Search results for "Socio-Semiotics"
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Introduction. From Sociology to Semiotics, and to Sociosemiotics
2021
In 1973, a long essay by Paolo Fabbri opened a wide-ranging debate in the social scienc es, in light of new findings in semiotics and structural anthropology, sociolinguistics and media studies. In the following years Fabbri’s essay paved the way for a socio-semiotic approach in several fields of analysis, such as advertising and the consumer society, political and journalistic discourses, urban spaces and gastronomy, design, branding, old and new media. Looking back at Fabbri’s seminal essay today appears very useful for rethinking the roots of socio-semiotics, to follow the paths it has traced, to dig up concepts and observations that had been dropped, and to re-think old assumptions in v…
Gastronomie : entre transparence et opacité Un jeu d'ombre et de lumière
2015
This article aims at highlighting the signs of transparency and opacity in gastronomic communication. The esthesic, aesthetic and ethical dimension will be considered through discursive and visual elements put at stake in the presentation of dishes so that their flavours as well as the sensations and emotions they produce will fully come out. It will illustrate the interactions between the creative chef and the guest who will feel sensations, each of them asserting the construction of their identity. Gastronomic semiotics will be considered as socio-semiotics, which takes into account aesthetic values of today's society and also accounts for the complexity of senses.