Search results for "Social Influence"
showing 10 items of 89 documents
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model
2021
Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…
Does social climate influence positive eWOM? A study of heavy-users of online communities.
2018
Abstract This paper provides a deeper understanding of the role of social influences on positive eWOM behaviour (PeWOM) of heavy-users of online communities. Drawing on Social Interaction Utility Framework, Group Marketing and Social Learning Theories, we develop and test a research model integrating the interactions between the social climate of a website and Interpersonal Influences in PeWOM. 262 Spanish heavy-users of online communities were selected and the data analysed using partial least squares equation modelling. Overall, the model explains 59% of the variance of PeWOM on online communities. Findings reveal that interaction with other members of the online community (Social Presenc…
The importance of parental feeding practices/styles in relation to the development of eating behavior
2020
International audience
Teacher students’ meaningful learning in widening learning worlds
2019
This qualitative metasynthesis investigated students’ meaningful learning experiences amid andragogical teacher education programmes. The programmes catered to the specific learning needs of adult students in the context of university-based teacher education. This study aimed to provide a wider picture of the frames of students’ meaningful learning in andragogical teacher education programmes. The findings revealed three major learning worlds of adult students’ meaningful learning, which formed a common system widening from the professional awakening to the transformative community and agency in society. Based on the findings, this study argues that in andragogical teacher education, which …
The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry
2016
This study analyses the impact of social media as well as offline environments upon tourist online purchase and recommendation behaviour of low-cost airline services. Drawing on the Theory of Reasoned Action (TRA), this research considers the effect of offline social influences (interpersonal and external influences) and analyses online Consumer-to-Consumer (C2C) information exchanges as a driver of customer attitude towards online purchases. We propose that these factors improve online repurchase intentions and positive word-of-mouth communication (WOM and e-WOM) in low-cost settings. Using structural equation modelling, the conceptual model is tested with a sample of 441 Spanish Internet …
The dynamics over the next few years of the Spanish mobile telecommunications market share: a mathematical modelling approach
2013
Taking into account available data from 2002 to 2009 about the market share percentages of the Spanish mobile telecommunications service providers, a dynamic diffusion model to study the evolution of the clients’ change between the different companies during the period 2010–2016 is proposed. The constructed model provides a tool for forecasting short-term trends about the customers’ preferences with respect to mobile network operators taking into account both, autonomous decisions due to direct marketing and advertising strategies, and also decisions adopted through interaction via social influence. The model can provide insights to companies for designing strategies in order to gain market…
Presence of think tanks in the Spanish digital press
2020
The study of think tanks in Spain has been growing in the last few years with an equally increasing number of social and grassroots movements. This article offers content analysis results from a selection of eight Spanish think tanks in the digital press during a seven-year period, adding new conclusions to previous literature for the same period. Not only does this research explore the appearance on the media, but also the type of mentions and authorship of the articles and blogs included in the digital press, contributing to a deeper study of think tanks. The objective of this study is to analyse the limited presence of Spanish think tanks in media outlets and whether their appearance is …
Cognitive Structuring and Its Cognitive-Motivational Determinants as an Explanatory Framework of the Fear-Then-Relief Social Influence Strategy
2017
According to the fear-then-relief technique of social influence, people who experience anxiety whose source is abruptly withdrawn usually respond positively to various requests and commands addressed to them. This effect is usually explained by the fact that fear invokes a specific program of action, and that when the source of this emotion is suddenly and unexpectedly removed, the program is no longer operative, but the person has not yet invoked a new program. This specific state of disorientation makes compliance more likely. In this paper, an alternative explanation of the fear-then-relief effect is offered. It is assumed that the rapid change of emotions is associated with feelings of …
Pleasure of eating: a lever for the adoption of healthy eating in children
2018
Childhood obesity, despite a recent stabilization, is still a matter of concerns in the European region and elsewhere (WHO, 2017), i.e. in France (where it concerned 17% of 3-14 y-old children in 2015; INCA3). Since many years, public health campaigns have encouraged healthy eating in many countries over the world, in particular by highlighting the beneficial effect on health of some food groups (e.g., in France “For your health, eat five fruits and vegetables a day”). However, the WHO noted in 2017 that among adolescents, “daily consumption of fruit and vegetables increased slightly between 2002 and 2014, but overall prevalence remains low ; and daily consumption of sugary soft drinks and …
Source unreliability decreases but does not cancel the impact of social information on metacognitive evaluations
2015
International audience; Through metacognitive evaluations, individuals assess their own cognitive operations with respect to their current goals. We have previously shown that non-verbal social cues spontaneously influence these evaluations, even when the cues are unreliable. Here, we explore whether a belief about the reliability of the source can modulate this form of social impact. Participants performed a two-alternative forced choice task that varied in difficulty. The task was followed by a video of a person who was presented as being either competent or incompetent at performing the task. That person provided random feedback to the participant through facial expressions indicating ag…