Search results for "Semiotic"

Comunicare, semiotica si semne publicitare

2004

Aceasta lucrare reprezinta atat o sinteza, cât si o ilustrare a propunerilor teoretice care încearca sa explice legaturile dintre semiotica si comunicare.Prin prisma comunicarii, semiotica devine o antropologie care articuleaza sensul, forma si relatia, altfel spus, estezia, estetica si etica, în schimbul permanent dintre semne pe scena sociala.

Le immagini del controllo. Visibilità e governo dei corpi. Carte Semiotiche 4/2016

2016

La Metafora nel processo di insegnamento-apprendimento della matematica: una indagine teorica e sperimentale

2014

Interpretation of journalistic photographs as an instrument of visual literacy education

2016

Images are produced, used and distributed on an enormous scale. However, the skills of understanding, interpreting and using images as well as thinking and learning in terms of images are taken for granted, and thus, they are not sufficiently taught and developed, especially in higher education. The need for introducing visual literacy into the curriculum was identified in late 1960s, but no concrete guidelines have followed. This study proposes to apply interpretation of journalistic photographs as an instrument of visual literacy education. The main focus is on the image interpretation process and the kinds of meanings viewers apply to a photograph in the interpretation process. In each o…

Viittomakielet hybridisysteemeinä - hämärärajaisuus ja epäkonventionaalisuus osana viittomakielten rakennetta

2018

Tässä artikkelissa tarkastellaan hämärärajaisuutta ja epäkonventionaalisuutta osana joitakin kaikista viittomakielistä löydettyjä yksiköitä ja rakenteita ja niiden käyttöä. Täsmällisemmin artikkelin fokuksessa ovat tietyt muodoltaan ja merkitykseltään tilanteisesti muuntuvat viittomat (erityisesti niin kutsutut osittain leksikaaliset viittomat) sekä eräänlainen vaihteleva-asteinen näytteleminen (niin kutsuttu konstruoitu toiminta), jota viittojat käyttävät tuottamiensa syntaktisten rakenteiden osana ja niiden sijaan. Käytännössä artikkeli esittelee näkemyksen, jonka mukaan molemmissa tarkastelun kohteena olevissa ilmiöissä on kyse samasta asiasta eli kielen diskreettien ja konventionaaliste…

Komunikācijas zinātnes doktorantu sekcija: Kopsavilkumi : 2021. gada 17. februāris

2021

From cute to content : user experience from a cognitive semiotic perspective

2013

Audience involvement in creative media for development: Making sense of the semiotic interface

2017

This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, demonstrates how semiotic tropes are used in creative media narratives to elicit affect and in turn generate authentic audience involvement with the subjects of those narratives, a process which eventually has positive consequences for behaviour change communication. Hence, these narratives fueled by semiotics, become the threshing floor where potential audiences are drawn into pro-social discours…

Semiótica da cidade: corpos, espaços, tecnologias

2015

Resumo:A cidade é feita de espaços, corpos, tecnologias. A semiótica tem estudado há tempos todos estes três fenômenos de significação. Todavia, o estudo semiótico do espaço urbano quase nunca foi articulado pela semiótica dos objetos técnicos, nem pela do corpo. Entrelaçar estes três âmbitos, como este artigo busca fazer, aparece, portanto, como um gesto teórico tão urgente quanto necessário. Nestas páginas analisa-se um velho desenho animado de Walt Disney em que o personagem de Pateta muda radicalmente os próprios programas de ação e paixão, condicionado por estar no espaço urbano, como pedestre ou automobilista. Um ator, dois actantes, e consequentemente, dois espaços de significação di…

Narration et Conspiration. Formes de la bêtise dans le Pendule de Foucault

2018

Dans cet article, nous proposons une lecture du Pendule de Foucault qui vise à extraire du texte littéraire une théorie de la stupidité et de la raison. Pour le texte de ce roman, il y a plusieurs formes de la bêtise, mais la formulation de cette classification est faite par un personnage ivre et dans un moment très particulier du roman. Ainsi la forme de la narration, celle de la conspiration et la théorie de l’irrationalisme se construisent parallèlement, pendant l’histoire. The aim of this study is to return to the question of the relationship between the plot of the Pendule de Foucault and the hermetic semiosis or the question of irrationalismby nuancing this report, not in the sense of…