digital technologies. A multitude of similar examples that demonstrate the connection between ideas emerging fro…
Augmented Reality Applications in the Transition Towards the Sustainable Organization
2016
Business companies are increasingly aware that the world where they operate in is facing increasing environmental, economic and social challenges, thus there is a trend in most companies to align their processes and services with a sustainability agenda. Customers, shareholders, financial partners, governmental agencies, NGOs, globalization and internationalization of environmental and social standards exert new pressures on them to do so. Industry is widely recognized as being essential for wealth creation and development, although it is at times considered a source of environmental degradation and social concerns. Thus, industry must play an important role for the transition towards the s…
Commercial versus technical cues to position a new product: Do hedonic and functional/healthy packages differ?
2017
Packaging attributes can be classified into two main blocks: visual/commercial attributes and informational/technical ones. In this framework, our objectives are: (i) to compare if both kinds of attributes lead to equal responses (consumers' attitudes improvement and product trial) and (ii) to compare if they work equally when a hedonic or a healthy new product is launched into the young market. An experimental design was defined to reach both objectives. Two packaging attributes were manipulated orthogonally to introduce greater variation in people's perceptions: a visual cue (the color) and an informative cue (the claim/label). A third variable was introduced: hedonic (candy bars) versus …
New Challenges of Economic and Business Development – 2012 : Conference Proceedings (May 10 - 12, 2012, Riga, University of Latvia)
2012
Support for Conference Proceedings by ERAF Project "Support for the international cooperation projects and other international cooperation activities in research and technology at the University of Latvia" No. 2010/0202/2DP/2.1.1.2.0/10/APIA/VIAA/013
Organizational Innovation Promoters and Performance Effects in Small, Knowledge-Intensive Firms
2010
This paper investigates the impacts of organizational factors on innovation and performance in small, knowledge-intensive firms. The study focused on Norwegian firms with 5 to 30 employees. The findings indicate that differentiating between product, process and market innovation provides a better understanding of the factors that drive innovation. This strategy seems to influence innovation. For instance, low-cost strategy positively impacts on both process innovation and market innovation. Also, external relationships significantly influence innovation: for instance, market participation in a product development context has a significant influence on product development.
How customer knowledge affects exploration: Generating, guiding, and gatekeeping
2021
Abstract The importance of understanding customers in order to sustain the long-term success of the company has been claimed by academics and practitioners for decades, to the point that the claim has turned into a truism. And still, the role of customer knowledge in organizational renewal, especially via explorative new product development (NPD), remains ambiguous. While existing literature generally emphasizes the value of customer knowledge, critics argue that a strong customer focus can also de-motivate and misguide exploration. This study adds clarity to our understanding of this tension by drawing from an intensive analysis of the corporate archives of a rapidly growing high-tech comp…
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry
1997
The authors address the following key questions: (1) When should a firm introduce a new product? (2) What should its performance level be? and (3) How do the decisions of a competing firm affect a firm's timing and product performance decisions? The authors present a detailed case study of the initial competitors in the personal digital assistant (PDA) industry on the basis of which they construct a stylized game-theoretic model of entry timing and product performance level decisions in a duopoly. Situations in which the duopolists are symmetric as well as asymmetric in terms of their estimates of market size and product development capabilities are considered. When firms are symmetric, th…
Supply chain of innovation and new product development
2015
This paper conceptualizes the supply chain of innovation of a company as its supply chain not related to physical goods exchanges but to R&D commodities exchanges. R&D commodities, being the outcomes of research activities, are for example patents, technologies, research services, studies, projects, etc. Spe- cifically, we focus on the relationship between the activities of purchasing/selling R&D commodities and the propensity of the firm to develop new products; we examine how the position of the firm within its innovation network moderates this relationship. The empirical setting of the research consists of a cross- sectional dataset of 544 biopharmaceutical companies that hav…
Co-creation in hotel–disable customer interactions
2015
This study employs analytic hierarchy process (AHP) to develop a methodology that allows researchers to select factors for new measures in value co-creation analysis. AHP shows that successful factors for co-creation relate to the sequential stages of the relationship between hotels and disabled customers, which derives from co-creation processes. The resulting model highlights the principal factors affecting value co-creation when hotel/disabled customers interact, have a dialogue, and collaborate with staff to innovate and create new products and services at booking and stay encounters. These interactions may allow hotels to develop a strong foundation of common knowledge on value managem…