showing 6 related works from this author
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
2017
Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative st…
Using the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests
2016
I present an alternative to a widely used item-bias analysis procedure known as the ANOVA method. The new method is based on the Johnson-Neyman procedure, which is a multiple regression-based technique with properties that can overcome the major weaknesses of the ANOVA method. I introduce the proposed procedure in a non-technical manner, provide an illustrative example, and suggest guidelines for empirical analysis that can be readily applied in personality research.
Self-esteem discrepancies and identity-expressive consumption: Evidence from Norwegian adolescents
2016
Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16-18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked …
Research Note: A Cross-Cultural Validation of Brand Personality Scales in Norway
2014
Cross-cultural non-replicability of brand personality dimensions is undoubtedly a concern for researchers. This research note assesses the validity of two brand personality measurement scales presented by Aaker (1997) and Geuens et al. (2009) in Norway. Confirmatory factor analysis results revealed that, compared to Aaker (1997), Geuens et al.’s (2009) measurement model performs better in the Norwegian context. Overall, the paper illustrates the need for more rigorous reliability assessments when researchers adopt brand personality dimensions in studies outside the US.
Marketing and Market Research
2017
In this chapter, the author presents a brief introduction of marketing and market research, and subsequently highlights the contemporary developments that influence current thinking in these areas. By familiarizing marketing academics and practitioners with the state-of-the-art discussions, this chapter aims at improving the knowledge and understanding of marketing and market research, as well as enhancing the rigor of market research applications.
The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
2017
The large multinational enterprises rely on their size and significant resources to develop marketing capabilities. On the other hand, little is known about how resource-constrained born global firms develop necessary marketing capabilities to operate in multiple international markets. This paper attempts to fill this gap conceptually by discussing relationships between entrepreneurial orientation, networking orientation, marketing capabilities, and performance in the context of born global firms. To fulfill this objective, research propositions are presented based on an extensive literature review. Preliminary conclusions and suggestions for further research are also provided.