Search results for "Retailing"

Impact of perceived multichannel retailing integration on multichannel strategy design

2013

Optimal pricing strategies in real-time electricity pricing environments: An Italian case study

2015

The energy market has changed radically over the last decade, mainly due to an increased penetration of renewable energies. Now the end users have directly access to the energy market and can actively take part to the electricity market. Electricity customers can indeed modify their behavior through Demand Response (DR), namely by means of pricing strategies that support a change in the end-users habits. This can be accomplished through a 'loads aggregator', a third party that collects the requests and signals for Active Demand-based services coming from the markets and the different power system participants. This paper describes a new framework able to optimally select the real-time prici…

Technical and economical assessment of distributed electrochemical storages for load shifting applications: An Italian case study

2016

Time-of-use (TOU) energy cost management involves the use of energy storage systems (ESSs) by customers to reduce their electricity bills. The ESS is charged during off-peak time periods, when electricity energy prices are low, and discharged during times when on-peak energy prices are applied. This article addresses the question whether it is economically viable to install medium-scale distributed ESSs designed to lower the electricity cost for a customer-side application, assuming flexible electricity tariffs. The technical/economical evaluation is carried out referring to lithium-ion (Li-ion), sodium sulfur (NaS) and vanadium redox battery (VRB) technologies, performing a parametric anal…

Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics

2017

As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as well as their contribution to generate customer loyalty. This study examines whether congruity can help to identify segments of heterogeneous consumers that differ significantly regarding these variables as well as other constructs related to the customer relationship with the retailer. The study attempts to identify which congruity attribute(s) are most relevant for differentiating customers by their loyalty towards the online store, so that …

Competitive reactions to market entry

2004

Grocery retailing markets are becoming more open and international. Finland is an example of a previously closed and restricted market which has recently opened its borders to foreign food products as well as food retailers. This paper describes the competitive dynamics and actions of the domestic retailers that took place when the first foreign grocery retailer entered the market. The paper concludes that the main competitive moves were related to the price of food products and to changes in product ranges. The domestic retailers imitated the concept of the entrant and added new low‐priced own brands into their product mixes. The roles of the market actors were reversed during the entry pr…

A Novel Operating Strategy for Customer-Side Energy Storages in Presence of Dynamic Electricity Prices

2015

In the wholesale energy market, electricity prices are determined by the balance between supply and demand. Normally, customers are not exposed to these variations but pay a constant electricity price. In an attempt to reduce demand peaks, several utilities are moving from a conventional fixed-rate pricing scheme to a new market-based model, based on time-of-use or real-time pricing, able to closely reflect the wholesale energy price. Electricity customers can thus take profit from the installation of storage systems, shifting their energy consumption from on-peak to off-peak periods. This paper presents a novel charging strategy to manage customer storage systems in presence of hourly elec…

Managing the Liberalization of Italy’s Retail Electricity Market: A Policy Proposal

2018

Italy will phase electricity retail price regulation by July 1st, 2020. This is the last step in the process of electricity market liberalization, that started in 1999. Until then, residential customers and small businesses who do not choose their supplier, will be supplied under a transitional, regulated service named “maggior tutela” (greater protection), which is supplied by the local distributor at a price set by the regulator. This paper reviews the literature on electricity retail competition – with particular regard to its expected effects on prices, innovation and customer engagement – and the condition under which its benefits may be delivered. Then a Structure-Conduct-Performance …

Consumers’ criteria to select food retailers revisited in the current environment.

2022

Food retailing is undergoing major transformations, particularly in France. Hypermarkets are declining, hard-discount stores are gentrifying, e-commerce is mixing with physical distribution, convenience stores are gaining presence and market shares, other forms are emerging: short, collaborative or cooperative channels. Consumers are clearly changing their buying patterns. How do people currently select a form of sale? Are there any changes in their selection criteria or in their perception of food retailing that can explain that they are turning away from hypermarkets to go to more meaningful places? The objective of this research is to revisit the consumers’ criteria to select a form of s…

A simple operation strategy of battery storage systems under dynamic electricity pricing: An Italian case study for a medium-scale public facility

2014

In the electricity market, wholesale energy prices depend on the balance between energy production and load demand. In the last few years, electricity market has become more and more flexible as many utilities have started to replace the fixed retail prices schemes with prices changing during the day. Dynamic pricing, also known as Real-Time Pricing (RTP), reflects the trend of the wholesale market and allows to reduce the volatility of the wholesale prices, also contributing to a reduction of demand peaks. Electricity customers take advantage of dynamic pricing by shifting their consumption according to the real-time prices or by using Battery Energy Storage Systems (BESS) to shift electri…

Economic feasibility of a customer-side energy storage in the Italian electricity market

2015

Electricity prices show significant short-term variations during the day due to the need of balancing supply and demand in real time. Normally, customers are not exposed to these variations but pay a constant electricity price. In an attempt to reduce the volatility of the wholesale prices, several utilities are moving from conventional fixed-rate pricing schemes to new market-based models, where the electricity price can fluctuate during the day depending on the market conditions. Examples of time-dependent pricing schemes are Time-Of-Use (TOU) tariffs, where the electricity price can take two or three price levels during the day, or Real-Time Pricing (RTP) tariffs, where the energy price …