Search results for "TOURISM"
showing 10 items of 1457 documents
International tourism, security and intercultural dialogue in the Arab World
2012
International tourism presents one of the rare possibilities of mass active face-to-face cultural exchange and spatial exploring of the ‘other’. Beyond its cultural dimension, international tourism is a major economic sector in many countries. It provides jobs and foreign currency. One the one hand, tourism is a fragile industry that requires security, stability and tolerance. On the other hand, tourists are soft targets of terrorist attacks, not only in the Arab and Muslim worlds, but indeed worldwide. The article explores the actual and the invented types of segregation in the name of security and terror prevention measures in Arab countries. It demonstrates how the dichotomy of security/…
Rural and Gastronomical Tourism in Baltic Countries
2018
The Baltic countries are apparently similar but actually very different not only concerning their language and culture but also their lifestyle. Regarding rural tourism, Latvia, Estonia, and Lithuania have many common points: given the care for the remarkable natural environment and for preserving traditions and rural tourism practiced in each of the Baltic countries, filled with recreation and active desire for knowledge, traditional life, and beauty of nature in protected areas. Rural tourism also contributes to preserving the cultural heritage, and youth people are encouraged to know and keep the traditions alive. The rural tourist offer is complemented by the variety of gastronomy, whic…
Developments and contributions in the study of La Rioja dinosaur footprints (Spain)
2020
In this paper the study of dinosaur tracks of La Rioja, which began in 1970, is presented as an example of knowledge development, achievements, and events occurring around a paleontological resource having strong media impact. Fieldwork, research, and dissemination since the publication of the first scientific works have been accompanied by activities to protect sites and consider them as natural and cultural heritage. Finally it is shown how a paleontological resource has also led to the development of the tourist infrastructure in the area
Enhancing the Endogenous Potential of Agricultural Landscapes: Strategies and Projects for a Inland Rural Region of Sicily
2018
This paper focuses on the potential of the rural landscape of Sicily, the largest island in the Mediterranean Sea, taking into particular account the critical need to deal with the problem of depopulation of the small inner areas by leveraging the “integrated exploitation” of local resources. The rural landscape is considered to be capable of playing an essential role in many fields: ecology, production, culture and tourism. In this regard, guidelines are set by the Sustainable Development Goals of the United Nations, the EU guidelines and the experience from Italy’s Rural Development Plans, the latter of which aim at achieving the much sought-after multi-functionality of agriculture. This …
Experimenting Through Neuromarketing to Measure the Impact of Spanish Cultural Heritage
2020
This is the continuation of a study based on the traditional image model of destination, formed by the constructions of cognition, emotion, and image. The objective is to study the model through a deconstruction in all forms through the application of neuroscience, a system of structural equations, virtual reality, and the Spanish architectural and cultural heritage as a stimulus. Variables were studied with an electroencephalogram through brain bioelectric wave responses, alpha and beta. The deconstruction of the image model consists of evaluating the hypotheses of the traditional image model of the destination in all its possible forms, giving rise to 3 models. Model 1. When cognition is …
Perceived value, customer attitude and loyalty in retailing
2008
Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its significance. The literature has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyse the influence of the major components of perceived value on customer attitude and loyalty in several retail activities.
Retail IT and customer loyalty: The moderating role of customer age
2010
Information technology (IT) may represent a source of competitive advantage for retailers. Notwithstanding, there is debate in the literature about the way in which IT influences supplier–customer relationships. In addition, the conclusions regarding the influence of consumer age on attitudes towards the retailer's IT solutions have been mixed. This article proposes and tests a model for the influence of the retailer IT on customer loyalty towards the retailer, evaluating the role of consumer age as a moderator of this relationship. Our results provide evidence of the existence of a two-way positive influence of IT solutions on customer loyalty towards the retail store, that is, through att…
Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement
2021
Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of eWOM-triggered customer-to-customer (C2C) interactions on travelers’ post-eWOM behaviors (i.e., repurchase and customer engagement) in a cross-cultural context. Drawing upon cognitive dissonance theory, a scenario-based experiment was conducted using a sample of 461 African tourists with recent intracontinental travel experience. Our findings suggest that a customer’s repurchase intention and engagement in social media C2C interactions are significantly influenced when their eW…
The influence of transformational and authentic leadership on the satisfaction of hotel customers in the Canary Islands
2019
Leadership provides a strategy to deal with intense competition and high customer expectations in the hotel industry. This paper analyses the ability of managers’ transformational and authentic leadership to predict customer satisfaction. A sample of 18,944 customers and managers of eight hotels in the Canary Islands was used for the analysis. The data were collected using the Multifactor Leadership Questionnaire-6s, the Authentic Leadership Questionnaire and ReviewPro management software. The data were analysed to confirm the ability of transformational and authentic leadership to predict overall customer satisfaction. The results indicate that the transformational subscales of idealised i…