6533b859fe1ef96bd12b77f8

RESEARCH PRODUCT

Supply chain of innovation and new product development

Manfredi BruccoleriErica MazzolaGiovanni Perrone

subject

MarketingR&ampEmbeddednessbusiness.industryStrategy and ManagementSupply chainD purchasing R&ampScientific literatureSettore ING-IND/35 - Ingegneria Economico-GestionalePurchasingBiopharmaceutical industryD selling Social capital New product development Biopharmaceutical industryNew product developmentPosition (finance)MarketingbusinessIndustrial organizationSocial capital

description

This paper conceptualizes the supply chain of innovation of a company as its supply chain not related to physical goods exchanges but to R&D commodities exchanges. R&D commodities, being the outcomes of research activities, are for example patents, technologies, research services, studies, projects, etc. Spe- cifically, we focus on the relationship between the activities of purchasing/selling R&D commodities and the propensity of the firm to develop new products; we examine how the position of the firm within its innovation network moderates this relationship. The empirical setting of the research consists of a cross- sectional dataset of 544 biopharmaceutical companies that have signed 1772 R&D agreements in the years 2006–2010. We find firstly, evidence of the supply chain of innovation (as a natural evolution of the well-acknowledged dual-market model of the biopharmaceutical industry). Secondly, we find that the relational embeddedness, coming from innovation network, influences the effect of purchasing and selling R&D commodities on new product development. Supporting our theoretical predictions, this paper offers contributions to the scientific literature on supply chain relationships in new product development.

yearjournalcountryeditionlanguage
2015-12-01Journal of Purchasing and Supply Management
https://doi.org/10.1016/j.pursup.2015.04.006