Search results for "Qualitative"
showing 10 items of 1328 documents
FORMULATIONS OF THE MAIN GOAL IN LIFE: A QUALITATIVE CONTENT ANALYSIS
2018
Humanistic tradition emphasizes the main goal in life as something towards which people determine themselves. The main goal (or a group of goals with the highest priority) provides the basis for the sense of purpose in life and for development of its meaning. This study aimed at revealing categories in formulations of the main goal in life. Participants were 226 adults aged from 18 to 69 (M = 25.34, SD = 8.51, 65% females). They answered an open question: “Kā Jūs raksturotu galveno dzīves mērķi? Lūdzu, padalieties ar savām pārdomām. [How could You describe the main goal in life? Please, share your opinion.]” The qualitative content analysis resulted in 29 categories. Inter-rater agreement a…
Emprendimiento en personas con discapacidad. Un diagnóstico a través de la técnica de grupo nominal
2018
The aim of this work is to identify the dimensions and aspects that foster and / or restrict the entrepreneurial action of disabled people from a qualitative methodological perspective. The analysis was carried out by means of the nominal group technique. As a result of the analysis, this work proposes, through the work done with disabled people, a set of interventions that will reduce barriers and foster the entrepreneurship of such vulnerable group
Corporate Governance Configurations and Corporate Social Responsibility Disclosure: Qualitative Comparative Analysis of Audit Committee and Board cha…
2020
[EN] Drawing on the complexity theory and responding to the recent calls to use such creative methods that mix between a quantitative and qualitative approach. Therefore, this study fills the literature gap, adding novelties, showing evidence from the unexplored (or underexplored) European context and, consequently, shedding light to inconclusive results in previous research concerning the effect of audit committee (AC) and board characteristics on corporate social responsibility (CSR) disclosure by applying a novel research methodology: the fuzzy set qualitative comparative analysis. The data were collected from Eikon database for a sample of the top 69 non¿financial European companies (ba…
Marketing and Market Research
2017
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
Business legacy planning for mega events: The case of the 2022 World Cup in Qatar
2016
Abstract This study aimed to explore the processes of business networking which lays the foundation for business legacy outcomes initiated by the award of a mega event in a region. Building on the work of Spilling ( 1996 ) on mega event business impacts, we interviewed 24 stakeholders in Qatar from sport organizations about business planning and impacts of the 2022 World Cup in Qatar. Qualitative data analysis revealed a process that involved a relationship between certain factors. For example, country context factors included political, religious and cultural elements. These country context factors can create business drivers and barriers that lead to sustainable business networking event …
Determinants of translation-firm survival: A fuzzy set analysis
2016
Abstract This article presents an empirical analysis of determinants of the survival of firm or self-employed workers in the Spanish translation sector. In the midst of a global downturn, the survival of firm and self-employed workers is a key factor for the progress of the economy and for a better and more stable future. The analysis explores the combination of variables including human capital, contingency and economic investment that potentially drive translation and interpreting firms to survive. The study performs a comparative qualitative analysis using a fs/QCA methodology and identify seven combinations of causes that lead to the outcome. The results show that different causal paths…
Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences
2021
Abstract The creation of advertisements that attract immediate attention and simultaneously provoke thoughts and stimulate ongoing discussions is challenging. Hence, advertisers increasingly use Chutzpadik advertising, which we define as “radical advertising messaging that purposefully transgresses social norms and proscribed topics”. We conduct four studies to identify the dimensions and evaluate the effectiveness of Chutzpadik advertising. The first two studies involve interviews with 12 managers of advertising agencies and 22 members of the Israeli general public (audience members). The interviews reveal Chutzpadik advertising’s dimensions are norm violation, novelty, and audacity. In tw…
Exploring the viability of equity crowdfunding as a fundraising instrument: A configurational analysis of contingency factors that lead to crowdfundi…
2020
Abstract With the growth in the use of crowdfunding platforms for fundraising, analysis of the key factors associated with successful crowdfunding has emerged as an interesting and oft-researched topic. Nonetheless, the equity crowdfunding market is still relatively under researched. The purpose of this paper is to explore how contingency factors combine and causally connect in leading to possible success or failure in equity crowdfunding rounds. To reach this goal, a configurational approach was chosen. Qualitative comparative analysis (QCA) is a suitable method for this topic because of its ability to identify and assess different combinations of conditions that explain certain outcomes. …
Work-life management for workforce maintenance: A qualitative comparative study
2020
Abstract Nowadays, owing to the changing nature of the work environment, with its ever-increasing demands, the quality of working life and its relationship with the individual’s wellbeing are recognized worldwide as vital for the workforce. This study analyzes the role of employees’ perception of five quality of working life attributes (specifically workplace conditions, working life autonomy, corporate citizenship, remuneration, and workplace diversity and inclusion) in ensuring the individual’s wellbeing focusing in particular on workers’ perception of work-life balance, working life opportunities, and health and wellness. The results of the fuzzy-set qualitative comparative analysis reve…
Engagement in sports virtual brand communities
2018
Abstract The aim of this study is to analyze the impact of sports sponsorship in virtual brand communities (VBCs) on consumers' engagement within these communities. We used a professional team in the Scotiabank National Opening Championship (Chile) as the study context and collected data from participants (N = 268) on the team's social networks. We used structural equation systems and the Qualitative Comparative Analysis (QCA) technique to test the hypotheses. The results present five causal combinations, considering factors inherent to the team sponsor that influence engagement within a VBC. The QCA model and SEM explain 78.5% and 71% of engagement, respectively. The most noteworthy variab…