Search results for "TEG"

Organisational Legitimation Strategies in Social Media : How Business Schools Address Declining Ranking

2023

Public relations scholarship has drawn on organisational legitimacy theory to show how organisations appeal to stakeholders’ acceptance of their existence and importance in society. Studies have shown how different types of organisations utilise communication strategies in social media to gain legitimacy. This chapter contributes to public relations research by examining how a sample of business schools implemented legitimation strategies in their social media posts when their legitimacy was threatened. The findings show that when ten world-class European business schools faced declining institutional rankings between 2016 and 2019, they made use of four legitimation strategies—authorisatio…

Towards a more dynamic stakeholder model : Acknowledgning multiple issue arenas

2010

Purpose – The paper suggest that corporate communications is becoming less predictable as interaction with stakeholders is moving from organizational control toward ‘issue arenas’, places of interaction where an issue is discussed by stakeholders and organizations both online and within the traditional media. The role of corporate communications and public relations is broadening beyond the traditional relationship management to issue arena monitoring. Design/methodology/approach – Theoretical approach with six axioms suggested. Findings – Several central theories of corporate communications are combined with issues management and stakeholder theory to argue for a multiplicity of new ‘issue…

Viestinnän strateginen monitulkintaisuus : vaihtoehtoinen ratkaisu sidosryhmien odotustenhallintaan?

2020

Artikkelissa kerrotaan, mistä strategisessa monitulkintaisuudessa (Strategic ambiguity) on kyse, ja avataan, kuinka viestinnän ammattilaiset voivat hyödyntää sitä sidosryhmien odotustenhallinnassa. Strategista monitulkintaisuutta on havaittu esimerkiksi organisaatioiden tavoitteissa ja suunnitelmissa, joissa sen on huomattu mahdollistavan eriävien näkemysten ja erilaisten ryhmien toimimisen sulassa sovussa. Monitulkintaisuutta on yleisesti pidetty negatiivisena viestinnän elementtinä, ja sen tarkastelu laajemmassa viestinnän kontekstissa on ollut vähäistä tai se on määritelty suppeasti epäselvyydeksi tai läpinäkyvyyden puutteeksi. Artikkelissa esitellään, miksi organisaatioiden tulisi kiinn…

Digital strategic communication through digital media-arenas

2022

Digital technologies have empowered an increasingly participatory communication environment that challenges the ability of organizations to maintain control over their messages. In this new environment, stakeholders not only receive these messages through organizational digital media, which this chapter argues are typically understood as transmission channels, they also are able to re-interpret and re-communicate these messages across multiple participatory, omni-directional digital arenas seemingly beyond organizational strategic control. This chapter examines the tension in strategic communication between a traditional message-controlling approach through digital media and a more nuanced …

Ekonometrinen malli Ison-Britannian ja Saksan sanomalehti- ja paino- ja kirjoituspaperin kulutukselle vuosina 1960-1994

1997

Perhemuodon yhteys lasten suoritusstrategioihin

2001

Strategiatyö voittoa tavoittelemattomassa urheiluorganisaatiossa : tapaustutkimus Suomen Hiihtoliiton osallistavasta strategiaprosessista

2014

Integraatio yläasteella : liikuntavammainen oppilas yleisopetuksessa

1997

Yrityksen ympäristölaskenta osana ympäristöraportointia : case: Valtra Oy Ab

2000

Modelling the influence of automaticity of behaviour on physical activity motivation, intention and actual behaviour

2014

In research and in practise social-cognitive models, such as the theory of planned behaviour (TPB), are used to predict physical activity behaviour. These models mainly focus on reflective cognitive processes. As a reflective process, intention is thought to be the most proximal predictor to behaviour. Nevertheless, research suggests that the relation between intention and actual behaviour, the so called intention-behaviour gap, is moderate. Many health-related actions in daily life are performed repetitively and with minimal forethought. In contrast to social-cognitive theories, dual-process theories suggest that behaviour is based on both reflective and automatic processes. Recent researc…