Search results for "Technology Acceptance Model"
showing 10 items of 44 documents
La actitud del vendedor ante las innovaciones tecnológicas y su influencia en su desempeño en las ventas
2017
El objetivo de este trabajo es determinar cómo la actitud que tienen los vendedores ante la tecnología puede representar un factor decisivo en la implementación de los procesos de automatización de la fuerza de ventas (AFV). Se parte del modelo de aceptación tecnológica (tam, por su sigla en inglés), que asume que la actitud viene determinada por la utilidad percibida y por la facilidad de uso de esta, e introducimos como novedad en el modelo su relación con el desempeño. Se contrasta el modelo conceptual en una muestra de vendedores colombianos a través de un modelo de ecuaciones estructurales. Los resultados establecen que la percepción de la facilidad de uso de la tecnología influye posi…
Why Some Internet Users Don’t Buy Air Tickets Online
2010
This work attempts to identify the determinant variables that make some Internet users not to buy airline tickets online. The Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) have been used as the conceptual reference framework, with the addition of the influence of perceived risk and trust. The results of the empirical study of Internet users who never have purchased an airline ticket online suggest that both subjective norm and attitude have a direct influence on airline ticket purchase intention. Ease of use has also proved to be a significant variable, because it has an indirect influence on behaviour through perceived usefulness, trust and risk. Risk, trust a…
The effects of self-efficacy on computer usage
1995
Abstract This paper examines the effect of self-efficacy, belief in one's capabilities of using a computer in the accomplishment of specific tasks, on computer usage. It introduces an extended technology acceptance model (TAM) that explicitly incorporates self-efficacy and its determinants (experience and organizational support) as factors affecting computer anxiety, perceived ease of use, perceived usefulness and the use of computer technology. A survey of 450 microcomputer users in Finland found strong support for the conceptual model. In accordance with TAM, perceived usefulness had a strong direct effect on usage, while perceived ease of use had indirect effect on usage through perceive…
Electronic surveillance in the couple: The role of self-efficacy and commitment
2021
Abstract Researchers have shown a significant effect of using social networking sites (SNSs) on romantic relationships. Surveillance is one of the motives for social network use. Social networking surveillance is related to controlling a romantic partner's online behaviours. The purpose of the study was to search for antecedents of electronic surveillance (Study 1) and to examine their role in behaviours related to electronic surveillance among romantic couples (Study 2). Following the uses and gratification theory and technology acceptance model of using SNSs, antecedents of electronic surveillance in adult Facebook users were examined. In Study 1, the relationship between electronic surve…
Understanding the Role of Emotion in Self-Service Technology Adoption: A Structured Abstract
2015
Recent advances in technology have given organizations the opportunity to provide self-service through the medium of technology, and accordingly, the provision of these technology-based services has increased in the last decade (Holman & Buzek, 2007; Lee et al., 2010). Providing consumers with the opportunity for self-service allows organizations to reduce the number of staff members needed to provide a service to customers (Meuter et al., 2000). This allows organizations to speed up a service while maintaining costs, or to maintain speed while reducing costs. Importantly though, when providing these self-service options, organizations must ensure that standards of service are maintained in…
Public acceptance of semi-automated truck platoon driving. A comparison between Germany and California
2020
Abstract Platooning technology aims at achieving fuel savings by reducing the distance between two or more electronically coupled vehicles. This technology has recently been tested on public highways with heavy trucks in Germany and California. The objective of this study is to assess the level of acceptance among other road users as well as influencing factors of acceptance. An online questionnaire was administered in Germany and California with a total of N = 536 participants. They received information about truck platoon driving (level-1 and level-2 automation) and answered questions about their attitudes towards the technology as well as their behavioral intention to cooperate with the …
A comparative study of mobile messaging services acceptance to participate in television programmes
2010
PurposeThe purpose of this paper is to analyse key drivers of consumer acceptance of short messaging services (SMS) to participate in TV programmes.Design/methodology/approachThe technology acceptance model (TAM) and the theory of planned behaviour (TPB) have been integrated for the determinants of the acceptance of mobile data services incorporating variables regarding consumer‐media interaction (perceived value and affinity). The model has been tested using structural equation modelling.FindingsPerceived value, attitude and affinity towards television (TV) programmes determine SMS acceptance to participate in TV programmes in Spain. In contrast, subjective norm, perceived value and attitu…
Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract
2017
Sharing economy is affecting the global economy with increasing scale, as customers can exchange commodities in an organized way under the help of an enormous number of online platforms (Balck and Cracau 2015). In the context of holiday accommodation, Airbnb’ s growth has been stunning as now it has more available rooms than hotel giants like Marriott and Hilton (Weed 2015). In fact, research has highlighted Airbnb’s potential to disrupt the traditional accommodation sector (Guttentag 2013). Given the importance of Airbnb, it is crucial to examine which factors affect intentions to book an accommodation on Airbnb. This study proposes an integrative model based on the theory of reasoned acti…
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
2017
The exchange of comments online about branded offers is defined in the literature as electronic word of mouth (eWOM). Most of the existing academic research on consumer behaviour focuses on positive emotions and behaviour about branded offers (Veloutsou and McAlonan 2012; Zarantonello et al. 2016). However, next to sharing positive comments, consumers are increasingly using online media to distribute unfavourable experiences and opinions about products and brands (Ullrich and Brunner 2015), and more research on the effects of the expression of negative comments online is needed. The negative electronic word of mouth (NeWOM) is defined in this study as negative statements made or distributed…
Influence of online shopping information dependency and innovativeness on internet shopping adoption
2008
PurposeThe paper's purpose is to analyse the influence of online shopping information dependency and innovativeness on the acceptance of internet shopping.Design/methodology/approachThe impact of online shopping information dependency, domain‐specific innovativeness and technology acceptance model (TAM) variables on future shopping intention has been tested through structural equation modelling techniques. The sample consisted of 465 Spanish consumers who had never purchased online.FindingsData analysis shows that consumer innovativeness and online shopping information dependency have a direct and positive influence on future online shopping intention and that the basic TAM hypotheses are f…