Search results for "Semiotics"
showing 10 items of 438 documents
Per un approccio semiotico alla musealizzazione di un sito archeologico. Il caso Arslantepe
2021
A museum, whatever kind it is, is a complex machine machine that operates on a multiplicity of dimensions. A object of total communication one could define it, meaning that that if on the one hand it is built to show something and give show something and give information about what it shows, at the same time it is at the same time it is itself an entity that communicates. Not by chance contemporary museums are often ultra-expensive projects, housed in prestigious buildings designed by important architects and they are managed in every way as machines to produce profit, real places of hyper-consumption. It is perhaps the most strident contrast in the case of the museum: on the one hand, it i…
Il supermercato del futuro è già presente- Pochi prodotti alimentari, di alta qualità, e molte esperienze legate al cibo
2019
Among the many exercises of futurology today, one of the most pressing concerns pressing concerns the supermarket. What will this commercial machine look like daughter of the industrial revolution revolution and urbanization in the age of the Internet? This is where design finally comes into play, when you set out to design not so much an an "object" - even when it is as complex as a place of consumption - but commerce trade itself, that is, a way of doing and being of the consumer. consumer.
Il senso del design
2022
We are surrounded by all kinds of objects: lamps, tables, cars, household appliances, cell phones, and more. Yet for only a few of them are we willing to use the word design. To be “design” an object must not only be industrially projected and produced, it must have something more. But what does this quid consist of? How do we recognize design? Here is where a seemingly merely technical question such as design becomes a semiotic problem in an instant. To address it we will start with a design object that everyone recognizes as such and try to move backwards, deconstructing it so as to see how the traits it manifests can create precise meaning effects. The point is not what it means, but how…
As interacoes sensiveis
2013
I media digitali nell'attività di ricerca della semiotica italiana
2022
This chapter reconstructs the history of the Italian research in Semiotics on Digital Media, starting from "before" the Internet and the Digital itself up to the latest publications,
Alice Giannitrapani (éd.), Foodscapes: cibo in città, Milan, Cartacea, 2021, 284 p.
2023
Cela a dû arriver à tout le monde. À Paris, au pied de la Tour Eiffel en mangeant des macarons ou une crêpe sucrée, à Palerme, avec un « panino con le panelle » sur le rivage du village balnéaire de Mondello, ou encore à Amsterdam, en se promenant sur les canaux avec un cornet en papier rempli de chips ou à Berlin, avec une bière et un jarret de porc fumé parmi les tables d’un restaurant typique. Partout, la nourriture nous relie aux lieux que nous visitons car il est dans le sens commun que la visite d’une ville passe aussi par la dégustation des plats qui la caractérisent. Elle est au cœur, après tout, du tourisme œno-gastronomique : le tour du street food ou les forfaits gastronomiques d…
Gustoso e saporito. Introduzione al discorso gastronomico
2022
Nessuno può confondere mangiare con alimentarsi e la tavola è al centro non della sola vita famigliare ma anche di quella sociale. A giudicare dall’aumento di offerta commerciale di ristorazione nelle strade delle città c’è anzi da chiedersi come facessimo ad alimentarci tutti prima. Il fatto è che oggi con il cibo non sostentiamo soltanto noi stessi, ma anche le nostre relazioni. Il cibo infatti significa: elabora valori, narra, costruisce discorsi. Inoltre il cibo comunica: presidia il campo sociale, anima dibattiti, si dispiega in eventi, genera economia. Con Gustoso e saporito Gianfranco Marrone getta le fondamenta di quella semiotica del cibo che negli ultimi anni l’ha impegnato con ri…
Oltre lo storytelling. Arte e pubblicità
2022
With the advent of the Internet a profound change in advertising language carne up, accompanied by a profound mutation in formats. Alongside the well-known commercials have arisen what we may call superspots, films lasting severa! minutes that while echoing the advertising language of shorter forms - rapid editing, compact narration, high level of allusiveness, considerable demand for interpretive cooperation - articulate more complex discourses. lt is precisely such superior complexity that is at the heart of the analysis conducted in this paper, which considers the commerciai The One that I Wantdirected by Baz Luhrman for Chanel, from which the centrality of the concept of storytelling as…
Semiotica del cibo
2022
Good to think about. The possibility of a semiotics of food, as well as its cultural value, is all given in this famous expression with which Claude Lévi-Strauss summarizes the enormous anthropological question related to food. It is Gianfranco Marrone who clarifies the extent of the debt to the great scholar in the note to the introduction of a book that, not surprisingly, uses these same words as its title. Lévi-Strauss's idea is as simple as it is dense with consequences: the enormous differences found in the food systems of different peoples can only be explained if it is assumed that choices take place not on the basis of utilitarian criteria or variables external to the individual suc…
Tecnologie e valori dello sguardo. Occhiali e discorsività
2021
What is that very special object in our daily lives that is a pair of spectacles all about? It accompanies us faithfully through every moment of the day, it crouches beside us when we do without, or it is stowed away in a bag, momentarily resting on a shelf. But it is always ready to come back and ride our noses and ears in order to perform its inalienable function to the best of its ability. Function? A notion as pernicious as it is indispensable when dealing with a sure design product such as spectacles. An unfortunate, polysemic, inflated term, problematised in a thousand ways; an intrusive and unwelcome guest, with whom one never ends up coming to terms. One sends him away and finds him…