0000000000049544
AUTHOR
Juan Núñez-pomar
The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football
Abstract This research aims to determine the effects of brand credibility and brand congruence on future intentions, perceived value, and spectators’ satisfaction among the fans of a first division football team by combining two complementary methodological approaches, lineal models (the PROCESS macro) and fuzzy set qualitative comparative analysis (fsQCA). The effects of brand credibility and brand congruence were tested in a sample of 536 fans of a first division Spanish football club aged from 18 to 70 (70.2% men). The results suggest direct, positive, and significant effects of brand congruence and brand credibility on perceived value and future intentions. In contrast, in predicting sp…
HRM versus QCA: what affects the organizational climate in sports organizations?
The Organizational Climate (OC) provides valuable information about the work environment perceived by employees, directly influencing job satisfaction, organizational commitment and performance. Th...
Does size matter? Entrepreneurial orientation and performance in Spanish sports clubs
Despite its importance, entrepreneurship in organizations has not been widely addressed in the sports association sector (sports clubs). In this context, this study analyses the relationships of en...
Spectator emotions: Effects on quality, satisfaction, value, and future intentions
There is a great interest from the academic and professional fields to know the performance of sports enterprises from the point of view of the user and the sport spectators. This study analyzes relationships between service quality, perceived value, satisfaction, future intentions, and emotions of spectators of a professional basketball competition. A self-report survey yields data for 493 spectators. After confirming reliability and validity of the data collection measures, an application of structural equation modeling to empirical data tests the model. Results show that (1) service quality predicts spectators' satisfaction and perceived value, and that perceived value and satisfaction a…
Entrepreneurship and Innovation in Soccer: Web of Science Bibliometric Analysis
According to the existing literature, there is growing interest in the sports industry by individuals involved in entrepreneurship and innovation. However, no bibliometric analyses on the importance of and interest that these individuals have in the football industry have been conducted. A total of 220 articles and reviews retrieved from Thomson Reuters Web of Science (Core Collection&trade
Does size matter? Entrepreneurial orientation and performance in Spanish sports firms
The entrepreneurial orientation (EO) of firms is the subject of current research in the fields of management and business. However, analyses on this subject in sport companies are lacking. This study analyzes the relationship among EO, firm size, and business performance of Spanish sports service firms. The study analyzes EO as a multidimensional construct (with proactiveness, innovation, and risk-taking dimensions), and business performance considering self-perception (perceived customer satisfaction, perceived market effectiveness, and perceived financial performance) and financial indicators (ROI). The firm size follows the EU's directive for the classification of micro, small, medium, a…
Percepciones de los residentes sobre el turismo deportivo: impactos, calidad de vida y apoyo al sector
El sector del turismo deportivo recibe cada vez una mayor atención por parte de los distintos agentes sociales, teniendo un alto impacto en distintas esferas de la sociedad. El turismo no sólo afecta a las actitudes de los residentes hacia su desarrollo, sino también a su calidad de vida en general. Una vez que una comunidad o población se convierte en un destino turístico, la calidad de vida de los residentes locales se ve afectada por el desarrollo del mismo. Por consiguiente, es relevante conocer cuáles son las percepciones de los residentes respecto al impacto que causa el turismo deportivo. Por ello, el objetivo del presente estudio es analizar las percepciones de los residentes de Gra…
Predicting future intentions of basketball spectators using SEM and fsQCA
This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intenti…
Effects of the COVID-19 Pandemic on Sports Entrepreneurship
Sports entrepreneurship has been considered an important part of sports organisations when overcoming crisis situations. The aim of this study is to determine the impact of the crisis derived from COVID-19 on sports entrepreneurship and whether there are differences in the prediction of entrepreneurship on service quality in non-profit sports clubs. To this end, 145 sports clubs were analysed before and after the outbreak of the virus in society. Paired sample-t tests were carried out to determine the differences in variables studied before (Time I) and after (Time II) the COVID-19 outbreak, and correlations and hierarchical linear regressions were used to analyse the relationship between t…
The importance of the services brand in predicting loyalty and word of mouth
This research is related to brand perception and its implications for the management of services, especially for hedonic services. The aim of this study is to analyse the influence of perceived brand quality on credibility and attitudes towards this perceived quality from the point of view of users, as well as whether that relationship could trigger increased loyalty and recommendations. The survey was conducted with usersof a public sports service located in Valencia, Spain, and the analysis of the data and the creation of the structural model was carried out using structural equation modeling (SEM). Its results have confirmed the influence of perceived quality on credibility but not on at…
To post or not to post: social media sharing and sporting event performance
Social networks are becoming increasingly important for consumers, especially in the context of sport, where the service experience is highly intense. Few studies have combined subjective event performance variables and social network variables to analyze social network content sharing by sports practitioners. This article investigates the use of social networks in relation to sporting events. An empirical study examined the role of social network variables and sporting event performance variables in social media use. The sample consisted of 410 triathletes (72.2% male) aged between 18 and 66 years (mean 37.03 ± 8.62). Four analyses were performed using fuzzy-set qualitative comparative ana…
Economic performance in Spanish sports clubs: entrepreneurial orientation of professional and non-professional teams analysed through fsQCA
Sports clubs play an important role in the creation of social value, however, despite the scarcity of studies, analysing the associative sports environment from an economic perspective has an undeniable relevance. The entrepreneurial orientation (EO) has been largely related to the economic performance of the organisation, however, this study has found a difference in sports clubs related to their legal and organisational structure. The analysed sample is composed of 13 non-professional sports clubs and 13 professional sports clubs, using the fsQCA methodology. According to the results obtained, EO has an influence on the economic performance (EP) of sports clubs, with proactivity being the…
Entrepreneurship and Resilience in Spanish Sports Clubs: A Cluster Analysis.
Entrepreneurial orientation can be an effective response by sports clubs to manage a recession, such as the COVID-19 crisis. Therefore, its study can be fundamental to understand different ways of managing a recession. This study analyzes the entrepreneurial orientation of Spanish non-profit sports clubs to identify different groups and their profiles. The sample is composed of 145 Spanish non-profit sports clubs. Different validated scales have been used to analyze entrepreneurial orientation, business model adaptation, service quality, and economic and social performance (performance in social impact and performance in social causes). Entrepreneurial orientation is the variable used to di…
The role of passion in the quality-value-satisfaction-intentions chain: linear models and the QCA approach for athletes
The aim of this research is to determine the role of passion on future intentions, perceived value, and athletes’ satisfaction in relation to participatory sport events by combining two methodological approaches: linear models and qualitative comparative analysis (QCA). A sample of participatory sporting event athletes (n = 302) was analysed. The results suggest that there is a direct effect of harmonic passion (HP) on future intentions (FI), value (PV) and satisfaction (AS) and a direct effect of obsessive passion (OP) on satisfaction. Considering the indirect effects, both interactions were significant for the effect of perceived quality (PQ) and perceived value on satisfaction. In additi…
Brand Perception and Its Relation to Perceived Performance of a Public Sports Service
In sport context, many contributions are involved in the perception of quality and satisfaction in sport services, but in regards to brand perception, such studies are much less common. Virtually no work is aimed at brand awareness of sports services. In the book chapter the authors expose a case study that analyze the users perception of the image of the service and is related to some performance indicators such as quality of service, satisfaction and future intentions. Data analysis is performed using structural equations and measurement scales adapted to sports facilities. The results of this study show that quality is explained by congruence with a high percentage of variance (76.6%), t…
Creation of a brand model through SEM to predict users' loyalty and recommendations regarding a public sports service.
Brand perception is a key element in achieving business success: how a brand is perceived by current and potential users determines what they think and their disposition towards the brand. The users' perception also determines whether they will perceive the sports service as offering a greater quality or value than other services, whether they will be more loyal, or whether they will recommend the service. This paper analyses the brand perception of users of a public sports service, creating a model of structural equations that analyses how credibility and trust influence a user's congruence with the brand and the generation of positive attitudes towards the brand and how these variables in…
Public Perception of Costs Associated with Major Sporting Events
Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Pr…
Effect of price increases on future intentions of sport consumers
This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price increase). After confirming the reliability and validity of the measures, hierarchical multiple regression provides the means for analyzing the data. The results show that the increase in the service price worsens the perception of service performance. As expected, satisfaction, perceived value and future intentions decrease following an increase in the service price. Perceived value also serves as a more …
Exploring Environmental and Entrepreneurial Antecedents of Social Performance in Spanish Sports Clubs: A Symmetric and Asymmetric Approach
The social function of non-profit sports clubs is undeniable, so analyzing the factors that influence their performance is vital. The aim of this study is to understand the influence of entrepreneurial factors (entrepreneurial orientation) and environmental factors (dynamism, hostility and complexity) on social performance using a symmetrical (Hierarchical regression model) and asymmetrical (qualitative comparative analysis) approach. The social performance of this particular type of organization is of great importance in an environment where sustainability from a social point of view is increasingly on the agenda of governments, organizations and society in general. A total of 209 Spanish …
Using a brief questionnaire to assess the overall perception of basketball spectators
Purpose – The purpose of this paper is twofold. The first aim is to obtain a valid and reliable instrument for the holistic analysis of sporting events, and the second is to test a causal model in which future intentions depend on spectators’ perceptions of quality, satisfaction, and value of these events. Design/methodology/approach – A total of 493 spectators of a professional basketball team in the Spanish ACB league responded to a survey to measure the overall performance of the sporting event service. Exploratory factor analysis and further confirmatory factor analysis using structural equation models provides the methodology for testing the reliability and validity of the instrument.…