Search results for "Return"
showing 10 items of 354 documents
Marketing and Logistics Cooperation Problems in Latvian Companies
2014
Abstract The given article analyses the discrepancies in the tasks of marketing and logistics and cooperation problems between these two areas within a company, as well as defines the role of these disciplines in the common system of business management. The authors point out the necessity of effective cooperation of marketing and logistic resulting in efficiency growth of the company and in improvement of competitiveness by means of collaboration synergy. Authors propose the results of the inquiry carried out in Latvian companies, revealing the most popular models of integration of marketing and logistics within the company and main cooperation problems between the departments of marketing…
Marketing communication metrics for social media
2011
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing communications performance metrics are still valid in the changing digitalised communications landscape, or whether it is time to rethink them, or even to devise entirely new metrics. Recent advances in information technology and marketing bring a need to re-examine measurement models. We combine two important research topics and set directions for potential future research. Metrics to measure marketing communications performance have developed towards a customer orientation. There is no broadly accep…
ACTUAL PROBLEMS OF ENTERPRISES’ MARKETING MANAGEMENT
2021
The purpose of this paper is to provide an overview of the most current problems and issues in marketing management. As all enterprises deal with various difficulties in their business planning, implementation and control, these issues and problems have to be recognized, dealt with, and solved. Most of the business strains will have a lot to do with diverse marketing aspects, as marketing is the main link between enterprises and their markets and customers; strategically mappedand implemented marketing helps to create competitive advantage and pave the way for success, but different problems can endanger firms’ marketing process, thus in today’s volatile business environment marketing execu…
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
2017
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and degraded quality of product and services. The objectives of this research is to examine how the Egyptian hospitality properties manage this dilemma through their marketing practices, and to propose a new marketing mix model that adds new layers of depth to the traditional marketing mix model. A methodological framework was designed to help in the assessment process of management practices pertaining…
Holistica Journal of Business and Public Administration
2013
The main topics of this no. of journal cover a broad area of domains as: management (general, strategic, project, human resources, financial, production, quality, information system, company, foreign investment etc.), public management (good governance, public finance and budgeting, sustainable development, public institutions, public investment, public services, public expenditure etc.), marketing (strategic marketing, sales policies, customer behavior, market segmentation, marketing research, supply and demand etc.), public and nonprofit marketing (strategic marketing, public policies, citizens’ behavior, marketing research, public supply and demand etc.), business administration (entrepr…
The Impact of Integrated Marketing Communications on Hotel Brand Equity
2020
The Integrated Marketing Communications (IMC) approach appeared as a response to the need for more sophisticated marketing communication discipline in a confusing tourism marketing environment. This chapter examines the impact of IMC on the hotel brand equity dimensions, i.e. brand image, perceived quality, and brand loyalty. Moreover, it estimates the moderating effect of national culture on the relationships examined. The study is approached from the customer perspective and uses survey methodology to assess guests' perception of IMC and brand equity in the hotel contexts. In particular, 335 hotel guests participated in the empirical investigation while staying in high-quality hotels in R…
A review of estimating population exposure to sea-level rise and the relevance for migration
2020
Abstract This review analyses global or near-global estimates of population exposure to sea-level rise (SLR) and related hazards, followed by critically examining subsequent estimates of population migration due to this exposure. Our review identified 33 publications that provide global or near-global estimates of population exposure to SLR and associated hazards. They fall into three main categories of exposure, based on definitions in the publications: (i) the population impacted by specified levels of SLR; (ii) the number of people living in floodplains that are subject to coastal flood events with a specific return period; and (iii) the population living in low-elevation coastal zones. …
Multivariate statistical analysis for water demand modelling: implementation, performance analysis, and comparison with the PRP model
2015
Water demand is the driving force behind hydraulic dynamics in water distribution systems. Consequently, it is crucial to accurately estimate the actual water use to develop reliable simulation models. In this study, copula-based multivariate analysis was proposed and used for demand prediction for a given return period. The analysis was applied to water consumption data collected in the water distribution network of Palermo (Italy). The approach produced consistent demand patterns and could be a powerful tool when coupled with water distribution network models for design or analysis problems. The results were compared with those obtained using a classical water demand model, the Poisson re…
Effects of hydrological events on morphological evolution of a fluvial system
2018
Abstract This study quantifies morphological evolution of the Dez River, Iran, from 1955 to 2016. The approach uses a sequence of Landsat images, aerial photos, and topographic maps. In addition, the hydrological data including average daily discharge and yearly maximum discharge at the Dezful hydrological station for the period (1955–2016) were used. The study reach was divided into 48 meander loops from upstream to downstream. Active channel width (w) was determined at 10 m intervals and changes assessed along the study reach of the Dez River. Morphological indices including sinuosity index; straight meander length; centerline flow length; erosion area; erodible length channel migration; …
Rockburst induced ground motion—a comparative study
2004
Abstract While rockbursts from underground copper mining in Western Poland normally produce surface peak ground accelerations (PGA) and velocities of 0.05–0.1 g and 1–3 cm/s, occasionally these peak motions may exceed 0.15 g and 10 cm/s, respectively. These larger motions are of considerable concern and an investigation has been undertaken to define the nature of these larger induced ground motions. This paper compares these rockburst motions with low intensity earthquakes. Various strong motion parameters such as PGA, peak ground velocity (PGV) and displacements as well as strong motion duration, Arias intensity, Fourier and response spectra are compared with those from earthquakes. It is …