Search results for "STRATEGY"
showing 10 items of 2256 documents
Employee Information Security Practices: A Framework and Research Agenda
2020
Author's accepted manuscript Employee information security practices are pivotal to prevent, detect, and respond to security incidents. This paper synthesizes insights from research on challenges related to employee information security practices and measures to address them. The challenges identified are associated to idiosyncratic aspects of communities and individuals within organizations (culture and personal characteristics) and to systemic aspects of organizations (procedural and structural arrangements). The measures identified aim to enhance systemic capabilities and to adapt security mechanisms to the idiosyncratic characteristics and are categorized as: (a) measures of training an…
Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
2011
International audience; This study's goal was to create and test a tool for identifying different types of sport spectators. Based on four types of sporting-event consumers – aesthete, interactive, supporter, and opportunist – we developed the Sporting Event Experience Search Scale (SEES). We conducted an empirical investigation involving two sporting events with both live and mediated types of attendance. Although the first validation step failed to support the four-type structure for the mediated context, the scale appeared to be relevant in a live-attendance context. The SEES scale should therefore allow sporting-event managers to analyse the nature and then the expectations of sport spe…
Comparative evaluation of some interactive reference point-based methods for multi-objective optimisation
1999
Many real-world optimisation applications include several conflicting objectives of possibly nondifferentiable character. However, the lack of computationally efficient, interactive methods for nondifferentiable multi-objective optimisation problems is apparent. To satisfy this demand, a method called NIMBUS has been developed. Two versions of the basic method are presented and compared both theoretically and computationally. In order to give variety to the comparison, a related approach, called reference direction method is included. Theoretically, the methods differ in handling the information requested from the user. Numerical experiments indicate differences in computational efficiency …
Controlling risk through diversification in portfolio selection with non-historical information
2017
We deal with the portfolio selection problem for investors having information on the expected returns of the assets based not only on historical data. In the absence of a way of measuring the risk of non-historical information, the investor may try to adjust it through the consideration of a suitable set of diversification constraints. With this aim, we relate the concept of value of information (recently introduced by Kao and Steuer) to a qualitative subjective measure of the investor’s level of confidence in his/her non-historical information. As an illustration, we analyze the behavior of the proposed indicator in the Spanish IBEX35 index for risk, upper bound, semicontinuous variable an…
Institutional factors affecting entrepreneurship: A QCA analysis
2022
A country's institutional framework plays a crucial role in promoting entrepreneurship, which drives economic growth. Encouraging a minimum level of certainty in ambiguous environments characterized by risk taking is important. Aware of this importance, we analyze the influence of institutional factors on entrepreneurship development. Specifically, we analyze political stability, government effectiveness, regulatory quality, a robust rule of law, the ease of starting a new business, and the ease of obtaining credit. We develop two models to explain the presence and absence of entrepreneurship. To do so, we apply qualitative comparative analysis (QCA) to a sample of 48 countries using data s…
Factores determinantes y consecuencias de la adopción del comercio electrónico B2C:una comparativa internacional
2012
ResumenNumerosas empresas minoristas han decidido crear tiendas virtuales como alternativa a la tienda física. El presente trabajo pretende analizar los factores que influyen en esta decisión estratégica y su impacto sobre los resultados del negocio entre los principales minoristas del Reino Unido, Francia y España. A partir de una regresión binaria y del análisis de la varianza, los resultados muestran que la adopción del comercio electrónico por el minorista es afectada por el tamaño de la empresa, el tipo de bien comercializado y el país donde se ubica el establecimiento. Asimismo, se observan diferencias significativas en términos de beneficio y rentabilidad entre los minoristas que han…
La filial trampolín : una innovación organizativa en la internacionalización de la empresa europea en Latinoamérica
2012
Este artículo dota de contenido teórico a los conceptos de país trampolín y filial trampolín. Una realidad en las relaciones España-Latinoamérica que, pese a estar continuamente presente en la agenda política y diplomática, no ha sido analizada desde el punto de vista de la investigación en dirección de empresas. La filial trampolín se configura como una innovación organizativa que permite capitalizar las ventajas del país trampolín en la mejora de la eficiencia de las estrategias de internacionalización de la empresa europea en Latinoamérica.
Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Co…
2021
Este estudio analizó las implicaciones que tiene la pandemia en la aplicación del marketing de servicios educativos en instituciones de educación superior en Colombia; en particular, se revisaron las implicaciones asociadas con las motivaciones por estudiar y los estados de ánimo presentes en los estudiantes. Para ello, se realizó un estudio empírico en cinco universidades, que recogió las opiniones de 695 estudiantes. Primero, se realizó un análisis factorial exploratorio y luego un análisis clúster. Los resultados evidenciaron las diferentes dificultades que se presentaron en la aplicación del marketing, desde la perspectiva estudiantil. Como resultado, el estudio sugiere algunas recomend…
Developing a blog trust scale via an international Delphi panel
2020
Abstract Although trust is one of the most widespread and studied constructs in marketing and management, its definition, versatility and different application areas may have fostered a certain dispersion when measuring this concept. Despite the increasing importance of blogs, specific scales for, and measures of, trust have not been considered in the literature. This paper proposes a scale to measure online trust in the blog domain (Blog Trust Scale, BTS) through the development of an international Delphi panel consisting of 14 experts from 5 different countries. As a result, we have developed a solid measurement instrument of online trust in blogs, composed of 12 items and tested in four …
IMPLICACIONES DEL USO DE BUSCADORES EN EL COMPORTAMIENTO DE COMPRA ONLINE
2009
RESUMENEl objetivo del presente trabajo es analizar los factores que influyen en el uso de buscadores y su incidencia en el comportamiento de compra en Internet. El análisis de resultados obtenidos a partir de una muestra representativa de 485 compradores por Internet españoles, pone de manifiesto que los consumidores que consideran la comodidad, reducciones de precio y amplitud de surtido como motivaciones relevantes para realizar compras online presentan una mayor predisposición al uso de buscadores en la realización de sus compras virtuales. La experiencia como internauta y como comprador en Internet son factores que influyen negativamente en el uso de buscadores para la realización de c…