6533b85efe1ef96bd12c06c1
RESEARCH PRODUCT
Marketing and Market Research
Burak Tuncasubject
Market researchQualitative marketing researchMarketing managementbusiness.industryPolitical sciencePublic relationsMarketingbusinessOnline communityMarketing researchMarketing mixMarketing scienceBusiness Administrationdescription
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-03-17 |