Search results for "Stratégies"
showing 3 items of 43 documents
Les héros de la foi face aux juges ecclésiastiques et magistrats séculiers d'après l'Histoire des martyrs de Jean Crespin : des stratégies distinctes
2012
Assemblage des communautés adventices: apports de l'approche fonctionnelle
2014
National audience
Réalités (ou apparences ?) de l'hyperréalité : une application au cas du tourisme de loisirs
2005
Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.