Search results for "Stint"
showing 10 items of 1527 documents
Sähköiset markkinointiviestintäteknologiat lisäarvon luojina arjen asumisessa : case Asuntosäätiön Asumisoikeus Oy
2013
Tämä pro gradu -tutkielma tehdään toimeksiantona Asuntosäätiön Asumisoikeus Oy:lle. Tässä pro gradu -tutkielmassa on tarkoituksena tutkia sitä, voidaanko markkinointiviestinnän teknologioilla luoda lisäarvoa arjen asumiseen esimerkiksi yhteisöllisyyden ja vuorovaikutuksen kautta. Tässä pro-gradu tutkielmassa on myös tarkoituksena selvittää, mitkä markkinointiviestinnän teknologioiden ominaisuudet luovat lisäarvoa yhteisöllisyyden ja vuorovaikutuksen kautta. Asiakassuhdemarkkinoinnin ja sähköisen viestinnän pelikenttä on muuttunut oleellisesti Internetin ja sen sovellusten kehittymisen myötä. Tämän hetkinen asiakassuhdemarkkinointi ja markkinoinnin aikakausi on erittäin ihmiskeskeistä. Jokai…
Yliopistojen brändit ja identiteettiväitteet : case High Point University
2017
Akateeminen maailma on käynyt läpi eräänlaista murrosaikaa. Lukuisat länsimaiset yliopistot ovat siirtyneet kohti markkinatalousajattelun mukaisia toimintamalleja, siinä missä vielä muutamia vuosikymmeniä sitten niiden toiminnan perustana olivat pääasiassa akateemislähtöiset arvot. Tästä on seurannut, että keskinäinen kilpailu ajaa yliopistoja markkinoimaan itseään yhä näkyvämmin erilaisten brändiin ja organisaatioidentiteettiin liittyvien väitteiden kautta. Yleisiä markkinoinnissa esiintyviä teemoja ovat muun muassa lupaukset innovatiivisuudesta tai korkeatasoisesta opetus- ja tutkimustoiminnasta. Toisinaan nämä väitteet ovat kuitenkin ylimitoitettuja, eivätkä toteudu käytännössä. Tässä tu…
Chinese ‘Enormous Hospitality’ Versus Finnish ‘Meeting Among Friends’ : Guest-Host Positioning in China Finland Delegation Visits
2017
The importance of co-operation with China has been growing in Finland lately in view of interest to attract Chinese investments and the increasing importance of China on a global scale. Finland has established governmental agencies to aid Chinese investment and ensured the co-operation of regional and local governments in the framework activities, such as town twinning. An important part of investment facilitation and wider co-operation comprises delegation visits by both interested nations to the other country. These involve enterprise interest matchmaking events, meetings with officials, company visits, etc. Based on interview and observation data, this paper elaborates on how the phenome…
Finnish–Chinese investment negotiation: power positioning and search for common ground
2018
This article explores what kind of a role ‘the rise of China’ plays in negotiation and searches for common ground between Finnish and Chinese representatives in the context of Chinese investment, t...
Language as a site of search for common ground and power positioning in Chinese-Finnish negotiation
2019
This paper explores some language-related aspects in investment negotiation between Finnish and Chinese partners, such as language choices, the role of interpreters, and overcoming misunderstandings. These are seen as sites of both search for common ground in terms of positive politeness (affiliation) and power positioning in terms of negative politeness (autonomy) (Brown and Levinson 1987). This study is based on data obtained by interviewing individuals who work for state investment attraction agency and local governments in Finland and observation in delegation meetings. While misunderstandings occur, overcoming linguistic, contextual and cultural differences in understanding is possible…
10 Finnish business actors' perceptions of their Chinese business partners and key personnel
2012
The market impacts caused by globalization and the internationalization of companies are requiring the ability to operate in demanding, diverse and changing business environments but also requiring the consideration of differing cultural norms. This study will explore the perceptions of a number of Finnish business actors who have worked and conducted business with Chinese business actors and personnel. The empirical part of this thesis is based on a qualitative study as a research approach. To this end, thematic, semi structured face-to-face interviews have been conducted in Helsinki and Espoo. The ten interviews’ themes concern (1) sources of misunderstanding which are identified and cons…
Factors affecting Nigerian teacher educators’ technology integration : Considering characteristics, knowledge constructs, ICT practices and beliefs
2020
To provide a diverse comprehension of teachers' TPACK (Technological, Pedagogical, and Content Knowledge) and how TPACK is reflected in practice, this study examined teacher educators' (TEs') conceptions of technology integration. Specifically, the main objective of the study was to investigate the factors influencing Nigerian teacher educators' technology integration using a self-completion survey administered to Nigerian teacher educators from three schools in the southern region of Nigeria. We utilized the partial least squares structural equation modeling (PLS-SEM) approach for the data analysis. Two frameworks—TPACK and Second Information Technology in Education Study (SITES)— guided t…
Noticing-prefaced recoveries of the interactional space in a video-mediated business meeting
2020
Drawing on conversation analysis and authentic data from a video-mediated multiparty meeting, this study investigates the sequential and temporal organisation of recoveries of the interactional space. It focuses on moments in which either an auditory or a visual barrier emerges, and the participants orient to these troubles through intensified bodily-visual displays: embodied noticings. The analysis illustrates noticing-prefaced recoveries of the interactional space as procedural and multimodal accomplishments that require close attentiveness to the co-participants’ verbal and visual conduct and to the contingencies of the meeting. The study highlights not only the affordances of video-medi…
Boundary communication: how smartphone use after hours is associated with work-life conflict and organizational identification
2020
This study investigates how boundary communication mediates the effects of smartphone use for work after hours on work-life conflict and organizational identification. It draws upon boundary theory, work-family border theory, and a structurational view of organizational identification. The research site was a large Scandinavian company operating in the telecommunications industry, with 367 employees responding to a survey at two time periods. In contrast to many studies, the use of information and communication technologies (here, smartphones) for after-hours work was not associated with work-life conflict, but was positively associated with organizational identification. However, communica…
Exploring the discursive construction of subgroups in global virtual teams
2021
The global teams literature has increasingly documented challenges due to demographic faultlines. While this literature tends to assume that faultlines are fixed and produce negative outcomes for teams, organizational communication scholars have long regarded team processes as dynamic and fluid. Drawing on a CCO perspective, we offer a re-conceptualization of subgroups as dynamic and discursively constructed. This study draws on an in-depth, longitudinal analysis of two global virtual teams to examine the discursive construction of subgroups and the role they play in team dynamics. Through a multi-method analysis of a corpus of 839 emails and 16 interviews with members of two global project…