Search results for "Target audience"
showing 10 items of 18 documents
An Integrated Approach to Surveying Emigrants Worldwide
2019
AbstractThis chapter describes the research design applied in the research project The Emigrant Communities of Latvia: National Identity, Transnational Relations and Diaspora Politics, which forms the empirical core of this volume. It discusses this methodology in the context of other migration studies and major surveys on migration. Compared to previous studies The Emigrant Communities of Latvia is the most inclusive in terms of the target audience. All Latvians and Latvian nationals abroad were invited to participate in the survey, applying a broad and open definition of ‘Latvian diaspora’ based on personal identification with the Latvian nation and/or citizenship. Being Web-based, the su…
The Role of Marketing Tools in the Improvement of Consumers Financial Literacy
2015
Abstract The aim of the paper is to explore the contribution of different types of marketing communication in consumer financial literacy formation from a three component perspective. As a method a survey among the target audience of home loans was used. The authors have focused on consumer financial knowledge, financial behaviour and financial attitude that constitute financial literacy in home loan market. As a result of empirical analysis the authors have found that the biggest contribution to formation of consumers financial literacy (within all three components) have educational web sites of government authorities, official web sites of banks, consultations with bank specialists, schoo…
Enhancing the SCIROCCO tool using quantitative and qualitative methods
2018
Background: The SCIROCCO tool, developed as part of the SCIROCCO project, incorporates the Maturity Model for the adoption of Integrated Care developed by the European Innovation Partnership on Active and Healthy Ageing (B3 Action Group on Integrated Care). The online self-assessment tool can be used to facilitate scaling-up of integrated care across different health and care sectors, at different levels in health or care systems, and in a range of communities. Currently, more than 30 European regions are involved in testing the SCIROCCO tool. Since the project launch in April 2016, the tool underwent two iterations. Each of the iterations of the tool was followed by a round of refinement t…
For the use of sound. Film sound analysis for audio-description: some key issues
2012
This article aims to outline the issues involved in the production and reception of film sound with a view to identifying its challenges for audio-description (AD). It thereby hopes to provide insights into the way in which a careful analysis and integration of film sound and sound effects are required for the production of coherence in AD, if it is to function as part of a new filmic text. However, the article also points to the limits of analysis and interpretation, and to the need for reception research as well as collaboration with visually impaired users. A detailed analysis of a scene from Saving Private Ryan (Spielberg 1998), a film that won an Oscar for best sound effect editing, de…
Stepping into others’ shoes: a cognitive perspective on target audience orientation in written translation
2014
This paper suggests what might allow translators to orient themselves towards their target audience in the translation process. To shed light on translators’ ability to put themselves into their target audience’s shoes, I adopt a cognitive perspective by drawing on current findings from psychology, cognitive science and neuroscience. I depart from the notion of target audience as applied to written translation. Aspects to this concept and the terminology of audience in translation studies are briefly discussed. Then I turn to translation process research to examine two empirical studies and one theoretical paper for insights into researching translators’ target audience orientation. Next, I…
La transposición creativa de Volpone de J. Romain y M. Tourneur
2016
We are well aware that, no matter how valuable a text may be, its afterlife in other cultural and linguistic contexts is heavily dependent on the translator’s ability to meet the needs and expectations of its target audience. This is precisely what French screenwriter Jules Romains and film director Maurice Tourneur did when adapting Jonson’s Volpone [1940] for the new medium at the advent of sound films. It is the aim of this article to cast light on their creative transposition of Ben Jonson’s theatrical masterpiece. Keywords : Romains; Tourneur; Volpone ; creative transposition
Visual Representa of a Woman in the Semiotic Landscape of the Baltic States
2014
Linguistic landscape (LL) research of nine cities of the Baltic States shows that feminine discourse is of an essential significance in the public space. This is linguistically proved by feminine person’s names in ergonyms, also by female ergonyms and graffiti themes. However, there are multi-modal advertisements reflecting women and female items in the public space, and they are to be viewed from the perspective of the semiotic landscape. There are 294 photos reflecting a woman excerpted from the LL data base to describe visual images of a woman, focusing on the archetypes and concepts on woman’s role in society. There is a semiotic landscape research method, perception of a visual identit…
S3 Guidelines: Epicutaneous patch testing with contact allergens and drugs – Short version, Part 2
2019
Epicutaneous patch testing is the diagnostic standard for the detection of allergic contact dermatitis. The present guidelines are aimed at residents and board-certified physicians in the fields of dermatology and allergology as well as other medical specialties involved in establishing the indication for patch testing and its execution in patients with contact dermatitis and other forms of delayed-type hypersensitivity. The target audience also includes other health care providers and insurance funds. Based on a systematic literature search and a formal consensus process (S3), the guidelines were developed by dermatologists in collaboration with pediatricians, occupational medicine physici…
S3 guidelines: Epicutaneous patch testing with contact allergens and drugs – Short version, Part 1
2019
Epicutaneous patch testing is the diagnostic standard for the detection of allergic contact dermatitis. The present guidelines are aimed at residents and board-certified physicians in the fields of dermatology and allergology as well as other medical specialties involved in establishing the indication for patch testing and its execution in patients with contact dermatitis and other forms of delayed-type hypersensitivity. The target audience also includes other health care providers and insurance funds. Based on a systematic literature search and a formal consensus process (S3), the guidelines were developed by dermatologists in collaboration with pediatricians, occupational medicine physici…
Patients with non-oncological chronic conditions: Improving end-of-life care through integrated care and early palliative care provision
2019
Background: The last WHO definition of palliative care (PC) recognizes the integration of early PC in the course of illness and in conjunction with other therapies that are intended to treat disease as the way to provide optimal care. There is wide literature highlighting the benefits of early implementation of PC in oncological patients and there is a growing recognition of PC as an integral aspect of cancer treatment with the establishment of a range of specific guidelines concerning palliative cancer care. Nevertheless, these advances are not developed to the same extent in the approach of non-oncological chronic conditions. In this regard, patients of non-cancer diseases are rarely offe…