Search results for "TRACK"
showing 10 items of 975 documents
How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach
2020
Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…
Pictorial content, sequence of conflicting online reviews and consumer decision-making: the stimulus-organism-response model revisited
2020
Abstract Conflicting online reviews challenge the consumer’s decision-making processes. Furthermore, increase in visual content, both positive and negative, adds complexity. This study analyses conflicting online reviews based on text and photos using automatic processing patterns and conscious perceptions. The study is built on the stimulus-organism-response model revisited by Jacoby (2002), and captures nonlinear eye-tracking data and a questionnaire. A fsQCA analysis suggests that the order of the positive and negative stimuli strongly influence the way respondents perceive the overall meaning of a sequence of online reviews, supporting primacy-recency effects. In addition, the visualiza…
Impact of age, performance and athletic event on injury rates in master athletics - First results from an ongoing prospective study
2014
Objectives: Recent studies have identified rates of injuries in young elite athletes during major athletic events. However, no such data exist on master athletes. The aim of this study was to assess incidence and types of injuries during the 2012 European Veteran Athletics Championships as a function of age, performance and athletic discipline. Methods: Report forms were used to identify injured athletes and injury types. Analysis included age (grouped in five-year bands beginning at age 35 years), athletic event, and age-graded performance. Results: Of the 3154 athletes (53.2 years (SD 12.3)) that participated in the championships (1004 (31.8%) women, 2150 (68.2%) men), 76 were registered …
Elucidation of the Two-Step Damage Formation Process of Latent Tracks in Poly(allyl diglycol carbonate), PADC: Role of Secondary Low-Energy Electrons
2018
The aim of the present study is to evaluate the mechanisms by which secondary electrons of low energy degrade poly(allyl diglycol carbonate) (PADC) when it is used as a Solid State Nuclear Track De...
The effect of surface charge on nonspecific uptake and cytotoxicity of CdSe/ZnS core/shell quantum dots
2015
In this work, cytotoxicity and cellular impedance response was compared for CdSe/ZnS core/shell quantum dots (QDs) with positively charged cysteamine–QDs, negatively charged dihydrolipoic acid–QDs and zwitterionic D-penicillamine–QDs exposed to canine kidney MDCKII cells. Pretreatment of cells with pharmacological inhibitors suggested that the uptake of nanoparticles was largely due to receptor-independent pathways or spontaneous entry for carboxylated and zwitterionic QDs, while for amine-functionalized particles involvement of cholesterol-enriched membrane domains is conceivable. Cysteamine–QDs were found to be the least cytotoxic, while D-penicillamine–QDs reduced the mitochondrial activ…
Modeling the machined surface quality of an aluminum alloy using the active experiment type
2019
Abstract The surface roughness obtained by the cutting processes has always been a subject of great interest when it is intended to improve the quality of the final product requested by the customer. The objective of this scientific paper involves a comparative study on the tracking of the surface roughness measured both longitudinally and transversely in the direction of the cutting feed movement, following the end-milling process of an aluminum alloy used in the aerospace industry worldwide. Practical experiments have conducted in a prestigious company in the aerospace industry of Romania. Regarding the cutting regime, in terms of milling, a cutting speed was adopted to maintain its const…
Modeling of primary defect aggregation in tracks of swift heavy ions in LiF
2001
To simulate aggregation of primary F centers created along the path of swift heavy ions in LiF, Monte Carlo simulations were developed. Parameters relevant for defect aggregation as a result of their random hopping, such as the migration energy, temperature in the track, initial defect concentration, and diffusion time, were estimated from available experimental data. It is estimated that in the electronically excited state and under temperature locally increased up to 1200 K F centers are mobile enough to make several tens of hops. Most of the F aggregates formed are extremely small and consist only of two or three F centers. The fraction of larger F clusters ~with more than 10 defects! is…
Why are hydrogen ions best for MeV ion beam lithography?
2013
The exposure characteristics of poly-(methyl methacrylate) (PMMA) for 2MeV ^1H^+, 3MeV ^4He^2^+ and 6MeV ^1^2C^3^+ have been investigated. The samples were characterised using Atomic Force Microscopy (AFM), optical microscopy and Raman spectroscopy. Development was carried out using a 7:3 propan-2-ol:H"2O mixture to determine clearing and cross-linking fluences. It was found that protons had a considerably wider tolerance to exposure variations and a smaller span of doses within the ion track. Furthermore, the void formation and consequent stress-induced surface roughening were smaller for protons. For all ions, the C?C bond Raman signal increased continuously with dose and fluence, even we…
Excitation of different chromium centres by synchrotron radiation in MgO:Cr single crystals
2015
The excitation spectra for the emissions of chromium-containing centres have been measured at 10 K using synchrotron radiation of 4–32 eV in MgO single crystals with different content of Cr$^{3+}$ (5–850 ppm) and Ca$^{2+}$ impurity ions. Both virgin crystals and the samples preliminarily irradiated with x-rays at 295 K have been studied. The role of complex chromium centres containing two Cr$^{3+}$ and a cation vacancy (sometimes nearby a Ca$^{2+}$ ion) on the luminescence processes and the transformation/creation of structural defects has been analysed. Such anharmonic complex centres could serve as the seeds for the creation of 3D defects that facilitate the cracking and brittle destructi…
Pillararene-based fluorescent sensors for the tracking of organic compounds
2019
Abstract Fluorescent chemosensors based on pillararene complexes represent a new, promising branch in sensor technology. Because of CH⋅⋅⋅π interactions, aliphatic chains are well suited for the columnar cavities of pillararenes and bulky or sheet-like (sub)structures can be arranged on the portals. Thus, pillararenes form versatile receptors and an alteration of the fluorescence behavior upon complexation ensures the function of these chemosensors as the reporter. Although this field of research exists only since a few years, remarkable chemosensors were developed for substances as diverse as medical drugs, biochemicals, herbicides and explosives.