Search results for "SOCIAL NETWORK"
showing 10 items of 537 documents
Do social networks bridge political divides? The analysis of VKontakte social network communication in Ukraine
2014
New electronic forms of political communication have become increasingly popular in countries with weak democratic institutions. The effectiveness of these new forms of association in altering political behavior, however, remains uncertain even in developed democratic regimes. This paper investigates connections between regional variation in electoral behavior and regional distribution of electronic social networks in the case of Ukraine's polarized and institutionally unstable democracy. Our analysis of online networks shows that, somewhat contrary to conventional wisdom, electronic communication does not bridge political divides. This finding casts doubt on the effectiveness of online for…
Communicative Functions of Hashtags
2018
Abstract Despite the initial function of hashtags as tools for sorting and aggregating information according to topics, the social media currently witness a diversity of uses diverging from the initial purpose. The aim of this article is to investigate the communicative functions of hashtags through a combined approach of literature review, field study and case study. Different uses of hashtags were subjected to semantic analysis in order to disclose generalizable trends. As a result, ten communicative functions were identified: topic-marking, aggregation, socializing, excuse, irony, providing metadata, expressing attitudes, initiating movements, propaganda and brand marketing. These findin…
The social significance of the Facebook Like button
2015
In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and p…
OPPORTUNITIES AND CHALLENGES OF SOCIAL MEDIA USE IN MUNICIPALITIES IN LATVIA
2022
The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005).
Mobile Apps and Social Media
2017
1The increasing penetration of smartphones among global population, especially among youth and children, has define a mobile and interactive media use without any precedent. A global connected world is the context in where our offspring are developing self-competences in media literacy because they manage technological devices at very early ages. This context is the state of affairs of this article in which we present two different steps: firstly, a theoretical study, showing the impact of mobile devices, focusing on smartphones and mobile applications where the question arisen is: What are children and young doing while online? Media literacy is also described in order to apply its dimensi…
Social Networks, Communication and the Internet
2015
The internet has changed our lives within just a few decades: we watch TV, pay our bills and fill in our tax forms, book appointments and hotel rooms, look for recipes, communicate, form networks and share our everyday lives on the internet. It would actually be easier to list what we cannot do on the internet rather than list what we do or could do on it. For example, sociologist Christine Hine (2015) has noted that the internet is embedded in our daily lives, cultures, social interactions and economies to the extent that it should no longer be considered a curiosity. The call for papers in Ethnologia Fennica 2015, volume 42, asked writers to discuss how internetrelated communication and so…
Network-based indices of individual and collective advising impacts in mathematics
2020
AbstractAdvising and mentoring Ph.D. students is an increasingly important aspect of the academic profession. We define and interpret a family of metrics (collectively referred to as “a-indices”) that can potentially be applied to “ranking academic advisors” using the academic genealogical records of scientists, with the emphasis on taking into account not only the number of students advised by an individual, but also subsequent academic advising records of those students. We also define and calculate the extensions of the proposed indices that account for student co-advising (referred to as “adjusted a-indices”). In addition, we extend some of the proposed metrics to ranking universities a…
Connecting others: Does a tertius iungens orientation shape the relationship between research networks and innovation?
2021
Research on social networks and innovation emphasizes that individuals spanning structural holes and crossing institutional boundaries have more opportunities for knowledge recombination and innovation involvement. However, transforming the potential knowledge and resources available through personal networks to attain innovation can be difficult for the focal individual. Using an ego-network approach, this study examines whether and to what extent an individual strategic orientation to cooperation (i.e. tertius iungens) contributes to strengthening the relation between two personal network properties (structural and institutional separation) and involvement in innovation. Our analysis is c…
Sociālā tīkla „Facebook” uzdevumi mājasdarbu izpildes sekmēšanai angļu valodas stundās 7. klasē
2015
Diplomdarba autores pieredze liecina, ka ļoti bieži daudzi skolēni neizpilda mājasdarbus, aizmirst tos izpildīt, vai arī skolotājam ir nepieciešams atgādināt, lai mājasdarbs tiktu veikts. Iekļaujot mācību procesā uz internetu balstītas aktivitātes skolēniem, kuri ir digitālās paaudzes pārstāvji, var būt motivējoša metodoloģijas sastāvdaļa. Darba mērķis ir atklāt, kā sociālā tīkla Facebook uzdevumi var palīdzēt veicināt mājasdarbu izpildi 7. klasē. Izvēlētā pētījuma metode ir atsevišķa gadījuma pētījums Rīgas Valsts 3.ģimnāzijā. Datu vākšanas metodes bija 2 anketas 7. klases skolēniem, skolotājas pieraksti ar mājasdarbu nodošanas laiku un biežumu, atgriezeniskās saites veidlapas un intervija…
Prediction of User-Brand Associations Based on Sentiment Analysis
2023
Finding the right users to be chosen as targets for advertising campaigns is not a trivial task, and it may allow important commercial advantages. A novel approach is presented here for the recommendation of new possible consumers to brands interested in distributing advertising campaigns, ranked according to the “compatibility” between users and brands. A database containing both descriptions associated with different brands, and textual information about users' opinions on different topics, is required in input. Then, sentiment analysis techniques are applied to measure to what extent the users match with the brands, based on the texts associated with their opinions. The approach has been…