Search results for "Rift"
showing 10 items of 526 documents
Why retail investors traded equity during the pandemic? An application of artificial neural networks to examine behavioral biases
2021
Behavioral biases are known to influence the investment decisions of retail investors. Indeed, extant research has revealed interesting findings in this regard. However, the literature on the impact of these biases on millennials' trading activity, particularly during a health crisis like the COVID-19 pandemic, as well as the equity recommendation intentions of such investors, is limited. The present study addressed these gaps by investigating the influence of eight behavioral biases: overconfidence and self-attribution, over-optimism, hindsight, representativeness, anchoring, loss aversion, mental accounting, and herding on the trading activity and recommendation intentions of millennials …
Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust
2021
Natural personal care products are gaining popularity due to their benefits in terms of health and well-being. However, consumers are wary of these products and are guided by the fake news circulating about them. Since natural product consumption offers several personal and environmental benefits, it would be worthwhile to understand consumers’ tendency to let fake news influence their consumption decisions. Accordingly, the current study examined the association of fake news and purchasing behaviour towards natural personal care products, utilising Stimulus-Organism-Behaviour-Consequence (SOBC) as the theoretical framework. The study proposed openness to change as the stimulus, perceived b…
The dark side of social media: Stalking, online self‐disclosure and problematic sleep
2021
The proliferation of social media usage has led to the manifestation of certain negative behaviours that are now referred to as the ‘dark side’ of social media use. These behaviours are a matter of concern, as they are detrimental to people's well-being. The present study examines the empirical association among social media stalking, online self-disclosure, social media sleep hygiene, compulsive social media use and problematic sleep, most of which have been previously recognized as key dark side behaviours. While social media stalking is a relatively new and under-explored phenomenon, its predecessor, the much-castigated cyberstalking, has received sufficient scholarly attention. This stu…
The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?
2022
Food waste is a serious problem that impacts the environment and sustainability by increasing greenhouse gas emissions from landfills. Food waste also represents a social challenge because it raises serious concerns about food security. While acknowledging that households waste a great deal of food because they lack a proper routine for reusing leftovers and purchase more food than required, few studies have extensively examined the drivers of leftover reuse and over-ordering. We address this gap using the stimulus-organism-response paradigm. Moral norms and anticipated pride are conceptualised as stimuli that impact the organismic state of intentions against food waste and response in the …
Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study
2021
Mobile apps offering online to offline (O2O) services act as aggregators providing interface for delivery of required products and services at a preferred location. Despite offering multiple affordances, many O2O services have not diffused as anticipated, indicating the existence of consumer resistance towards them. One such example is that of food delivery apps (FDAs), which are experiencing resistance at both the pre-adoption and post-adoption stage. However, there are scarce empirical findings explicating the pre-and post-adoption barriers perceived to be associated with FDAs. The present study addresses this gap by utilising the Innovation Resistance Theory (IRT) and a convergent mixed-…
Social Franchising : A Bibliometric and Theoretic Review
2019
Author's accepted manuscript. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 07/03/2019, available online: http://www.tandfonline.com/10.1080/10496491.2019.1584777. We present a comprehensive review of social franchising literature and an integrated framework highlighting factors and theories driving the concept. Bibliometric and content analysis are used to analyze 111 articles between 2002 and 2018 from ISI Web of Science and Scopus. The following three research streams are identified: motivations for social franchising, how social franchising work, and impact of social franchising. These are integrated into a conceptual fr…
The effect of the valence of forgiveness to service recovery strategies and service outcomes in food delivery apps
2022
The literature offers valuable insights into various aspects of service recovery and service outcomes. However, the available findings are limited relative to the size of the ever-expanding service economy. In particular, past studies have left more granular nuances of the association between service recovery strategies and service outcomes, such as the mediating role of forgiveness or the valence of forgiveness, under-explored. Recognising that an improved understanding of recovery from failures is crucial for sustaining positive customer–brand relationships in the service economy, the present study investigates the mediating effect of the valence of forgiveness (both exoneration and resen…
The dark side of the sharing economy: Balancing value co-creation and value co-destruction
2020
The sharing economy disrupts the marketplace and brings both benefits and disadvantages into service ecosystems. We discuss principles of the S-D logic and transformative service research and explore the processes of value co-creation and co-destruction of well-being within the ecosystem of the accommodation sharing economy. Following a brief period of euphoria, the dark side of the sharing economy emerges, defined as the socially, environmentally, or economically undesirable effects introduced by the sharing economy. Airbnb introduced new realities for visitors, neighborhoods, the accommodation industry, and city councils, whereby some stakeholders are frequently found to maximize their ow…
Psychological and behavioral outcomes of social media-induced fear of missing out at the workplace
2021
Abstract The intense proliferation of social media platforms into every facet of human lives has engaged researchers' attention towards understanding their adverse influences, referred to as the dark side of social media (DoSM) in the evolving literature. A relatively unexplored context in this regard is employees' personal use of social media during work hours and its impact on work-related outcomes. Since using social media during work hours can have implications for work performance and productivity, the lack of research in the area needs to be addressed by scholars sooner rather than later. Specifically, it is important to understand the drivers and outcomes of such behaviour. We have t…
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
2022
Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. Despite the widespread adoption of VAs in recent times, consumers continue to avoid using VAs for transactional purposes. Currently, we have a limited understanding of the various antecedents and consequences of consumer decision avoidance in the context of VAs. This study aims to bridge this gap by adopting the decision avoidance theory as a theoretical lens and a convergent mixed-methods approach to identify the antecedents (i.e. cognitive biases and nudging) and conseque…