6533b86dfe1ef96bd12c937b
RESEARCH PRODUCT
The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms
Burak Tuncasubject
International marketOrientation (mental)Multinational corporationEntrepreneurial orientationContext (language use)BusinessMarketingDynamic capabilitiesdescription
The large multinational enterprises rely on their size and significant resources to develop marketing capabilities. On the other hand, little is known about how resource-constrained born global firms develop necessary marketing capabilities to operate in multiple international markets. This paper attempts to fill this gap conceptually by discussing relationships between entrepreneurial orientation, networking orientation, marketing capabilities, and performance in the context of born global firms. To fulfill this objective, research propositions are presented based on an extensive literature review. Preliminary conclusions and suggestions for further research are also provided.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2017-01-01 |