Search results for "Social media"
showing 10 items of 731 documents
Immaginario, narrazioni e condivisione online tra i backpackers: una prospettiva geografica
2023
Il backpacking è un modo di viaggiare che spesso si pone in contrapposizione al turismo mainstream, non solo per il suo generalizzato rifiuto dei classici circuiti standardizzati, ma anche per l’interesse assegnato ai percorsi naturalistici e agli stili di vita delle comunità visitate. Inoltre, a queste istanze negli ultimi decenni si sono aggiunte quelle relative alla sostenibilità ambientale e sociale del viaggio: per molti backpackers ciò si lega a un’etica condivisa dell’esperienza dell’alterità che, rispetto ad altre motivazioni, può assumere maggiore priorità. Tuttavia, nonostante le premesse, in molti casi il backpacking scende a compromessi con l’industria del turismo globale, anche…
The Rise of Social Media in Sport: A Bibliometric Analysis
2020
Social media has revolutionized the sports industry by changing the way athletes, coaches, clubs, federations, sport companies and other industry actors interact. Although academic interest in the emergence of social media in the context of sports has increased in recent years, these platforms have not been studied from a bibliometric viewpoint. Therefore, this study examined the scientific production of social media in sports using descriptive bibliometric software. The most prolific authors, journals, institutions, number of citations and networks of authorship are identified. From the bibliometric analysis, implications for sport managers and future research directions for social media …
The Datafication of Hate: Expectations and Challenges in Automated Hate Speech Monitoring.
2020
Laaksonen, S-M.; Haapoja, J.; Kinnunen, T., Nelimarkka, M. & Pöyhtäri, R. (2020, accepted). . Frontiers in Big Data: Data Mining and Management / Critical Data and Algorithm Studies. doi:10.3389/fdata.2020.00003 Hate speech has been identified as a pressing problem in society and several automated approaches have been designed to detect and prevent it. This paper reports and reflects upon an action research setting consisting of multi-organizational collaboration conducted during Finnish municipal elections in 2017, wherein a technical infrastructure was designed to automatically monitor candidates' social media updates for hate speech. The setting allowed us to engage in a 2-fold investiga…
Benefits and Threats to Using Social Media for Presenting and Implementing Evidence.
2018
As a potential high-yield tool for disseminating information that can reach many people, social media is transforming how clinicians, the public, and policy makers are educated and find new knowledge associated with research-related information. Social media is available to all who access the internet, reducing selected barriers to acquiring original source documents such as journal articles or books and potentially improving implementation-the process of formulating a conclusion and moving on that decision. The use of social media for evidence dissemination/implementation of research has both benefits and threats. It is the aim of this Viewpoint to provide a balanced view of each. J Orthop…
Verkkokeskustelujen kansa
2018
People 'kansa' in digital discourses. 
 Corpus-assisted discourse analysis on Suomi24 discussion forum. 
 In this paper, our objective is to analyze how participants use the word kansa 'people' on the largest discussion forum in Finland, called Suomi24 (Finland 24). Our main research questions are the following: 1) What kinds of discourses the forum participants relate to kansa 'people' and 2) what kinds of representations the writers attach to kansa and what kinds of meanings they construct for the term on the discussion forum. 
 Our theoretical and methodological approach is based on corpus-assisted discourse analysis and on digital discourse analysis. Studying the data…
The influence of social media use on body image concerns
2018
Internet-based media and especially social networking sites differ from traditional media in that they al- low individuals to interact with their friends in their networks. Moreover, Internet-based media are easi- ly available on devices such as smartphones or tablets. Previous research has demonstrated that mass media contribute powerfully to an individual’s body dissatisfaction. To date, research on the effects re- lated to exposure to ‘newer’ forms of media, in particular social media on the Internet, is scarce. The purpose of the current study is to review the extant body of research dealing with the influence of social media on body image concerns, especially among adolescents. Adolesc…
The Relationships Between Customer Brand Engagement in Social Media and Share of Wallet
2016
This chapter investigates the motivational drivers of customer brand engagement in social media and examines the nature of the relationships between these drivers and engagement, as well as the relationships between brand engagement and share-of-wallet. In addition, we tested the moderating effect of the frequency of social media visits on the relationship between engagement and share-of-wallet. The hypothesized relationships were analyzed using an online survey of 818 members of one Facebook brand community. The results suggested that community exerts the strongest positive effect on customer brand engagement and that customer brand engagement positively influences SOW. The findings also i…
Crisis management in social media : maintaining the organizational image
2017
The field of crisis communication has faced major changes since the expansion of internet and social media platforms. The difficulty of using social media platforms to or-ganizations’ own advantage in crisis situations has become a recent topic of discussion amongst professionals. The image of an organization provides them competitive advantage in multiple fields, so it is vital to manage these situations so the image remains positive with stakeholders. This thesis aims to provide insights for organizations on how to utilize social media in their crisis communication. 11 Finnish companies with crisis situations during the year 2016 were identified and the data was retrieved from social medi…
Wykorzystanie modelu PESO do pomiaru poziomu ekspozycji i zaangażowania w prowadzonych w mediach społecznościowych działaniach promocyjnych pośrednik…
2019
The growing popularity of social media is accompanied by an increase in the importance of the quality and frequency of content published in the Internet. This entails constant analysis, among others, in the field of exposure and the involvement of Internet users in the media. Among the many available tools to carry out the above analysis, in this work the PESO model – Don Bartholomew was used. The aim of the paper is to implement the PESO model (measuring social media on many levels) on the real estate market and to analyze the level of exposure and social media involvement by real estate agents. The detailed objective is to analyze the information content of social media publications, vide…
Sociālo mediju ietekmētāju nozīme digitālajā mārketingā
2021
Šī pētījuma mērķis ir izprast sociālo mediju ietekmētāju nozīmi digitālā mārketinga produktos un pakalpojumos mūsdienu pasaulē. Apkopojiet atbilstošas zināšanas par sociālo mediju mārketingu un ietekmētājiem, kā arī sociālo mediju ietekmētāju lomu dažādu zīmolu un pakalpojumu veiksmīgā mārketingā. Izpētiet sociālo mediju ietekmētāju lomu zīmola attīstībā klientu interesēs. Sagatavotā aptauja galvenokārt sastāv no 15 jautājumiem ar atbilžu variantiem. Visi jautājumi tika izstrādāti, izmantojot kvantitatīvās analīzes metodes. Mans galvenais mērķis, veidojot anketu, ir efektīvi apkopot atsauksmes. Šīs analīzes pierāda, ka sociālo mediju ietekmētājiem ir milzīga ietekme uz mūsdienu tirgu, īpaši…