Search results for "Social media"
showing 10 items of 731 documents
Studying social media as semiotic technology: a social semiotic multimodal framework
2018
How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and connect these to multimodal text-making and semiotic practices while underscoring the role of technology. Our framework is organized around seven interrelated and inherently informed dimensions: (1) multimodality, (2) practice, (3) the social, (4) m…
Self-censorship and Shifting Cognitions of Offence in the Stand-up Acts of Basket Mouth and Trevor Noah
2021
With social media taking stand-up routines beyond their hitherto localised environments, there is growing irritation and backlash against comedians who supposedly tell unpleasant (or offensive) jok...
“I be da reel gansta”—A Finnish footballer’s Twitter writing and metapragmatic evaluations of authenticity
2015
This article explores the ways in which ‘gangsta’ English features are deployed, evaluated and adopted in two types of social media, the web forum and Twitter, within the domains of hip hop culture and football (soccer) culture, from the dual perspective of authenticity and normativity. Empirically, we aim to break new ground by investigating the intricate interconnections between two social media formats and combining two highly popular but previously seldom connected cultural forms—football and hip hop. Our theoretical aim is to contribute to the current debate on authenticity, normativity, popular culture and social media, and the complex ways in which they are connected. We focus, first…
The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
2019
In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisition of knowledge from social media seem to be decisive factors in determining sponsorship success....
“Great to see ur staff are doing their job properly”
2018
The emergence of new technologies has changed the way people communicate. Social media have allowed businesses to connect with customers and to market their products more efficiently. However, these platforms also allow customers to share information and opinions with the company and fellow customers, diverting from previous online service encounters which only allowed the interaction between the service provider and the customer. This new digital space of communication is in need of research. Therefore, the main objective of this paper is to analyze how customer (dis)affiliation is discursively realized on Facebook. To do so, a corpus of comments published by customers on the Facebook page…
Mujeres zapatistas y producción videográfica en Chiapas
2018
Los primeros años de la rebelión zapatista coincidieron con la emergencia en México de un sector videográfico independiente, posibilitado por las nuevas tecnologías de grabación y edición, e inspirado en la lucha chiapaneca con sus redes de comunicación y solidaridad nacional e internacional. Antecediendo la era del Web 2.0 y las actuales redes sociales digitales, la producción videográfica sobre y desde el zapatismo fue una herramienta importante para la visibilización del conflicto y también de las transformaciones dentro de las comunidades chiapanecas, entre otras la autonomización y protagonismo de las mujeres. Este artículo explora la primera década de producción videográfica en torno …
A Cross-Cultural Perspective on the Privacy Calculus
2017
The “privacy calculus” approach to studying online privacy implies that willingness to engage in disclosures on social network sites (SNSs) depends on evaluation of the resulting risks and benefits. In this article, we propose that cultural factors influence the perception of privacy risks and social gratifications. Based on survey data collected from participants from five countries (Germany [ n = 740], the Netherlands [ n = 89], the United Kingdom [ n = 67], the United States [ n = 489], and China [ n = 165]), we successfully replicated the privacy calculus. Furthermore, we found that culture plays an important role: As expected, people from cultures ranking high in individualism found i…
La verificació audiovisual en el procés d’evolució de les redaccions televisives: Al Jazeera i el trànsit del satèl·lit a l’estructura de núvol
2021
With the spread of the digital sphere and the proliferation of images from indirect sources that can be accessed by systems and users, verification routines have become essential to ensure media corporations' credibility. The advances in artificial intelligence which allow automated fact-checking (AFC) initiatives to be created help detect falsehoods, but they do not eliminate the need for human intervention. On the contrary, information professionals are necessary, and their functions increasingly include procedures such as mediating in videos and images. This study analyses the evolution of verification routines in audiovisual journalism and how new techniques have influenced the percepti…
Describing the voice of online bullying: An analysis of stance and voice type in YouTube comments
2022
Abstract In this article, I analyze the expression of stance in YouTube comments responding to a speech by Greta Thunberg addressing the 2019 United Nations Climate Action Summit. I use quantitative and qualitative analysis of explicit stance features (including attitude markers, boosters, hedges, self-mentions, and reader addresses) in order to characterize the voice type that commenters construe and examine how this voice type potentially functions as a tool for social influence. The analysis shows that the comments include continual emphatic and emotive attitude marking, almost exclusively evaluating Thunberg herself (e.g., her authenticity, cognitive ability, gender and youth), rather t…
The ethics of hospitality in changing journalism: The response to the rise of the anti-immigrant movement in Finnish media publicity
2013
This article examines the role of the media in the rise of nationalist populism in Finland. The interplay between social media and mainstream media has facilitated the emergence of anti-immigrant agendas into the public debate, which has strengthened nationalist populist politics, despite mainstream journalism following professional ethics of balanced reporting. The article concludes that the traditional journalistic framework of agenda setting is not morally adequate for the new fragmented media environment. It proposes the ethics of hospitality (Derrida, Silverstone) with an emphasis on transnationalism as a moral goal for a multi-ethnic public sphere where everyone has the right to voic…