Search results for "Rhetoric"

<i>The Ideological Framework of the French Nouvelle Droite and the Contemporary Finnish Far Right</i>

2015

This article deals with the xenophobic discourse of contemporary Finnish anti-immigrationists, namely the anti-immigration faction of the Perussuomalaiset party and its 'metapolitical' background organisation - Suomen Sisu. It focuses on two main themes - differentialism and anti-egalitarianism - as they have been conceptualised by the French Nouvelle Droite (ND) and the European New Right. Because these themes have been used to serve a variety of anti-immigration movements and parties within Europe, the article examines whether the selective reception of differentialism and anti-egalitarianism have a part to play in the xenophobic discourse within Finnish politics as well. The Finnish anti…

COVID-19, Terrorism, and Conspiracy Plot: Everyone Is Guilty Until Proven Innocent

2021

COVID-19 is reaffirming the tendency of nation-states to find imaginary enemies when hit with a crisis—enemies to whom its origins and perpetuation could be attributed. This is needed for their unity and survival. However, a strong and serious global pandemic like COVID-19 would need the identification of strong and serious enemies. This is a dangerous proposition if taken to anywhere beyond rhetoric. China is identified as the antagonist; yet, a real confrontation with China would cause more harm than what COVID-19 might cause. It is essential that we lead the world toward a new war, “against a virus”. This chapter reflects the problem of hospitality, as strongly associated with conspiracy…

Quentin Skinner's rhetoric of conceptual change

1997

Retoriskie līdzekļi IKEA satura mārketinga tekstos

2018

Mūsdienu patērētāji dod priekšroku zīmoliem, kuru vērtību sistēma ir tāda pat kā šo patērētāju. Viņi atzīst par labāku individualizētu pieeju sev, izklaidējošu saturu, kurā dalīties ar saviem kontaktiem, daudz vizuālās informācijas un emocionālus stāstus. Tāpēc bakalaura darba mērķis bija izpētīt, cik plaši IKEA izmanto retoriskos līdzekļus satura mārketinga tekstos IKEA tīmekļa lapā Apvienotajā Karalistē, lai izraisītu pozitīvu klientu atbildes reakciju. Tā kā IKEA tiek uzskatīts par satura mārketinga gigantu no IKEA Apvienotās Karalistes mājaslapas tika izvēlēti 20 raksti, kuri tika analizēti. Pētījuma rezultāti parādīja to, ka retoriskie līdzekļi tika izmantoti 83 reizes. Visizplatītākās…

Il conflitto verbale tra membri dello stesso gruppo: il caso dell'Iliade.

2012

The issue of this paper is the ingroup verbal violence. The theoretical framework is the “rhetoric of dissensus”, a perspective which aims to understand the role and the modalities of polemical discourse in our argumentation practice. Using the Iliad as a paradigmatic case study, the paper mainly analyses cases where the ingroup verbal assault aims to encourage and incite violence. The analysis focuses on the perlocutionary effect of these speech acts.

An Enhanced Fear Appeal Rhetorical Framework: Leveraging Threats to the Human Asset Through Sanctioning Rhetoric

2015

Fear appeals, which are used widely in information security campaigns, have become common tools in motivating individual compliance with information security policies and procedures. However, empirical assessments of the effectiveness of fear appeals have yielded mixed results, leading IS security scholars and practitioners to question the validity of the conventional fear appeal framework and the manner in which fear appeal behavioral modeling theories, such as protection motivation theory (PMT), have been applied to the study of information security phenomena. We contend that the conventional fear appeal rhetorical framework is inadequate when used in the context of information security t…

Speak their Language : Designing Effective Messages to Improve Employees’ Information Security Decision Making

2018

Employee disinterest in information security remains one of the greatest impediments to effective information security management programs. How can organizations enhance the persuasiveness of the information security messages used to warn employees of threats and encourage employees to take specific actions to improve their security? We use fear appeal theory and the elaboration likelihood model to argue that security messages presented using more personally relevant language are more likely to induce employees to engage in the recommended protective security behaviors. Our strategy uses organization identification theory to segment employees into two groups and then develops security messa…

Comprehension effects of signalling relationships between documents in search engines

2010

A key task for students learning about a complex topic from multiple documents on the web is to establish the existing rhetorical relations between the documents. Traditional search engines such as Google(R) display the search results in a listed format, without signalling any relationship between the documents retrieved. New search engines such as Kartoo(R) go a step further, displaying the results as a constellation of documents, in which the existing relations between pages are made explicit. This presentation format is based on previous studies of single-text comprehension, which demonstrate that providing a graphical overview of the text contents and their relation boosts readers' comp…

Instagram w autoprezentacji politycznej. Analiza wizualna postów polskich kandydatów do Europarlamentu w 2019 roku

2020

This article reviews currently available literature on the role of Instagram in political communication and reports on the results of the analysis of 1976 Instagram posts of the most active politicians during the 2019 European parliamentary election campaign in Poland. With the aid of quantitative thematic analysis and qualitative visual rhetorical analysis, we identify the main patterns of self-representation of candidates and compare the forms of visualization and typical strategies of building ethos and mobilizing the voters across parties. We prove that traditional representations of candidates (delivering speeches, canvassing, shaking hands) and national (rather than European) symbols …

Uwagi o mowie cynicznej : Kallikles i Trazymach jako mówcy cyniczni

2019

Cynical speech is a proper form of manifestation of what we call cynicism. It takes the form of a persuasive strategy which assumes the achievement of the rhetorical consubstantiation of a cynical speaker and her/his auditorium. Cynical speech is a game that takes place between three sides: a cynical speaker posing as an immoralist, a moralist and an auditorium, the acquisition of which is the aim of both interlocutors. At the outset, the cynical speaker gives the identity of naive dilettantes’ to both the members of the auditorium and the moralist and then tries to persuade the audience to side with him and take on the role of the students of a cynical expert. This is what can be described…