Search results for "SAMPLE"
showing 10 items of 2270 documents
Dynamics of price sensitivity among mobile service customers
2005
PurposePrice sensitivity is one of the key factors affecting to companies pricing choices. Yet in mobile services sector business practitioners are facing problems in pricing decisions as they are short of knowledge on their customers’ price sensitivity levels and dynamics. Therefore this study aims to focus on this unexplored field in order to provide more accurate tools for mobile service providers to price their services more effectively.Design/methodology/approachThis study is conducted on Finnish mobile services markets. The focus is on examining how customers’ price sensitivity differs between different customer segments and which factors affect to the price sensitivity levels. The sa…
Customers' purchase intentions as a reflection of price perception
2008
Purpose – The purpose of this paper is to investigate customers' intentions to purchase mobile communications services and how these intentions are affected by the customers' price perceptions in two customer segments – a mobile segment and a combined segment. A further aim was to gain insight into the formation of price perceptions, and customer characteristics that underlie the differences between purchase intentions and price perceptions.Design/methodology/approach – The study was conducted in the Finnish mobile services market. The sample data were collected through a postal survey (n=3,000) sent to customers of a Finnish teleoperator. In analyzing empirical data the explanatory factor …
Key factors of teenagers' mobile advertising acceptance
2013
PurposeThe purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance.Design/methodology/approachA proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling.FindingsFindings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The a…
Young innovative companies (YICs) and entrepreneurship policy
2015
Abstract This study examines the features of young innovative companies (YICs) that enable their access to public policies in the form of subsidies. Through this analysis, the study determines the profile of YICs that receive public innovation aid. The study thus establishes whether governments design these innovation policies to adapt to the specific nature of YICs. Empirical analysis tests hypotheses for a sample of 189 YICs from the Valencian Region to analyze how the entrepreneur's features, the YICs themselves, and their sector relate to public innovation policies. The study also examines whether these variables act as moderating variables. Size of the YIC and the entrepreneur's sex si…
The effect of entrepreneurial orientation on firm performance: a multigroup analysis comparing China, Mexico, and Spain
2020
Abstract This article analyzes firm entrepreneurial orientation across different contexts. In the light of the existing literature on entrepreneurship and institutional theory, it departs from the hypothesis that the context in which firms operate determines the importance of each dimension comprised in the multidimensional concept of entrepreneurship orientation, thus moderating its effect of on firm performance. The sample for this study is composed of both small and medium-sized firms from three countries: China, Mexico, and Spain. In the means of testing our hypothesis and thus quantifying the moderating effect of context, a structural equation model PLS-SEM technique and, specifically,…
Contractual Satisfaction: The Polish and Tanzanian Perspectives
2013
Purpose: Interfirm satisfaction has been studied at the aggregate level, which has limited use in terms of understanding specific dimensions. Contractual satisfaction relates to the specific level of analyzing interfirm satisfaction. This study contributes towards understanding contractual satisfaction and the contextual nature of the concept. To achieve the latter, two heterogeneous emerging markets were used (Poland and Tanzania). Methodology: The study was conducted in Poland and Tanzania, focusing on manufacturing firms. The sample included 201 Polish firms and 240 Tanzanian firms. Findings: The major findings suggest that ex ante costs and ex post specifications have a significant posi…
The role of consumer innovativeness and perceived risk in online banking usage
2009
PurposeThe purpose of this paper is to analyse how consumer innovativeness can be used as a variable to positively influence internet banking adoption both directly and reducing consumer perceived risk.Design/methodology/approachThe impact of innovativeness and risk on internet banking adoption has been tested through structural equation modelling techniques. The sample consists of 511 Spanish internet banking services users accessed through an internet survey. Risk has been measured as a formative construct.FindingsResults reveals consumer innovativeness as a key construct to improve e‐banking adoption both directly and by its effective role in reducing consumer risk perception of using in…
Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant
2010
PurposeThe purpose of this paper is to examine the main causes for complaining behaviour intentions expressed in three dimensions: private response, complaining response and complaining to third parties. The objectives are, first to study the direct influence of a set of antecedents and complaining behaviour intentions and second, to analyse the moderator effect of previous restaurant experience on subsequent relations.Design/methodology/approachA quantitative research method was used based on a self‐administered ad‐hoc questionnaire on a sample of 388 individuals who remembered an unsatisfactory experience in a restaurant.FindingsThe results show that the following variables have significa…
Export Barriers and Strategic Grouping
2007
Abstract The purpose of our work is to investigate the export strategy of international business by explicitly comparing exporting firms with non-exporting ones. This task has been undertaken by having recourse to a very large sample with more than 55,000 registered Spanish enterprises from all commercial sectors. Using this sample, we try to demonstrate that exporters and non-exporters belong to different strategic groups, with different profit levels. The existence of three kinds of barriers (managerial, organisational and external) constrains migration of non-exporting enterprises to the exporting group. However, the conclusions herein presented point at some ways of avoiding these barri…
Accelerated internationalisation: evidence from a late investor country
2006
PurposeRecent studies are trying to adapt the explanation of the internationalisation process to new environmental conditions. This paper aims to offer evidence of the existence of a group of firms that use a speeded‐up internationalisation process.Design/methodology/approachCluster analysis and logit regressions are used on a sample of 271 Spanish export firms.FindingsThe results obtained support the claim that substantial differences do exist between fast and gradual internationalising firms. The firms included in the more international active group are characterised by: a proactive attitude on the part of managers with regard to internationalisation activities, a strategy based on market…