Search results for "STICS"
showing 10 items of 21128 documents
Aspekt und Aktionsarten im heutigen Deutsch
2004
2ème édition en 2011; International audience; „Ich hab’ schon gegessen“, antwortet die Hübsche (und Schnöde) dem, der sie gerne zum Mittagessen einladen möchte. Auf welcher Seite in welcher Grammatik steht geschrieben, dass hier „ich aß schon“ gegen die Regeln verstößt – und gegen welche? Hat der Unterschied zwischen „kalt machen“ und „erkälten“, „abkühlen“ und „verkühlen“ etwas mit Grammatik zu tun – und wenn ja, dann was? Mit welchen Begriffen erfasst die Forschung solche linguistischen Sachverhalte? Dieser Band gibt Antwort auf derartige Fragen und bezieht dabei auch die Unterschiede zwischen der deutschen und der französischen Sprache mit in die Untersuchung ein. Das Buch geht aus einem…
Les groupes nominaux sans déterminant
2021
International audience
Minerality in wines: mental expectations of Swiss and French consumers
2014
Today the concept of minerality in wines is omnipresent. It appears in marketing discourses, in oenological critics and commercial communication. However, there is no common agreement on a general definition. This paper aims to study the different expectations that Swiss and French consumers have about minerality. The multidimensionality of the term is reflected through stereotypes like the odor of flint, the impression of "sucking a stone", or referring to acidity or to the Terroir. Thus, the term minerality appears as a unstable concept and providing a precise definition remains consequently difficult for many consumers.
Minéralité du vin: représentations mentales de consommateurs suisses et français
2014
Minerality in wines: mental expectations of Swiss and French consumers Today the concept of minerality in wines is omnipresent. It appears in marketing discourses, in oenological critics and commercial communication. However, there is no common agreement on a general definition. This paper aims to study the different expectations that Swiss and French consumers have about minerality. The multidimensionality of the term is reflected through stereotypes like the odor of flint, the impression of "sucking a stone", or referring to acidity or to the Terroir. Thus, the term minerality appears as a unstable concept and providing a precise definition remains consequently difficult for many consumer…
FRAME MODELIZATION OF DISCOURSE PRESSURES ON INFORMATION TRANSFER AND TEXTUAL ORGANIZATION OF A TEXT GENRE.
2023
The present article aims at investigating the discursive pressures at the phrasal and textual level for a text genre, here wine advertisements from Austrian supermarket leaflets. After having developed the theoretical framework of Germanic inspiration, a case study is conducted to highlight these discursive pressures.
« L’Ecriture d’Art Brut : les innovations du mot et de l’image »
2009
International audience
Comment améliorer la prévision des ventes pour le marketing ? Les apports de la théorie du chaos
2013
La littérature en marketing constate un décalage entre les avancées réalisées par les chercheurs qui développent de nouvelles méthodes de prévision des ventes, et l'usage massif de méthodes traditionnelles reposant sur l'hypothèse de linéarité des processus analysés. Cette recherche expose la contribution potentielle de la théorie du chaos à l'amélioration de la prévision des ventes. Une illustration de ces apports est proposée avec une application à la prévision des ventes de consoles de jeux vidéo au Japon. Les résultats mettent en évidence la capacité de la méthode proposée à détecter la présence de chaos dans la série et montrent la possibilité de préciser l'horizon de prévisibilité des…
How many longitudinal covariate measurements are needed for risk prediction?
2014
Abstract Objective In epidemiologic follow-up studies, many key covariates, such as smoking, use of medication, blood pressure, and cholesterol, are time varying. Because of practical and financial limitations, time-varying covariates cannot be measured continuously, but only at certain prespecified time points. We study how the number of these longitudinal measurements can be chosen cost-efficiently by evaluating the usefulness of the measurements for risk prediction. Study Design and Setting The usefulness is addressed by measuring the improvement in model discrimination between models using different amounts of longitudinal information. We use simulated follow-up data and the data from t…
A new approach for estimating a nonlinear growth component in multilevel modeling
2011
This study presents a new approach to estimation of a nonlinear growth curve component with fixed and random effects in multilevel modeling. This approach can be used to estimate change in longitudinal data, such as day-of-the-week fluctuation. The motivation of the new approach is to avoid spurious estimates in a random coefficient regression model due to the synchronized periodical effect (e.g., day-of-the-week fluctuation) appearing both in independent and dependent variables. First, the new approach is introduced. Second, a Monte Carlo simulation study is carried out to examine the functioning of the proposed new approach in the case of small sample sizes. Third, the use of the approac…
Accuracy, Coherence, and Discrepancy in Self and Other Reports: Moving Toward an Interactive Perspective of Organizational Dissent.
2013
The purpose of this study was twofold and involved examining the viability of using the Organizational Dissent Scale as an other-report instrument, and developing additional perceptual data related to dissent expression. A sample of 291 people completed survey questionnaire measures of organizational dissent. Equal-sized groups ( n = 97) completed either a self-report, a workplace colleague other-report, or an organizational outsider other-report. Results indicated the Organizational Dissent Scale performed reliably as an other-report, but it showed some tendency for social desirability. In addition, findings suggested that certain indicators of proximity to the dissenter reduced discrepan…