Search results for "Strategy"
showing 10 items of 2256 documents
The promotion of a tourist destination through the definition of the "concept" in a sensorial perspective
2016
According to Anholt, the brand of a tourist destination expresses and sustains its identity; it should depict the main characteristics of the territory and its contents and for this reason it should represent the synthesis, the result rather than the starting point of its promotion. At the operational level there is a widespread tendency of the policy makers to develop the brand strategy of a destination by launching advertising campaigns that enlighten the territorial attractors, aiming to stress the tourist appeal of some geographical areas. In this case the main strategic efforts are usually oriented to develop and support a “comparative" advantage rather than a “competitive” one. An inn…
Advising in family firms: shaping relational dynamics and trustful connections in strategy work
2022
The purpose of this article is to explore strategy advisors’ actions and interactions with family actors and nonfamily managers for strategy work in family businesses. By combining the strategy-as-practice perspective with the concept of emotional engagement practices, we interpret the case of a family firm collaborating with an external advisor over a 15-year period. We add to prior studies by showing how advisors work to build trustful and emotional connections that shape relational dynamics within evolving spaces of strategic discussion. We highlight the implications for strategy work, which change as relational dynamics develop over time.
Applying System Dynamics Modelling to Strategic Management: A Literature Review
2016
System dynamics (SD) has been proved to be a useful methodology to support both understanding and learning processes of complex systems and phenomena. Since its origin, SD has been successfully applied to many different fields of studies (e.g. climate change, physics, engineering, environmental sciences, economics, management, etc.). Among these, strategic management (SM) has a particular relevance as testified by several streams of research that originate from the combination between SD modelling and SM. The aim of this paper is to explore and discuss the theoretical and empirical development of SD in the SM field through a systematic analysis of the literature in order to highlight the ma…
Comunicare la ricerca. Il caso della Provide Communication Strategy
2022
Il saggio presenta le fasi di programmazione e realizzazione della communication strategy nell'ambito del progetto Provide, che ha analizzato il sistema di asilo in Italia, Spagna e Francia, focalizzando l'attenzione sulle buone pratiche rilevate nell’accoglienza e sostegno ai rifugiati e richiedenti asilo, che sono stati vittime di violenza di prossimità. Alla base della communication strategy sono stati il riconoscimento della centralità del fattore comunicativo sia sul piano della progressiva disseminazione dei risultati, che su quello decisivo della possibilità di giungere al prodotto finale servendosi, in tutte le fasi del progetto, di costanti circuiti comunicativi multidirezionali tr…
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns
2008
PurposeThe purpose of this paper is to examine the effects gender, age, income and employment status on consumer response to short message service (SMS)‐oriented direct‐response requests or a call‐to‐action tactic in a television advertisement or program, consumer's participation in SMS sweepstakes or other competitions, and consumer uptake of mobile services such as ringtones, logos, screensavers and wallpapers ordered by SMS message.Design/methodology/approachThe data used in this study were collected via an online survey. A total of 4,062 consumers responded to this survey. Cross‐tabulation and binary logistic regression were used to examine the associations between the explanatory varia…
Foreign (In)Direct Investment in Chinese Contemporary Art Game: The Case Studies of Uli Sigg, Guy Ullens and beyond, 1989-2013
2021
The boom in Chinese contemporary art is the result of China’s opening to foreign investment and private entrepreneurship in 1978, and the significant contribution by the transnational art enterprises of long-term patron-investor-collectors, such as Uli Sigg and Guy Ullens, between approximately 1989 and 2013. Through the opportunity offered by the gap between the private market mechanism and national heritage process for the “art game”, these investors used a variation of the controversial “Saatchi model” to generate high ROI. A further effect has been to bring CCA onto the global stage and complete the ecosystem of the art industry, building a foundation for the art economy of post-Mao Chi…
Enzyme-responsive intracellular-controlled release using silica mesoporous nanoparticles capped with ε-poly-L-lysine.
2014
The synthesis and characterization of two new capped silica mesoporous nanoparticles for controlled delivery purposes are described. Capped hybrid systems consist of MCM-41 nanoparticles functionalized on the outer surface with polymer epsilon-poly-L-lysine by two different anchoring strategies. In both cases, nanoparticles were loaded with model dye molecule [Ru(bipy)(3)](2+). An anchoring strategy involved the random formation of urea bonds by the treatment of propyl isocyanate-functionalized MCM-41 nanoparticles with the lysine amino groups located on the epsilon-poly-L-lysine backbone (solid Ru-rLys-S1). The second strategy involved a specific attachment through the carboxyl terminus of…
A plant-wide wastewater treatment plant model for carbon and energy footprint: Model application and scenario analysis
2019
Abstract A new model for accounting carbon and energy footprint of wastewater treatment plants (WWTPs) is proposed. The model quantifies direct and indirect greenhouse gas (GHG) emissions related to biological and physical processes of a WWTP. The model takes into account several innovative aspects with respect to already available literature models: i. kinetic/mass-balances; ii. nitrification as a two-step process; iii. nitrous oxide (N2O) formation during nitrification and denitrification both in dissolved and off-gas forms. A full-scale application has been performed by adopting the case study of a real WWTP. A scenario analysis was performed to quantify the influence of: composition of …
Meaningful learning in business through serious games
2017
Purpose: The requirements of a business executive include the talent and creativity to solve problems and adapt to continuous changes presented by the economic and social environment. However, the university does not often prepare students in these skills. Businesses simulations are didactic tools in which participants assume a role and make decisions which affect the results of the company. This paper aims to provide empirical evidence on the effectiveness of business simulations in university teaching. Design/methodology: We have implemented business simulations in a course in the College of Economics at the University of Valencia, during the 2015-2016 academic year. Questionnaires were u…
Hydropower Potential in Water Distribution Networks: Pressure Control by PATs
2014
Pressure control is one of the main techniques to control leakages in Water Distribution Networks (WDNs) and to prevent pipe damage, improving the delivery standards of a water supply systems. Pressure reducing stations (PRSs) equipped by either pressure reducing valves or motor driven regulating valves are commonly used to dissipate excess hydraulic head in WDNs. An integrated new technical solution with economic and system flexibility benefits is presented which replaces PRSs with pumps used as turbines (PATs). Optimal PAT performance is obtained by a Variable Operating Strategy (VOS), recently developed for the design of small hydropower plants on the basis of valve time operation, and n…