Search results for "Strategy"
showing 10 items of 2256 documents
Neutral Reputation and Public Sector Organizations
2007
Despite the strides taken in reputation research during recent decades, the reputation of public sector organizations has remained rather neglected. Public sector organizations often measure intangibles with instruments designed for corporations, although their raison d’etre differs fundamentally from that of the latter. This paper attempts to fill the gap in reputation research on public sector organizations by developing the proposition that for public sector organizations a neutral rather than excellent reputation is ideal, as neutrality enables a critical operating distance, and the resources for maintaining an excellent reputation are scarce. To test the idea of neutral reputation in p…
Event‐brand transfer in an entertainment service: experiential marketing
2013
PurposeOne of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand.Design/methodology/approachThe study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model.Finding…
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
2011
This paper analyses the role of satisfaction, trust, frequency of use and perceived risk as antecedents of consumer loyalty to banking websites. While the literature usually focuses on the direct effects of these variables, special attention is paid here to evaluate their moderating effects on the relationship between satisfaction and loyalty. The results from a sample of 254 Spanish users of Internet banking services show that while satisfaction correlates positively with loyalty, the effect is significantly less intense with high levels of perceived risk. The results are similar for trust, which correlates more positively with high levels of perceived risk, but also when Internet banking …
The value of B2B relationships
2009
PurposeThe purpose of the paper is to contribute to the knowledge of how relationship value, trust, commitment, satisfaction and loyalty intentions are defined and relate to each other. It explores these relationships in the business‐to‐business (B2B) context by analysing manufacturing companies regarding to their main supplier.Design/methodology/approachAfter the literature review and several in‐depth interviews, a method of empirical analysis consisting of quantitative intervention with an ad hoc survey using a structured questionnaire has been developed. Structural equations modeling is used to contrast the hypotheses on the links between the constructs analysed.FindingsConfirmatory fact…
Towards a Variety of Meanings - Multiple Representations of Reputation in the Small Business Context
2010
This paper examines the discursively constructed meanings for reputation in the small business context – an area of reputation research that has so far attracted little attention. We argue that viewing reputation as a social construction makes it possible to uncover and understand the variety of meanings attached to the concept in small businesses. On the basis of 25 thematic interviews with owner-managers we (re)constructed four meanings for reputation: reputation as an economic resource, as social recognition, as a restrictive control mechanism and as a risk for personal status. We also investigate the variety of discursive events in which these meanings are created. The study further emp…
Investment and Control Decisions in Foreign Markets: Evidence from Service Industries
2010
We empirically investigate the entry mode choice in the service sector. In contrast to current models, we propose a model for choice of entry mode that breaks down the decision into two levels of analysis: first, at the more macro level, the choice of the degree of commitment is influenced mainly by country-related variables; second, at the more micro level, the choice of the degree of control is addressed by firm-related variables. Based on a sample of 328 foreign market entries, our study contributes to the literature of entry mode in two ways: first, by showing the explanatory capacity of the hierarchical model in the analysis of entry mode choice in the service sector; and second, throu…
Safety Culture: The Prediction of Commitment to Safety in the Manufacturing Industry
1998
This paper reports one aspect of a large-scale study of safety culture in 13 companies operating in the manufacturing sector in the UK. The study is based on data collected from three different domains of measurement relevant to the description of safety culture: workplace assessments, a survey of employee attitudes to safety – including questionnaire and interview data – and company accident records. The data described in this paper concern the prediction of perceived commitment to safety from employees' attitudes to safety as reported in a self-administered questionnaire. Commitment to safety was used as a marker of the strength of the organization's safety culture. The data showed that e…
Outsourcing information systems: A strategic partnership with risks
1993
Abstract As information processing and telecommunications technology increase in sophistication and complexity, organizations are finding it more difficult to manage their information systems (IS) for business success. Growing numbers are now sharing these responsibilities and risks with outsourcing vendors. American Standard, Eastman Kodak, General Dynamics, Metropolitan Life, and Young & Rubicam are prominent companies which have outsourced some or all of their IS activities. They are looking to gain competitive advantages by cutting costs and focusing internal resources on core activities. However, compromises in management control and data security, the potential of hidden costs, and th…
Sustainability Development and the Quality of Assurance Reports: Empirical Evidence
2012
There is a rising trend among companies to publish their sustainability or corporate social responsibility (CSR) reports. Assurance of these reports is a valuable voluntary tool to provide them with higher credibility. Nonetheless, the quality of assurance reports differs in practice and the objective of this paper is to provide evidence in this new area of research. Indeed, we are pioneers in developing an index to measure the quality of assurance reports. We choose the Spanish setting because it is the worldwide leading country as regards CSR reporting (KPMG, 2011; Sierra et al., 2012). We have found evidence on the determinants for CSR reporting posited by existing literature that have a…
How Can Secure Websites Improve Buying Intention?
2014
A conceptual model is proposed to show 3 effects of augmenting security perceptions (more pleasure, less perceived risk and higher trust) in order to improve buying intention. The role of usability in reinforcing these direct and indirect security effects has also been tested. This study examines the reinforcement of previous relationships in highly usable contexts. To test this, a fictitious website was designed for a nonexistent clothing company directed at the segment of middle class consumers. Two blocks of changes were made to alter website usability: one concerning website speed and the other related to ease of use. Results for a study sample of 170 respondents show that in usable con…