Search results for "Tourism"
showing 10 items of 1457 documents
Tourism marketing and local celebrations: A case study in Valencia’s Fallas
2020
El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims …
Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
2016
This paper examines tourists' knowledge sharing behavior in social media. Based on social capital theory, we aim to examine the effects of three dimensions of social capital—structural (social interaction ties), cognitive (shared vision) and relational (trust)—for two different types of social media: Facebook and TripAdvisor. We propose a structural model that connects an antecedent (homophily) and a consequence (knowledge sharing through posting) of these main dimensions of social capital. An online survey is conducted with 1200 Spanish consumers. Based on the full sample, our structural equation modeling supports most of the hypothesized paths, while trust does not affect either social in…
Relationships among residents' image, evaluation of the stay and post-purchase behaviour
2005
Scholars have approached the analysis of the host community from a supply perspective rather than a demand one. This paper focuses on the study of residents when acting as tourists in their own region. In this sense, the present work aims to fill the gap existing in the literature about residents' tourist behaviour, analysing the influence of the image of their province on their evaluation of their travel experience and their future behaviour intentions. To accomplish this objective, a path analysis is carried out to test jointly the set of relationships among image, perceived quality, satisfaction, intention to return and willingness to recommend.
Employers’ attitudes towards labour inclusion of persons with borderline intellectual functioning (BIF): An empirical evidence
2020
In the vocational rehabilitation of persons with disabilities (BIF), the need to consider the variables related to employer demand is increasingly becoming an important research topic. This empirical research explores the perceptions and attitudes of employers in hiring and retaining people with borderline intellectual functioning (BIF). For this purpose, the Metaplan procedure was used and a focus group was conducted in small and medium enterprises (SMEs) of the Spanish Vinalopó Footwear Cluster. Results showed a significant lack of knowledge and visibility of people with BIF. Lack of financial support to encourage hiring was pointed out by participants in the group as the most relevant ba…
Identifying and understanding spa tourists’ wellness attitudes
2018
As an increasing number of people in affluent societies are trending toward more health-conscious lifestyles, tourism consumer behavior has changed considerably, especially in the spa and wellness ...
Reviving the lost spaces under urban highways and bridges: an empirical study
2019
Purpose The fast development of urban movement infrastructures has created neglected urban places in cities. This study aims to provide users’ preferences for designing lost spaces that are a by-product of elevated urban highways (UHs) and bridges to develop a conceptual model for better environmental design. Design/methodology/approach This research is conducted by a combination of both qualitative and quantitative methods. In the first phase, to explore the citizen’s environmental preferences based on the Q-sort technique and in-depth interviews, the ideas of 50 users were considered up to data saturation. The preferences of people for designs under urban bridges were extracted by conten…
À la recherche du lexique de la gestion hôtelière : de la magdalena de Proust a la WebQuest
2020
This paper describes the creation and design of a series of activities aimed at learning the hotel management lexicon in French within a professional context. The tool used to frame these activities is the WebQuest, based on the principles of socioconstructivism and focused on promoting learning by discovery, among other aims. Accordingly, the action research methodology and after the Webquest implementation with a group of university students taking the French for Specific Purposes subject in a professional context, the study results are presented. Finally, the following conclusions derived from the results obtained allow: (1) to verify the adequacy and effectiveness of the tool created, …
Combining expertise from linguistics and tourism: a tale of two cities
2020
This case study presents the results of an interdisciplinary Virtual Exchange (VE) that was arranged between Finnish and Polish students in 2019. During their six-week collaboration, the students of language studies at the University of Jyväskylä, Finland, worked in teams together with their Polish peers specialising in information and communications technology and management in tourism at Adam Mickiewicz University in Poznań, Poland. The international teams combined their linguistic and tourism-promotion expertise, and, using collaborative digital tools, grappled with the tasks of analysing the official municipal city websites and promoting the lesser-known aspects of their sister cities (…
Monedas sociales y complementarias (MSC)
2016
En las últimas décadas han surgido experiencias de monedas sociales y complementarias (MSC), medios de intercambio distintos del dinero de curso legal, con el fin de impulsar transacciones dentro del mercado. Su uso se justifica desde el punto de vista de la propia definición del dinero como acuerdo o ley dentro de una comunidad. Las MSC se clasifican en seis categorías distintas: las respaldadas con monedas oficiales (que optimizan la circulación de la moneda oficial al retenerla); las respaldadas con otros bienes y/o servicios (que inyectan liquidez en la comunidad); las emitidas por la autoridad pública (que circulan ampliamente por ser válidas en el pago de impuestos); las de confianza …
La revolución de las finanzas éticas y solidarias
2016
La exclusión financiera, a la vez que produce mayor exclusión social y pobreza, está contribuyendo a la aparición de nuevas formas organizativas en finanzas, bancarias y no bancarias, basadas en la ética y la solidaridad, que favorecen la inclusión entre los colectivos más marginados. La banca ética y los bancos de proximidad, entre los que se incluyen las cooperativas de crédito, ofrecen una alternativa a la banca convencional y cada vez tienen mayor acogida. Por otra parte, la propia sociedad civil está liderando un movimiento que ha propuesto nuevas iniciativas de finanzas éticas y solidarias no bancarias, como las cooperativas de servicios financieros, las cooperativas integrales, las f…