6533b824fe1ef96bd12808f2
RESEARCH PRODUCT
Self-esteem discrepancies and identity-expressive consumption: Evidence from Norwegian adolescents
Burak Tuncasubject
Consumption (economics)media_common.quotation_subject05 social sciencesSelf-conceptSelf-esteemIdentity (social science)050109 social psychologySample (statistics)General MedicineNorwegian050105 experimental psychologylanguage.human_languageDevelopmental psychologyArts and Humanities (miscellaneous)language0501 psychology and cognitive sciencesConstruct (philosophy)PsychologySocial psychologyGeneral Psychologymedia_commondescription
Prior research established that simultaneously holding discrepant explicit (deliberate, controlled) and implicit (automatic, uncontrolled) self-esteem gives rise to self-enhancing behaviours. Given that individuals tend to enhance their self-concepts with brands that are associated with positive identities, this study examined whether self-esteem discrepancy was related to the extent to which individuals developed connections with brands that are associated with their in-groups. Findings from an adolescent sample (ages 16-18) indicated that adolescents with larger discrepancies between explicit and implicit self-esteem were more likely to construct their self-concepts using in-group-linked brands.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-24 | International Journal of Psychology |