Search results for "STRATEGY"
showing 10 items of 2256 documents
Action Research as a Proactive Research Method for Construction Engineering and Management
2010
Academic research in applied disciplines such as construction engineering and management (CEM) has the dual mission of simultaneously contributing to the solution of practical problems and creating theoretical and conceptual knowledge. To do so, appropriate research approaches are needed. However, extant literature in the field has paid little attention to this issue and research methods used have been almost entirely either quantitative surveys or case studies. In this paper, action research (AR) is proposed as an answer to this knowledge gap. AR aims at building and testing theory within the context of solving an immediate practical problem in a real setting. The paper describes the under…
Demographic change, tourism expenditure and life cycle behavior
2015
Abstract The paper explores how demographic changes in human populations may impact on tourism decision-making of households over their life cycle. By means of hurdle models, the study focuses respectively on the decision to travel domestically or abroad and investigates if statistically significant differences exist as to the impact of age and cohort on the decision to travel and tourism expenditure. Using a vast dataset on Italian Household Expenditures over the period 1997–2007 the empirical results show that demographic aspects do have a strong effect on the tourism behaviour of families and that cohort and age effects act differently on the decision of households to make a trip and on …
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
The implementation of global ranking rules within countries in transition and their unintended perverted effects
2013
PurposeThe aim of this paper is to focus on the adverse consequences, mainly the “naturalisation” of global indicators and principles that may lead to defective national rules that may harm the local academic system, and the manipulations that might be drown up among the academic staff and public.Design/methodology/approachThe theoretical issues are illustrated by the outcomes in Romania particularly as a consequence of the application of the Educational Law since January 2011.FindingsWhen the global ranking's rules are implemented into national environments, mainly in countries under transition, some perverted effects appear and accompany the fruitful results.Originality/valueThe passage f…
Geographical cues: evidences from New and Old World countries' wine consumers
2020
PurposeThis systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues?Design/methodology/approachThis work employed a systematic literature review methodology on the extant literature published from 2009 to 2019.FindingsResults, summarized in a conceptual framework, emphasize five thematic areas on how geographical cues should be considered for future research and for new marketing strategies to capture consumers of New and Old World wines. Consumers' wine knowledge, socio-ethno-demographic factors, …
What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective
2013
Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consu…
Green apparel buying behaviour : A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
2021
The green apparel literature has previously examined the disparity between consumers' positive purchase intentions and their actual purchase behaviour. This dichotomous behaviour represents the critical ‘intention–behaviour gap’, which marketers must seek to reduce to increase sales of their products. The current study thus seeks to identify the drivers of green apparel purchase behaviour that may potentially mitigate this gap. The proposed conceptual model is grounded in the Stimulus–Organism–Behaviour–Consequence (SOBC) paradigm and is tested through an analysis of cross-sectional data collected from 387 green apparel product consumers in Japan who were sourced through Macromill Inc. The …
Innovation for the Italian agricultural and food industry sector
2020
The food industry is one of the largest energy consumers in the world, with 95 EJ/year. In this context, in Europe the amount of energy needed to cultivate, process, package and bring food to the homes of citizens reached 285 Mtoe in 2015, of which 14 Mtoe due to the Italian agricultural and food system. With the aim of favoring a drastic reduction in energy consumption, the European Commission, and the main international agencies, ie: FAO, OECD, UN over the last decade have aligned on the need to develop policies to support energy efficiency, renewable energies and sustainable technologies in order to minimize the use of fossil fuels and to reduce the final energy consumption, especially i…
Organizational Learning Capability and Job Satisfaction: an Empirical Assessment in the Ceramic Tile Industry
2009
Organizational learning capability has been considered an essential issue of an organization's effectiveness and potential to innovate and grow. Although its positive effects on organizations and employees are generally assumed, there is no empirical evidence of its positive association with employee attitudes such as job satisfaction. This paper aims to investigate the relationship between organizational learning capability and job satisfaction through the questionnaire responses of 157 employees from eight companies in the Spanish ceramic tile industry. Results suggest that organizational learning capability and job satisfaction are strongly linked.
Moderating influence of organizational justice on the relationship between job insecurity and its outcomes: A multilevel analysis
2010
A great amount of research has illustrated the evident prevalence of job insecurity in working life and its harmful outcomes for employees and organizations. Some authors have identified factors that can reduce this negative influence. However, up until now, most of these factors have only been studied at an individual level, without taking into account the fact that contextual conditions can play a moderating role in organizations. Following this perspective, this article analyses the moderator role of organizational justice and organizational justice climate in the relationship between job insecurity and its outcomes. The study was carried out with a sample of 942 employees from 47 Spanis…