Search results for "Software as a Service"
showing 10 items of 38 documents
SaaS-palveluiden markkinointi ja myynti B2B-markkinoilla
2010
Tässä tutkielmassa esitetään malli SaaS-palveluiden markkinoinnista ja myynnistä B2B-markkinoilla. Tämän kaltaista mallia tutkittavasta ilmiöstä ei ole aikaisemmin esitetty akateemisessa kirjallisuudessa, tai ainakaan tutkija ei ole tietoinen tästä. Malli muodostetaan käsitteellis-teoreettisen kirjallisuusanalyysin sekä monen tapauksen tapaustutkimuksen pohjalta. Kirjallisuusanalyysissä tarkastellaan markkinointia ja myyntiä ohjelmistoliiketoiminnassa sekä suhteutetaan SaaS-palvelut tähän kenttään. Kirjallisuusanalyysin pohjalta luotavaa mallia testataan suorittamalla monen tapauksen tapaustutkimus kuudessa suomalaisessa SaaS-ohjelmistoyrityksessä. Tutkimuksessa tunnistetaan neljä keskeistä…
Adoption of Open Source Software and Software-as-a- Service Models in the Telecommunication Industry
2011
A case research is carried out on adoption of open source software (OSS) and software-as-a-service (SaaS) in the telecommunication industry. The study was conducted to examine the types of software deployed as OSS and SaaS and the conditions of adopting OSS and SaaS. Findings of the case study indicate that industry-specific software is not developed as OSS or deployed in SaaS mode. Based on the findings, we also arrive at conclusion: Adoption is hindered by specificity of processes and technology interfaces.
Examining Business Models of Software-as-a-Service Firms
2013
The paper focuses the attention to different business models and intended strategic aims of the firms providing Software-as-a-Service (SaaS). SaaS vendors have been said to challenge the business practices of the existing vendors providing proprietary or customer-specific solutions. The current studies on the topic have shown that SaaS is different from preceding software business models, but consider and emphasize SaaS business model as an invariable configuration. This case study compares two SaaS firms with different backgrounds and reveals characteristics of two very different SaaS business models. The findings indicate that along with SaaS vendors providing only standard software appli…
Adjusting Software Revenue and Pricing Strategies in the Era of Cloud Computing
2016
Competitive forces shape software revenue and pricing models in cloud computing.Different revenue and pricing models lead to different competitive strategies.Software firms apply mixed revenue models, or a hybrid pricing mechanism.Software renting provides flexibility for software providers against competition.Software architecture may either limit possibilities for different revenue models. Recent research has recognized cloud computing as a new paradigm of servitization in which software products are offered based on service contracts. Thus, instead of selling software licenses, software vendors can rent software as a service to customers. However, it is still unclear how software provide…
Comparison of different revenue models in SaaS
2012
Cloud computing brings new possibilities for software firms to sell their products within a Software-as-a-Service (SaaS) model. However, although SaaS provides new revenue models, it may not easily achieve a profitable revenue stream. For customers, SaaS promises cost savings related to IT expenses. However, it may be difficult to estimate which revenue model will be best for a given situation. In this paper I present the common revenue models used in SaaS, examining their advantages and disadvantages from the point of view of the software provider and the customer. Keywords-Revenue models, SaaS, Cloud computing, Business in cloud
Building a Medical Research Cloud in the EASI-CLOUDS Project
2014
The demand for IT resources is constantly growing in the scientific area. The ability to store and process increasing amounts of data has transformed many research disciplines, like the life-sciences, which now rely on complex data processing and data analytics. Cloud environments are able to integrate and encapsulate possibly distributed resources and allow convenient and on-demand access to the corresponding services, tools, and complete work environments. The European research project EASI-CLOUDS (http://www. easi-clouds.eu) develops a platform for a convenient service delivery with special regard to service integration, monitoring, management, and Service Level Agreement (SLA) negotiati…
Revenue models in cloud computing
2012
Cloud computing brings new possibilities, allowing software firms to sell their software products using the Software-as-a-Service (SaaS) model. SaaS provides opportunities for flexible pricing but creates challenges on how to achieve a profitable revenue stream. In this multicase study, the revenue models of five SaaS providers were examined. The main interest of the study was to investigate the different revenue models and the reasons for using particular revenue models. The revenue models were found to be mainly based on software renting, with a variety of pricing strategies. For SaaS providers, software renting generates a steady and predictable stream of revenue. The software renting mo…
Benefits of Software Renting in Cloud Business
2012
In the new era of computing, software can be sold and delivered as a cloud service, and software renting has become a strategic tool to compete in the market. In this multi-case study, software renting was found to help the case firms to (i) differentiate themselves from competitors; (ii) increase their competitive advantage by making the software available for a larger customer group, and (iii) decrease the price of software by using centralized software delivery and maintenance. peerReviewed
Cloud Services Pricing Models
2013
A major condition for commercial success is a well-defined pricing strategy, however, cloud service providers face many challenges around pricing. Clearness and transparency in pricing is beneficial for all the actors in the ecosystem, where the currently existing abundance of different pricing models makes decision making difficult for service providers, partners, customers and competitors. In this paper, the SBIFT pricing model is evaluated and updated to cloud context. As a result, a 7-dimensional cloud pricing framework is proposed that helps clarifying the possible pricing models in order to let companies differentiate themselves from competitors by price. The framework can be used als…
Customer satisfaction in B2B cloud services
2013
Tutkimuksen tavoitteena on kirjallisuuskatsauksen kautta esitellä B2B-pilvipalveluiden asiakastyytyväisyyteen vaikuttavia seikkoja, ja kuinka näitä seikkoja tulisi ottaa huomioon asiakastyytyväisyyden parantamisessa. Tässä tutkimuksessa verkkopohjaiseen liiketoimintaan liittyvää asiakastyytyväisyyden tutkimusta käytettiin pohjana etsiessä asiakastyytyväisyyteen vaikuttavia seikkoja pilvipalveluissa. Tutkimuksessa vertaillaan asiakastyytyväisyyteen vaikuttavia seikkoja vertailemalla tyytyväisyyteen vaikuttavia seikkoja verkkopohjaisen liiketoiminnan, yritysliiketoiminnan (B2B) ja kolmen asiakastyytyväisyyden ja palvelun laadun mallin (American Customer Satisfaction Index, SERVQUAL and SaaS-Q…