Search results for "TALIS"

Yrittäjät yhteiskunnallisina toimijoina

2019

Yrittäjyys ei ole muusta yhteiskunnasta erillinen ilmiö. Yrittäjien toimintaedellytykset ovat sidoksissa kulloiseenkin toimintaympäristöön. Eri aikoina yrittäjätoimintaan on suhtauduttu eri tavalla. Yrittäjyyden edistämisestä on tullut osa talous- ja yhteiskuntapolitiikkaa. Tässä luvussa käsitellään myös sitä, miten yrittäjät osallistuvat ja vaikuttavat yhteiskunnassa. Yrittäjien toimintaedellytyksten parantaminen on noussut keskeiseksi keinoksi yhteiskunnan hyvinvoinnin kehittämisessä. nonPeerReviewed

The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics

2020

Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of crossnational distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important…

Industrial branding using digital media : case: The Switch

2012

The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In general, studies of B2B branding are scarce, since branding has been approached as a business-to-consumer (B2C) function. In future B2B branding and brand management may well become a critical success factor in the market, since competition brought by globalization and market liberalization assisted by the internet revolution. This research will combine these previously presented themes; B2B branding and digitalization, and hence try to understand the phenomena of industrial bra…

The use of digital analytics for measuring and optimizing digital marketing performance

2016

Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web analytics) has raised optimism of improved measurability due to its ability to track customer behavior in the digital environment. However, research lacks a clear understanding of the opportunities and limitations of digital analytics, and what it takes from an organization to make the most of its usage. The dissertation advances the knowledge in this area by investigating how ind…

Una década prodigiosa: los años 60: entre reformas y rupturas

2006

Amuleti “omamori” un to loma mūsdienu Japānas sabiedrībā

2018

Bakalaura darba “Amuleti omamori un to loma mūsdienu Japānas sabiedrībā” mērķis ir noskaidrot “omamori” lietošanas nozīmi mūsdienu Japānas sabiedrībā. Tāpat arī bakalaura darbā tiek apskatīts reliģiskais fons Japānā, kā arī skaidrota prakse piedēvēt pārdabiskas spējas priekšmetiem primitīvo reliģisko uzskatu kontekstā un skaidrots amuleta fenomens. Japānā “omamori” popularitāte pēdējo gadu laikā ir ļoti pieaugusi. Mūsdienās “omamori” tiek plaši izmantoti gan reliģiskā kontekstā, gan sekulāri. Bakalaura darbā “omamori” fenomens tiek pētīts, izmantojot aprakstošo pētniecības metodi, kas ietver materiālu analīzi, vispārināšanu un klasificēšanu, kā arī izmantojot salīdzināmo pētniecības metodi,…

Žižek: Terrorismin ja pakolaisuuden poliittinen ekonomia

2017

Uusi luokkataistelu on kiistellyn Slavoj Žižekin esitys terrorismin ja pakolaisuuden todellisesta syystä: globaalista kapitalismista, joka ajaa ihmiset uuteen luokkataisteluun. nonPeerReviewed