The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football
Abstract This research aims to determine the effects of brand credibility and brand congruence on future intentions, perceived value, and spectators’ satisfaction among the fans of a first division football team by combining two complementary methodological approaches, lineal models (the PROCESS macro) and fuzzy set qualitative comparative analysis (fsQCA). The effects of brand credibility and brand congruence were tested in a sample of 536 fans of a first division Spanish football club aged from 18 to 70 (70.2% men). The results suggest direct, positive, and significant effects of brand congruence and brand credibility on perceived value and future intentions. In contrast, in predicting sp…
Development and Preliminary Validation of Social Media as an Educational and Professional Tool Student Perceptions Scale (SMEPT-SPS)
Although social media has an increasing presence both in university and sports settings, in the sports-management education context, no instruments (without being focused on one particular social-media platform, e.g., Facebook and Twitter) have been developed and validated that globally allow the academy to explore the perceptions of sports-management students concerning the educational and professional learning potential that these tools offer. Therefore, this research’s main objective is to develop and perform a preliminary validation of the social media as an educational and professional tool student perceptions scale (SMEPT-SPS). This study sample was composed of 90 Spanish undergraduat…
Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
The aim of this article is to review the emerging research on entrepreneurial ecosystems and knowledge spillovers in general, and in the sport field in particular through bibliometric and content a...
CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS
Advertising posters in sports sponsorship are versatile marketing tools with significant media impact and high visibility. However, the academic literature on the impact of advertising posters in this field is scarce. The purpose of this research is to measure the spontaneous recall of and attention toward business brands sponsoring sports events while assessing their location and congruence level. The sample was segmented according to gender. The experiment involved 12 stimuli related to three sporting disciplines corroborating the issue of media blindness with respect to advertising posters. Consistent with the placement theory, we found that the position of the sponsoring brand affecte…
Effect of the Game Design, the Goal Type and the Number of Players on Intensity of Play in Small-Sided Soccer Games in Youth Elite Players
Abstract The aim of this study was to compare the effects of game design modification, the type of the goal and the number of players on the intensity of play in small-sided soccer games (SSGs) in youth elite players. Twenty young soccer players (age 13.7 ± 0.5 years, body mass 57.4 ± 7.8 kg, body height 1.67 ± 7.8 m, maximal heart rate 201.1 ± 8.2 beats/min) performed three types of SSGs (possession play (PP) vs. regular goals (RG) vs. small goals (SG)) in both four-a-side and six-a-side formats. The heart rate responses were recorded and analysed as an indicator of the intensity of play. The four-a-side format obtained higher intensity of play than six-a-side for PP (p<0.05), but not f…
Predicting entrepreneurial intentions of sports sciences students: A cross-cultural approach
Abstract The importance of entrepreneurship in the sports sector has risen recently. However, few studies analyze the determinants of entrepreneurial intentions with sport sciences students using a cross-cultural approach. This study aims to determine the entrepreneurial potential of sports sciences students and analyze the influence of national culture on sports sciences students' entrepreneurial intentions determinants. The sample is composed of 356 university students from Spain and Portugal. A multi-group analysis with PLS-SEM was performed to analyze the data. The results show that sports sciences students have favorable attitudes towards entrepreneurship and a supportive closed enviro…
Spectator emotions: Effects on quality, satisfaction, value, and future intentions
There is a great interest from the academic and professional fields to know the performance of sports enterprises from the point of view of the user and the sport spectators. This study analyzes relationships between service quality, perceived value, satisfaction, future intentions, and emotions of spectators of a professional basketball competition. A self-report survey yields data for 493 spectators. After confirming reliability and validity of the data collection measures, an application of structural equation modeling to empirical data tests the model. Results show that (1) service quality predicts spectators' satisfaction and perceived value, and that perceived value and satisfaction a…
Coworking spaces and makerspaces: Mapping the state of research
Coworking and its merits and benefits have been under heavy scholarly investigation. Also in practice, the phenomenon with its characteristics and manifestations becomes increasingly relevant on many levels and for many different types of people and organizations. But why is that so, and how are the research activities distributed between researchers, countries, and journals? To answer these questions, we first analyzed existing literature and extracted the focal points of the respective approaches. We conducted a cluster analysis on the existing literature by analyzing data from the Web of Science. With these clusters, we show the development of the research stream and how the studies are …
Does size matter? Entrepreneurial orientation and performance in Spanish sports firms
The entrepreneurial orientation (EO) of firms is the subject of current research in the fields of management and business. However, analyses on this subject in sport companies are lacking. This study analyzes the relationship among EO, firm size, and business performance of Spanish sports service firms. The study analyzes EO as a multidimensional construct (with proactiveness, innovation, and risk-taking dimensions), and business performance considering self-perception (perceived customer satisfaction, perceived market effectiveness, and perceived financial performance) and financial indicators (ROI). The firm size follows the EU's directive for the classification of micro, small, medium, a…
Predicting future intentions of basketball spectators using SEM and fsQCA
This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intenti…
Effects of the COVID-19 Pandemic on Sports Entrepreneurship
Sports entrepreneurship has been considered an important part of sports organisations when overcoming crisis situations. The aim of this study is to determine the impact of the crisis derived from COVID-19 on sports entrepreneurship and whether there are differences in the prediction of entrepreneurship on service quality in non-profit sports clubs. To this end, 145 sports clubs were analysed before and after the outbreak of the virus in society. Paired sample-t tests were carried out to determine the differences in variables studied before (Time I) and after (Time II) the COVID-19 outbreak, and correlations and hierarchical linear regressions were used to analyse the relationship between t…
Creación de ocasiones de gol en fútbol de élite. Diferencias tácticas entre Real Madrid CF y FC Barcelona (Creating goal scoring opportunities in elite soccer. Tactical differences between Real Madrid CF and FC Barcelona)
El objetivo de este estudio fue comparar los indicadores tácticos utilizados en la creación de ocasiones de gol entre Real Madrid C.F. (RMCF) y F.C. Barcelona (FCB). Todas las posesiones finalizadas en ocasión de gol (n=945) durante 64 partidos (32 por equipo) de la Liga BBVA 2011-2012 fueron analizadas a través de observación sistemática. Las posesiones fueron agrupadas según el tipo de inicio en “recuperaciones” (n=526), “reanudaciones” (n=199), y “acciones a balón parado” (n=175). 9 dimensiones relacionadas con indicadores tácticos fueron analizadas utilizando análisis chicuadrado. En recuperaciones, RMCF registro más penetración inicial (p<0.01), mayor porcentaje de contraataques (p&…
Association between playing tactics and creating scoring opportunities in counterattacks from United States Major League Soccer games
The aim of this study was to examine the effects of playing tactics on creating scoring opportunities in counterattacks from the United States Major League Soccer (MLS) 2014 season. The sample included 452 counterattack possessions, corresponding to 30 randomly selected matches. Multidimensional data from 14 categorical variables were analysed by means of a descriptive analysis and binary logistic regression. Counterattacks that started in the pre-offensive zone and had initial penetration were more effective in creating scoring opportunities than those that started in the defensive zone (OR=3.825; 95% IC: 1.765 to 8.289; p<0.01), and those without initial penetration (OR=8.689; 95% IC: 1.1…
Sporting habits of urban runners: Classification according to their motivation
This study analyses the sporting habits of runners participating in short-distance urban running events to identify groups with different motivations towards the practice of endurance running and participation in urban running events. A sample consisting of 937 participants in the Valencia running circuit was interviewed using a questionnaire consisting of a scale of 22 items to analyse their motives for participating in popular races. An exploratory and confirmatory factorial analysis was carried out to check the validity of the instrument, and the analysis identified the following four factors into which the indicators were grouped: psychological and physical motives (3 items), social mot…
Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and Future Intentions
Residents&rsquo
Engagement in sports virtual brand communities
Abstract The aim of this study is to analyze the impact of sports sponsorship in virtual brand communities (VBCs) on consumers' engagement within these communities. We used a professional team in the Scotiabank National Opening Championship (Chile) as the study context and collected data from participants (N = 268) on the team's social networks. We used structural equation systems and the Qualitative Comparative Analysis (QCA) technique to test the hypotheses. The results present five causal combinations, considering factors inherent to the team sponsor that influence engagement within a VBC. The QCA model and SEM explain 78.5% and 71% of engagement, respectively. The most noteworthy variab…
Involvement and image transfer in sports sponsorship
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Influence of brand image of a sports event on the recommendation of its participants
The aim of this research is to test the psychometric properties and relationships of a model where, from brand congruence of a sport event, trust and commitment to it can be generated, influencing future behavior of participants and resulting in a higher recommendation also called Word of Mouth (hereinafter WOM). A quantitative approach has been carried out by means of a validated questionnaire with Likert-type responses, and data were analyzed with the EQS 6.4 software. The findings indicated that the model is adequate, and also confirm that from congruence, we can explain, at a theoretical level, 45% of trust, and in the same way, from the congruence and trust, we can explain 67% of the c…
Bibliometric Analysis of Fitness Equipment: How Scientific Focuses Affect Life-Cycle Approaches and Sustainable Ways of Development
Research Question: Although fitness equipment is recognised worldwide as a tool for physical activities and a sustainable result in optimizing human movements within a wide range of environments, the state of the art and scientific advances have not been analysed from a bibliometric point of view. Research Methods: Using descriptive bibliometric software, this study examined the scientific production, and the most prolific authors, articles, and institutions. Bibliometric maps were used to visualise the content of published articles and to determine the most prolific terms, co-citation, and co-authorship. Results and Findings: A total of 678 original papers were retrieved from 447 journals …
Residents’ Perception of the Impact of Sports Tourism on Sustainable Social Development
The analysis of the social perception of citizens and evaluations of the impact of sport tourism and their support for tourism development can be of great use in the formulation of policies aimed at social cohesion and local development. These actions favor social participation and inclusion, equal opportunities, and more positive attitudes towards sports tourism and inclusive sport. This study aims to analyze the perception and predisposition towards the support of citizens on the impact of sport tourism from a multidimensional perspective. Specifically, this study evaluates the social perception on four measures: social impact, cultural impact, environmental impact, and local policies. Th…
Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events
Due to the increase of sports events in local communities, it has become essential to organize such events in a socially responsible way at the environmental, social, and economic levels. The aim of this research was to develop a measurement tool to help determine the degree of social responsibility perceived by residents at small-medium scale sports events, to guide sports managers towards the design of socially responsible sports events. From the elaboration of a questionnaire developed ad-hoc, the perception of the residents was analyzed (n = 516). The psychometric properties of the tool, composed of 35 items, were analyzed by means of an exploratory and confirmatory factor analysis. As …
The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes
The aim of this research is to determine the role of passion on future intentions, perceived value, and athletes’ satisfaction in relation to participatory sport events by combining two methodological approaches: linear models and qualitative comparative analysis (QCA). A sample of participatory sporting event athletes (n = 302) was analysed. The results suggest that there is a direct effect of harmonic passion (HP) on future intentions (FI), value (PV) and satisfaction (AS) and a direct effect of obsessive passion (OP) on satisfaction. Considering the indirect effects, both interactions were significant for the effect of perceived quality (PQ) and perceived value on satisfaction. In additi…
Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
Sporting events attract millions of dollars in sponsorship and tourism, so a strong event brand is required. The event website quality is responsible for maintaining and attracting consumers and creating a positive attitude towards the brand. The purpose of this study was to examine key variables that affect the behavior of online sport event consumers. Specifically, it explores e-quality and e-satisfaction and how they influence the attitude towards the website and the brand. Structural equation model tests revealed that a positive quality can determine a positive attitude to the web site, even the consumer is not satisfied with it. On the other hand, the stakeholder needs to pay attention…
Entrepreneurial ecosystems for developing the sports industry in European Union countries
Abstract In recent years, the entrepreneurial ecosystem approach has gained particular interest worldwide for understanding the context of entrepreneurship at the macro level. However, although the sports sector is gaining importance in the European Union and can improve people's health, generate employment, and contribute to countries' GDP, no research from this perspective has been found. Thus, this paper aims to analyze the influence of different indicators related to innovation on European Union countries' shared sport-related GDP (last data available from 2012 were used). The results showed that 12 solutions could explain 76% of the cases of high levels of shared sport-related GDP. The…
Public Perception of Costs Associated with Major Sporting Events
Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Pr…
Congruence and placement in sponsorship: An eye-tracking application
Sporting events can be announced using sports posters and by disseminating advertisements on the internet, on the street and in print media. But until now, no prior research has measured the effectiveness of sponsorship in sporting event posters. This study uses eye tracking to measure the effectiveness of sporting event posters and proposes considering the level of the viewer's attention as an indicator. This research involves a factorial experiment based on the following variables: congruence, the number of sponsors, and placement of the sponsor's advertisement in a sporting event poster. The results indicate that sponsors positioned in the poster's area of action receive more attention. …
Innovation, knowledge, judgment, and decision-making as virtuous cycles
Abstract The management of information technologies facilitates knowledge creation. In the most competitive, complex, and turbulent environments, knowledge is the most important resource for firms and countries to develop. In such environments, organizations must use their knowledge to improve their competitive position. With the support of the Journal of Business Research, the 2017 Global Innovation and Knowledge Academy (GIKA) Conference is proud to announce a special issue on “Innovation, knowledge, judgment, and decision-making as virtuous cycles.” This special issue comprises outstanding contributions selected from papers that were presented at the 2017 GIKA Conference, held at ISEG Li…
Influence of Sports Participation on the Behaviors of Customers of Sports Services: Linear and Qualitative Comparative Analysis Models
Sports services have become an important enclave for our society. Due to its complete sports offer, customers can perform physical activity that helps them to improve their health and well-being. In fitness centers, managers try to know what their customers are looking for in order to create more personalized experiences, as well as to improve their health. This study seeks to understand the influence that sports frequency has on the future behavior of users of a sports center, using two complementary methodologies. A sample of 383 users of a private sports center was used. The two complementary methodologies used were linear models and comparative qualitative analysis, based on the combina…
The effects of playing tactics on creating scoring opportunities in random matches from US Major League Soccer
The aim of this study was to examine the effects of playing tactics on the creation of scoring opportunities in random matches from US Major League Soccer 2014, taking into account both contextual and defensive variables. The sample included 3253 team possessions corresponding to 30 randomly selected matches. Multidimensional qualitative data from 10 categorical variables was analysed by means of descriptive analysis and multiple logistic regression analysis. Contextual variables such as match location (p=0.049), match half (p=0.043) and match status (P=0.032) were associated with creating scoring opportunities. With regards playing tactics, set plays created a higher proportion of scoring …
La influencia del género y de la formación académica en la intención de emprender de los estudiantes de ciencias de la actividad física y el deporte
Objeto: El objetivo del presente artículo es conocer si existen diferencias en las variables que explican la intención de emprender de los estudiantes universitarios de Ciencias de la Actividad Física y el Deporte atendiendo a la formación y al género de éstos. Diseño/metodología: Para conocer las intenciones de emprender y las distintas variables relacionadas con el emprendimiento se utilizó un cuestionario previamente validado. Éste fue administrado a 578 estudiantes pre-graduados (1er - 4º curso) y post-graduados de Ciencias de la Actividad Física y el Deporte de Valencia. Aportaciones y resultados: Se encontraron diferencias significativas (p≤0.05) en las variables que predicen la inten…
Predictive Variables of Adolescents' Intention to Be Physically Active after Graduation. Is Gender a Conditioning Factor?
The acquisition of physical activity habits during adolescence is fundamental to guarantee its adherence throughout life. However, these levels decrease during this stage, with women experimenting a more significant decrease. This paper aims to analyze if there are significant differences in the variables related to the intention to be physically active between men and women and if there is a moderating effect of gender on the variables that predict this intention. The sample is composed of 256 adolescents, aged between 16 and 19 years, 55.50% of whom are men, and 44.50% women. The results show that there are statistically significant differences (p <
Effect of price increases on future intentions of sport consumers
This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price increase). After confirming the reliability and validity of the measures, hierarchical multiple regression provides the means for analyzing the data. The results show that the increase in the service price worsens the perception of service performance. As expected, satisfaction, perceived value and future intentions decrease following an increase in the service price. Perceived value also serves as a more …
Association between playing tactics and creating scoring opportunities in elite football. A case study in Spanish Football National Team
The aim of this study was to examine the association between playing tactics, situational variables and creating scoring opportunities according to the type of start-up possession in a case-study. All team possessions (n=857) developed by the Spanish Football national team during the World Cup 2010 were analysed and grouped into “strategic set-plays” (n=90), “recoveries” (n=451) and “restarts” (n=316). Fourteen categorical variables which describe offensive playing tactics, opponent situation as well as situational variables and their associations with creating scoring opportunities were examined using chi-square analysis and bivariate logistic regressions. Chi-square analysis showed that “…
Promoting Physical Activity Habits after Completing Secondary School: Does the Age Matter?
Physical inactivity is one of the most important problems in our society, especially during adolescence. During this stage of schooling, students practice physical activity in physical education classes, but after they finish school, many of them stop practicing it. This research aims to determine which variables predict the intention to practice physical activity after finishing secondary school and to discover the effect that age during adolescence has on these predictive variables. A questionnaire was administered to a sample of secondary school students. The results show that physical exercise identity influences the three antecedents of this theory, while the attitude towards the behav…
Using a brief questionnaire to assess the overall perception of basketball spectators
Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument.…