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RESEARCH PRODUCT

The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes

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The aim of this research is to determine the role of passion on future intentions, perceived value, and athletes’ satisfaction in relation to participatory sport events by combining two methodological approaches: linear models and qualitative comparative analysis (QCA). A sample of participatory sporting event athletes (n = 302) was analysed. The results suggest that there is a direct effect of harmonic passion (HP) on future intentions (FI), value (PV) and satisfaction (AS) and a direct effect of obsessive passion (OP) on satisfaction. Considering the indirect effects, both interactions were significant for the effect of perceived quality (PQ) and perceived value on satisfaction. In addition, there also seems to be a moderating effect of harmonic passion on the relationship of service quality and perceived value on future intentions. Studying the necessary conditions test, none of the conditions seem to be a necessary condition of future intentions. On the other hand, considering sufficient analysis, three sufficiency condition combinations (AS; PV*SQ; ∼OP*HP*PV) explain 87% of FI. The findings contribute to the prediction of the sport consumer decision-making process and to the understanding of how certain intrinsic variables of customers (passion) relate to service evaluations and can affect consumer assessments of overall perception of the sporting event performance.