Search results for "Qualitative"
showing 10 items of 1328 documents
Competitive (versus Loyal) Showrooming: An Application of the Push-Pull-Mooring Framework
2021
Abstract Showrooming is an increasingly popular practic that threatens retailers' performance. This paper adopts the push-pull-mooring framework to understand the shopper decision to purchase online from a different retailer (competitive showrooming) rather than from the same retailer visited to gather information (loyal showrooming). Going beyond the customer motivation to get the best value, we focus on retailer-situational variables (store crowding and quality of salesperson service) and retailer-relational variables (customer satisfaction, trust and loyalty) in the decision on competitive (vs loyal) showrooming. Data was collected via a survey answered by 659 showroomers and analysed us…
Predicting future intentions of basketball spectators using SEM and fsQCA
2016
This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intenti…
Exploring the relationship between co-creation and satisfaction using QCA
2016
Abstract Customer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies exist that focus on that relationship. This study explores the relationship between value co-creation and customer satisfaction in spa services through a fuzzy-set qualitative comparative analysis (fsQCA). QCA analysis allows exploring the relations between the variables. The main contribution of this article is going beyond identifying the concrete co-creation variables that relate to satisfaction. The sample consists of hotel clients that use the spa service.
The dynamics and characteristics of buying centre networks
2009
PurposeThe purpose of this paper is to study does the structure of buying centre networks dynamically change between buying situations and during the buying processes. Furthermore, the influence of organizational culture on participation, extensivity, lateral involvement, and vertical involvement of buying centre networks is studied.Design/methodology/approachA qualitative study with empirical data gathered by semi‐structured interviews with the help of structured questions among Finnish business organizations early in 2007. The empirical data consist of 40 interviews conducted among small and medium sized companies. For the data analyses, the data were separately classified into themes rel…
Using high-potential firms as the key to achieving territorial development
2016
Abstract This study examines which entrepreneurial antecedents like education, gender, motivation, and age; and environmental variables like citizen insecurity enable high-potential firms to establish themselves and act as the key to territorial development. The inclusion of the variable citizen insecurity is unusual, but several authors note how a violent context can affect entrepreneurial activity in Latin America. Insecurity generates massive expenses for entrepreneurs, who must invest to protect themselves against violence and cover the extraordinary expenses arising from this violence. The data analysis technique is fuzzy-set qualitative comparative analysis (fsQCA), a powerful techniq…
C2C interactions creating value in the Route of Santiago
2016
The role of interaction between customers (customer-to-customer; C2C) is a key factor when extracting value from a touristic experience. Several studies incorporate quantitative and qualitative aspects referring to interactions and can provide a holistic view about C2C experiences, being therefore more capable of predicting the effects of C2C interaction on customer behavior. This study analyzes C2C interactions in backpackers’ experience and their effect on the cruise experience and vacation satisfaction. The study uses fuzzy-set qualitative comparative analysis (fsQCA) to explore a causal relationship with dichotomous outcomes, both the presence and the absence of the variables. The study…
Análisis de los factores que influyen en el proceso de creación de una cooperativa de trabajo asociado.
2006
Este trabajo pretende contribuir al conocimiento existente sobre el proceso de creación de cooperativas de trabajo asociado (CTA) a partir de la aplicación de un método inductivo-deductivo como es la Teoría Fundamentada. Para ello se han realizado un total de 37 entrevistas en profundidad con los socios-promotores de CTA creadas en el periodo 2001-2002, todas ellas localizadas en la Comunidad Valenciana (España). Como resultado de la aplicación de la metodología se han identificado un total de 29 códigos substantivos o factores que influyen en el comportamiento de los socios fundadores en cada una de las fases del proceso de creación de la empresa. This paper aims to contribute to existing …
Gender and age differences in the psychosocial risk factors of workplace bullying
2017
Bullying at work means harassing, offending, or socially excluding someone or negatively affecting someone's work. Bullying affects all kinds of organizations, although organizations in the public sector are some of the worst affected. To date, no studies have examined how the combination of psychosocial risk factors leads to bullying. Using a sample of Spanish prison employees (n = 488) and fuzzy-set qualitative comparative analysis (fsQCA), this study analyzed how five combined effects (role conflict, role ambiguity, social support, esteem, and work overload) lead to bullying at work. Two classification variables (gender and age) were also considered. Based on these classification variabl…
To post or not to post: social media sharing and sporting event performance
2017
Social networks are becoming increasingly important for consumers, especially in the context of sport, where the service experience is highly intense. Few studies have combined subjective event performance variables and social network variables to analyze social network content sharing by sports practitioners. This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy-set qualitative comparative ana…
Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process
2008
Abstract Although risk issues have extensively been explored, studies on risk perceptions and risk management from a buying centre perspective are surprisingly few. In this qualitative study, purchase-related risk management by adapting buying centre structures and buying processes was examined through semi-structured interviews among 15 business organizations. The findings suggest that although organizations perceive risks in highly similar ways, notable industry-specific differences exist in how risks are tolerated and managed. In the case of heightened perceived risk, high-tech companies were found to rely more on informality and decentralization of decision-making in risk management, wh…