Search results for "Strategic"
showing 10 items of 847 documents
Assisted labeling for spam account detection on twitter
2019
Online Social Networks (OSNs) have become increasingly popular both because of their ease of use and their availability through almost any smart device. Unfortunately, these characteristics make OSNs also target of users interested in performing malicious activities, such as spreading malware and performing phishing attacks. In this paper we address the problem of spam detection on Twitter providing a novel method to support the creation of large-scale annotated datasets. More specifically, URL inspection and tweet clustering are performed in order to detect some common behaviors of spammers and legitimate users. Finally, the manual annotation effort is further reduced by grouping similar u…
Macro-regional Strategies, Cohesion Policy and Regional Cooperation in the European Union: Towards a Research Agenda
2018
Since 2009, the European Union has developed strategies for the Baltic Sea, Danube, Adriatic-Ionian and Alpine macro-regions. These macro-regional strategies represent a new tool of European Union governance that seeks to combine the community’s territorial cooperation and cohesion policy repertoire with intergovernmental ‘regional cooperation’ involving European Union member and partner countries. By establishing comprehensive governance architectures for cross-sectoral and trans-boundary policy coordination in areas such as transport infrastructure and environmental protection, macro-regional strategies seek to mobilise European Union member and non-member states alike in promoting and h…
Narrative Start-up Identity Construction as Strategic Communication
2022
In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The …
Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative
2020
The construction of certain country images and identities is traditionally studied in relation to public diplomacy, strategic communication and nation branding practices of state and non-state actors. However, we notice the increased instrumentalization of country images and identities in debates on issues beyond strategic promotional practices, such as those articulated around elections, referendums or migration. We analyse how Swiss media constructed Switzerland's image and identity in the debate following the 2014 referendum on ‘stop mass immigration’ initiative, in times of populism, a communication phenomenon and ideology discursively articulated by political and media actors. Thus, w…
Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications
2020
The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the...
From fringe to fringe: the shift from the clericalist League of Polish Families to the anticlericalist Palikot Movement 2001–2015
2017
The period between 2001 and 2015 brought two events in Poland that deserve to be called phenomena. In 2001 the rightist, clericalist League of Polish Families entered the Sejm. Ten years later, the leftist, anticlericalist Palikot Movement achieved spectacular success in the 2011 elections. These events give a picture of a radical shift in the Polish political scene: a rightist clericalist party disappeared from the right flank of the political scene, while a new, leftist-anticlericalist formation appeared. The article makes reference to a set of five explanations on both the causes and consequences (and permanence) of the observed changes. I argue that only a concurrence of a number of com…
Motives, Roles, Effectiveness and the Future of the EU as an International Mediator
2018
AbstractThis article concludes this special issue on the European Union as international mediator that set out to advance our theoretical and empirical knowledge aboutEUmediation. Providing a comprehensive reflection ofEUmediation activities and the diverse settings where they take place, this concluding article identifies some connection points between the articles and discusses their findings on the motives/drivers, roles/strategies, effectiveness and institutional capacities ofEUmediation. It discusses the implications of these findings for policymaking, focusing on the conditions forEUmediation effectiveness, the advantages of the multi-layered nature ofEUmediation and the need for flex…
Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism
2016
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored…
Defining user experience goals to guide the design of industrial systems
2015
The key prerequisite for experience-driven design is to define what experience to design for. User experience (UX) goals concretise the intended experience. Based on our own case studies from industrial environments and a literature study, we propose five different approaches to acquiring insight and inspiration for UX goal setting: Brand, Theory, Empathy, Technology, and Vision. Each approach brings in a different viewpoint, thus supporting the multidisciplinary character of UX. The Brand approach ensures that the UX goals are in line with the company's brand promise. The Theory approach utilises the available scientific knowledge of human behaviour. The Empathy approach focuses on knowing…
Ecotoxicological Effects of Ibuprofen on Plant Growth of Vigna unguiculata L.
2020
Despite the prevalence of the common pharmaceutical ibuprofen (IBU) in water and sediments worldwide, the effects of IBU on plants are largely unknown. This study was designed to assess the ecotoxicological effects of emerging pharmaceutical pollutant IBU on plant growth and development in a series of toxicity experiments using cowpea (Vigna unguiculata). Plant growth parameters (morphological and physicochemical) were investigated under a series of IBU concentrations (0, 400, 800, 1200, 1600, 2000 ppm IBU). IBU exposure reduced the shoot and root lengths, fresh and dry weights, leaf area, and chlorophyll a and b, carotenoid, total chlorophyll, mineral (K and Mg), glutathione reductase, and…