6533b7ddfe1ef96bd1273d8b

RESEARCH PRODUCT

Predicting future intentions of basketball spectators using SEM and fsQCA

Josep Crespo-hervásVicente Añó SanzFerran CalabuigVicente Prado-gascóJuan Núñez-pomar

subject

MarketingService (business)Value (ethics)Service qualityEmociones y sentimientosBasketballQualitative comparative analysisSatisfacción del cliente05 social sciencesSample (statistics)BaloncestoDeporteStructural equation modelingConsumidor0502 economics and business050211 marketingPsychologySocial psychology050203 business & managementConsumer behaviour

description

This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intentions. The most important combinations of conditions are Satisfaction × Perceived Value and Service Quality × Satisfaction. Sin financiación 3.354 JCR (2016) Q1, 30/121 Business UEV

yearjournalcountryeditionlanguage
2016-04-01Journal of Business Research
https://doi.org/10.1016/j.jbusres.2015.10.114